Session 29 (MKUP) MG 220 MBA - 23 Nov 10

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Session 29 (MKUP)
MG 220 Marketing Management
MBA 10

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Session 29 (MKUP) MG 220 MBA - 23 Nov 10

  1. 1. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam MAKEUP CLASS > Covering Prev. sessions’ material > Case Study: Carrefour MAKEUP SESSION Class Presentation | Session 29 | 23 Nov 2010
  2. 2. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 7: Communicating Value > The Role of Marketing Communications > Developing Effective Communications > Deciding on Marketing Communications Mix > Managing the Integrated Marketing Communications Process Class Presentation | Session 30 | 25 Nov 2010

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