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Session 26 emarketing - 23 nov 10

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Session 26

Session 26
E-Marketing
Elective

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    Session 26   emarketing - 23 nov 10 Session 26 emarketing - 23 nov 10 Presentation Transcript

    • Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz
      > Social Media & Marketing
      [Types of social media]
      > Photo & Video Sharing
      > Social Bookmarking
      > Microblogging
      Class Presentation | Session 26 | 23 Nov 2010
    • Social Media & MarketingSocial Media Mindset
      Being Human
      Social networks connect ‘people’
      A big mistake is to keep a corporate façade with users who would like to have more human interactivity
      Be ready to ‘participate’
      Starting off with social media
      Step 1: Listen
      Step 2: Join
      Step 3: Participate
      Step 4: Create
      E-Marketing
      2
    • Social Media & MarketingStarting Off with Social Media
      Step 1: Listen
      People are talking about your brand…..always!
      Listen to what they are saying online
      Find communities where people can possibly be talking about your brand.
      Listening is a continuous process
      Even after creating online social presence, listening to what people are saying helps respond better.
      Examples & Toolshttp://socialmediatoday.com/soravjain/191408/25-ways-listen-customers-social-media
      E-Marketing
      3
    • Social Media & MarketingStarting Off with Social Media
      Step 2: Join
      Creating own social media presence
      Be able to respond to social media conversations
      Tips on Joining
      Use a memorable name
      Use real photos and logos
      Post your contact information
      Be professional
      Sites to Join
      Facebook | Linkedin | Twitter | Myspace etc.
      Use current listings for most visited: (view alexa.com)
      E-Marketing
      4
    • Social Media & MarketingStarting Off with Social Media
      Step 3: Participate
      Participate in social media activities by doing activities like:
      Blogs: Comment where you can add a unique opinion or your expertise.
      Online forums:Create discussions about important topics relative to your industry, and post insightful replies to other topics.
      Photo and video sites:Comment on videos and photos.
      Social bookmarking: Bookmark links, writing a concise description and tagging them appropriately. Comment on other links you find helpful. Share interesting links to other people’s web sites that you come across.
      Social news:Post links to stories you find interesting, and rate stories posted by others.
      E-Marketing
      5
    • Social Media & MarketingStarting Off with Social Media
      Step 4: Create
      Create own social media presence
      Starting a blog
      Creating social media sites like:
      Facebook page (also known as facebook fan page)
      Youtube page
      Twitter page
      Interact with users
      Always be human
      E-Marketing
      6
    • Photo & Video Sharing
      Using Photos and Videos for sharing content by users
      Examples:
      Photo Sharing
      Flickr
      Picasa
      Video Sharing
      Youtube
      Concept is of sharing
      Using it for marketing
      E-Marketing
      7
    • Social Bookmarking
      Bookmarks - online!
      Information bookmarked by human beings
      Concept of Social News and social bookmarking is close
      Social bookmarking can be for any page or info/news
      Example: del.icio.us
      E-Marketing
      8
    • Microblogging
      Concept
      Sharing small pieces of information
      Example:
      Twitter
      Yammer
      E-Marketing
      9
    • Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz
      > Rules of Engagement for Social Media
      [Types of social media]
      > Blogging
      > Social Networking sites
      > Quiz 5 (MCQs – 1st 3 modules)
      Class Presentation | Session 27 | 26 Nov 2010