E-Marketing
Elective
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshar...
Access it online: www.slideshare.net/talhasalam
Understanding Social Media
What are social networks?
• A way to describe i...
Access it online: www.slideshare.net/talhasalam
Understanding Social Media
End of Interruption Marketing – social media
• ...
Access it online: www.slideshare.net/talhasalam
Different types of Social Media
Social Media is widely misunderstood
Parti...
Access it online: www.slideshare.net/talhasalam
FACTS!
Some Current facts about Social Media
E-Marketing 5
E-Marketing
Elective
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshar...
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Session 23 emarketing - 2 nov 10

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Session 23
E-Marketing
Elective

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Session 23 emarketing - 2 nov 10

  1. 1. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Understanding Social Media > Different types of Social Media > Quiz 4: Search Engine Marketing > 2 x SPOT Case Presentations Class Presentation | Session 23 | 2 Nov 2010 Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz
  2. 2. Access it online: www.slideshare.net/talhasalam Understanding Social Media What are social networks? • A way to describe interconnectedness of human beings living in a society and their relationships. • All human beings have a certain social network which might consist of family, friends, colleagues etc. • Social networks on internet gave rise to the concept of Social Media • Social Media is a broad term to describe all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates, and more. E-Marketing 2
  3. 3. Access it online: www.slideshare.net/talhasalam Understanding Social Media End of Interruption Marketing – social media • Social Media is engaging and has ended ‘interruption marketing’ • Users are engaged with the media and is doing it all themselves • Social Media is two-way communication without any interruption marketing E-Marketing 3
  4. 4. Access it online: www.slideshare.net/talhasalam Different types of Social Media Social Media is widely misunderstood Particularly with some brands becoming more famous and taking the driving seat in Social Media marketing landscape All given types are forms of social media and are covered under scope of social media marketing. Types of Social Media: • Social networking sites • Blogging • Microblogging • Photo & Video Sharing • Social Bookmarking • Social News • Podcasts • Online forums Each type to be discussed individually with its own example platform E-Marketing 4
  5. 5. Access it online: www.slideshare.net/talhasalam FACTS! Some Current facts about Social Media E-Marketing 5
  6. 6. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Understanding WOM & Viral Marketing [Types of social media] > Online Forums > Podcasts > Social News > 3 x SPOT Case Presentations Class Presentation | Session 24 | 5 Nov 2010 Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz
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