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Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
Session 3   emarketing - 20 Aug 10
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Session 3 emarketing - 20 Aug 10

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Session 3 …

Session 3
E marketing Elective

Published in: Business
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  • 1. Evolution of Internet & Internet for Business
    > Contemporary internet developments
    > Internet for different Business functions
    Class Presentation | Session 3 | 20 Aug 2010
  • 2. Contemporary internet developments(1995-Present)
    Why 1995?
    Yahoo! 1995 (information portal)
    Hotmail 1996 (free “web-based” email)
    Paypal 1998 (payment processing)
    Ebay 1995 (e-Commerce)
    Google 1998 (Search!)
    Amazon.com 1994 (Online store)
    E-Marketing
    2
  • 3. Why 1995?
    E-Marketing
    3
    Contemporary internet developments(1995-Present)
  • 4. Why 1995?
    E-Marketing
    4
    Contemporary internet developments(1995-Present)
  • 5. Why 1995?
    E-Marketing
    5
    Contemporary internet developments(1995-Present)
  • 6. Why 1995?
    Internet Users in Pakistan
    E-Marketing
    6
    Contemporary internet developments(1995-Present)
  • 7. How it looked like in 90s?
    http://web.archive.org/collections/web.html
    http://web.archive.org/collections/pioneers.html
    E-Marketing
    7
    Contemporary internet developments(1995-Present)
  • 8. The 2000s
    Web 2.0
    High Interactivity
    Use of network as a “platform”
    Share information “freely”!
    E-Marketing
    8
    Contemporary internet developments(1995-Present)
  • 9. The 2000s
    Wikipedia2001 (a ‘wiki’)
    mySpace2003 (social network)
    Flickr2004 (photo sharing)
    Facebook2004 (social network)
    World of Warcraft2004 (Massive Multiplayer Online Role-playing Game)
    Youtube2005 (Video sharing)
    Google Earth 2005 (Virtual globe – “PROGRAM”)
    Twitter 2006 (microblogging)
    iPhone 2007 (major leap in mobile computing)
    E-Marketing
    9
    Contemporary internet developments(1995-Present)
  • 10. Internet for different business functions
    E-Marketing
    10
    How internet is being used by business
    From basics like email to every function like Finance, HR, Accounting etc.
    Power of Cloud Computing
  • 11. Internet for different business functions
    E-Marketing
    11
    Cloud Computing
    Pros & the power of Cloud Computing
    Take processing to shared networks
    Automation
    No need to ‘install’
    Accessible from anywhere
    Secure and safe network
    Strong infrastructure on centralized network
  • 12. Different Functions & examples
    Finance
    finance.yahoo.com
    Accounting
    Netsuite.com
    E-Marketing
    12
    Internet for different business functions
  • 13. Different Functions & examples
    HR
    catsone.com
    iapplicants.com
    Logistics
    ups.com
    E-Marketing
    13
    Internet for different business functions
  • 14. Different Functions & examples
    Sales
    salesforce.com
    Office Productivity suites
    openoffice.org
    zoho.com
    Google Docs
    E-Marketing
    14
    Internet for different business functions
  • 15. Internet for different business functions
    E-Marketing
    15
    Cloud Computing
    Cons & Limitations
    Require internet connectivity
    Offline working not convenient (less common now)
    Not suitable for large organizations
    Can be risky in terms of sensitive data sharing
  • 16. Evolution of Internet for Marketing
    > Evolution of internet marketing
    > Chapter 1 (Dave Chaffey & PR Smith, 3/e)
    Class Presentation | Session 4 | 24 Aug 2010

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