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Session 25 mg 220 mba - 8 nov 10

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Session 25

Session 25
MG 220 Marketing Management
MBA 10

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Session 25 mg 220 mba - 8 nov 10 Presentation Transcript

  • 1. Part 5: Shaping the Marketing Offerings
    > Setting the Price
    > Adapting the Price
    > Initiating and Responding to Price Changes
    Class Presentation | Session 25 | 8Nov 2010
  • 2. Covering Previous Session’s material
    MG 220 Marketing Management
    2
  • 3. Part 6:Delivering Value
    > Marketing Channels and Value Networks
    > The Role of Marketing Channels: SKIM
    > Channel-Design decisions
    > Channel-Management decisions: SKIM
    > Channel integration and systems: SKIM
    > E-Commerce Marketing Practices: SKIM
    Class Presentation | Session 26 | 11 Nov 2010