Your SlideShare is downloading. ×
Session 20 MG 220 MBA - 21 Oct 10
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Session 20 MG 220 MBA - 21 Oct 10

385
views

Published on

Session 20 …

Session 20
MG 220 Marketing Management
MBA 10

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
385
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 5: Shaping the Marketing Offerings Review of Part 5: > Product Characteristics > Product & Brand Relationships > Differentiation > Packaging, Labeling, Warranties & Guarantees > Discussion on Mid-Term Class Presentation | Session 20 | 21 Oct 2010
  • 2. Access it online: www.slideshare.net/talhasalam Devising Brand Strategy (leftover from Chap 10) Brand Portfolios • All brands have boundaries and can be stretched only to a certain limit • Brand Portfolio is set of all brand and brand lines a particular firm offers for sale to buyers in a particular category • Brands can play following roles in a portfolio – Flankers – Cash Cows – Low-end entry-level – High-end prestige MG 220 Marketing Management 2
  • 3. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Seminar on Marketing 4Ps of Marketing Marketing Strategies by different brands Seminar on Marketing | Session 19 | 20 Oct 2010
  • 4. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 5: Shaping the Marketing Offerings Detailed Discussion: > Product Characteristics > Product & Brand Relationships > Differentiation > Packaging, Labeling, Warranties & Guarantees > Case Study session: Case Study LEGO Class Presentation | Session 21 | 25 Oct 2010