Session 3 emarketing - 20 Aug 10

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Session 3
E marketing Elective

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Session 3 emarketing - 20 Aug 10

  1. 1. Evolution of Internet & Internet for Business<br />> Contemporary internet developments<br />> Internet for different Business functions<br />Class Presentation | Session 3 | 20 Aug 2010<br />
  2. 2. Contemporary internet developments(1995-Present)<br />Why 1995?<br />Yahoo! 1995 (information portal)<br />Hotmail 1996 (free “web-based” email)<br />Paypal 1998 (payment processing)<br />Ebay 1995 (e-Commerce)<br />Google 1998 (Search!)<br />Amazon.com 1994 (Online store)<br />E-Marketing<br />2<br />
  3. 3. Why 1995?<br />E-Marketing<br />3<br />Contemporary internet developments(1995-Present)<br />
  4. 4. Why 1995?<br />E-Marketing<br />4<br />Contemporary internet developments(1995-Present)<br />
  5. 5. Why 1995?<br />E-Marketing<br />5<br />Contemporary internet developments(1995-Present)<br />
  6. 6. Why 1995?<br />Internet Users in Pakistan<br />E-Marketing<br />6<br />Contemporary internet developments(1995-Present)<br />
  7. 7. How it looked like in 90s?<br />http://web.archive.org/collections/web.html<br />http://web.archive.org/collections/pioneers.html<br />E-Marketing<br />7<br />Contemporary internet developments(1995-Present)<br />
  8. 8. The 2000s<br />Web 2.0<br />High Interactivity<br />Use of network as a “platform”<br />Share information “freely”!<br />E-Marketing<br />8<br />Contemporary internet developments(1995-Present)<br />
  9. 9. The 2000s<br />Wikipedia2001 (a ‘wiki’)<br />mySpace2003 (social network)<br />Flickr2004 (photo sharing)<br />Facebook2004 (social network)<br />World of Warcraft2004 (Massive Multiplayer Online Role-playing Game)<br />Youtube2005 (Video sharing)<br />Google Earth 2005 (Virtual globe – “PROGRAM”)<br />Twitter 2006 (microblogging)<br />iPhone 2007 (major leap in mobile computing)<br />E-Marketing<br />9<br />Contemporary internet developments(1995-Present)<br />
  10. 10. Internet for different business functions<br />E-Marketing<br />10<br />How internet is being used by business<br />From basics like email to every function like Finance, HR, Accounting etc.<br />Power of Cloud Computing<br />
  11. 11. Internet for different business functions<br />E-Marketing<br />11<br />Cloud Computing<br />Pros & the power of Cloud Computing<br />Take processing to shared networks<br />Automation<br />No need to ‘install’<br />Accessible from anywhere<br />Secure and safe network<br />Strong infrastructure on centralized network<br />
  12. 12. Different Functions & examples<br />Finance<br /> finance.yahoo.com<br />Accounting<br /> Netsuite.com<br />E-Marketing<br />12<br />Internet for different business functions<br />
  13. 13. Different Functions & examples<br />HR<br /> catsone.com<br />iapplicants.com<br />Logistics<br />ups.com<br />E-Marketing<br />13<br />Internet for different business functions<br />
  14. 14. Different Functions & examples<br />Sales<br /> salesforce.com<br />Office Productivity suites<br /> openoffice.org<br />zoho.com<br />Google Docs<br />E-Marketing<br />14<br />Internet for different business functions<br />
  15. 15. Internet for different business functions<br />E-Marketing<br />15<br />Cloud Computing<br />Cons & Limitations<br />Require internet connectivity<br />Offline working not convenient (less common now)<br />Not suitable for large organizations<br />Can be risky in terms of sensitive data sharing<br />
  16. 16. Evolution of Internet for Marketing<br />> Evolution of internet marketing<br />> Chapter 1 (Dave Chaffey & PR Smith, 3/e)<br />Class Presentation | Session 4 | 24 Aug 2010<br />

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