Session 22 E-Marketing - 29 Oct 10

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Session 22
MG 583 E-Marketing
Elective

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Session 22 E-Marketing - 29 Oct 10

  1. 1. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Developing SEO Strategy > PPC part of SEM > Search Engine Marketing: Overall Process Discussion on Mid-I Class Presentation | Session 22 | 29 Oct 2010 Search Engine Marketing Ref: CHAP 4 Online Marketing Inside Out by SitePoint CHAP 5 & 6 Textbook on E-Marketing by Quirk Biz
  2. 2. Access it online: www.slideshare.net/talhasalam Developing SEO Strategy Ref: Handout Review of SEO E-Marketing 2
  3. 3. Access it online: www.slideshare.net/talhasalam PPC part of SEM Ref: Handout Important points • Just because it is paid, doesn’t mean that you can get it • High competition for attractive keywords • Goes into bidding • Pricing determines placing • Important: – How much price paid and what is conversion – How much price paid and how much return Self Read: Handout of key points from Google’s Adwords program E-Marketing 3
  4. 4. Access it online: www.slideshare.net/talhasalam Search Engine Marketing: Overall Process Ref: Handout Important points • Draw balance between SEO & PPC • Understand Pros & Cons of both • Ideally, both should be implemented • Key considerations: – Overall goals & objectives of SEM – How much weight to be given to each E-Marketing 4
  5. 5. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Understanding Social Media > Different types of Social Media > Quiz 4: Search Engine Marketing > 2 x SPOT Case Presentations Class Presentation | Session 23 | 2 Nov 2010 Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz
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