Session 18 E-marketing - 15 Oct 10

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Session 18
MG 583 E-Marketing
Elective

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Session 18 E-marketing - 15 Oct 10

  1. 1. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Review of different Email Marketing platforms > Case Study Session: Online Advertising + Email Marketing > Class Simulation of Assignment Exercise > Quiz 3: Session 16-17 (Email Marketing) Class Presentation | Session 18 | 15 Oct 2010 Email Marketing Ref: CHAP 6 Online Marketing Inside Out by SitePoint Addl. Rdg.: CHAP 2 Textbook on E-Marketing by Quirk Biz
  2. 2. Access it online: www.slideshare.net/talhasalam Reviewing Email Platforms Basics Using this model in either an: Online platform (Constant Contact) Offline platform (Arial Software) E-Marketing 2
  3. 3. Access it online: www.slideshare.net/talhasalam Reviewing Email Platforms Constant Contact Constant Contact is an internet-based email marketing platform How Email Marketing Works Step-by-Step Email Creation http://www.constantcontact.com/email-marketing/email-creation/index.jsp Easy to Edit Email Templates http://www.constantcontact.com/email-marketing/html-email-templates/index.jsp Email List Management http://www.constantcontact.com/email-marketing/email-list/index.jsp Email Delivery http://www.constantcontact.com/email-marketing/email-delivery/index.jsp Tracking & Reporting http://www.constantcontact.com/email-marketing/email-tracking-reporting/index.jsp E-Marketing 3
  4. 4. Access it online: www.slideshare.net/talhasalam Reviewing Email Platforms Arial Software Arial Software is an offline (software) based email marketing system Demo Recorded Video online http://www.arialsoftware.com/demoform.html E-Marketing 4
  5. 5. Access it online: www.slideshare.net/talhasalam Case Studies Email Marketing CLASS DISCUSSION: Situation: Design Makeover http://www.campaignmonitor.com/blog/post/2526/extreme-email-makeover-vol-4-m-1/ OTHER CASE STUDIES: FAIRMONT HOTELS TEAM PLAYERS IDEAL AEROSMITH E-Marketing 5
  6. 6. Access it online: www.slideshare.net/talhasalam Case Studies Online Advertising CLASS DISCUSSION: Situation: Using Rich Media (Angels & Demons) E-Marketing 6
  7. 7. Access it online: www.slideshare.net/talhasalam Class Simulation Assignment Exercise Creating a complete media plan • Understanding key aspects of advertising Newspaper Advertising – Col. cm. – Pricing structure Electronic Advertising – Spots – Pricing structure Outdoor Advertising – Renting sites – Pricing structure Overall media plan – Concept of Col. cm. – Pricing structure E-Marketing 7
  8. 8. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Concept of Search & its importance 5 > Understanding Search Engines 4 > Search Engine Optimization (SEO) 6 > Different hats of SEO 4 Class Presentation | Session 19 | 19 Oct 2010 Search Engine Marketing Ref: CHAP 4 Online Marketing Inside Out by SitePoint CHAP 5 & 6 Textbook on E-Marketing by Quirk Biz

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