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Identity manual

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  • 1. PROFYLE FACIAL RECOGNITION Brand Identity Guidelines
  • 2. Table of Contents Introduction History The Logo Usage Color Color - Alternate Uses / Don’ts Typography Application 2 3 4 7 8 9 5 6 “The face is a picture of the mind with the eyes as its interpreter.” -Cicero
  • 3. Introduction Profyle Brand Identity Guidelines 2 About The Brand For over 20 years, Profyle has become the leader in facial recognition technology and software. Ours is a brand that is known worldwide by both the private and public sector having developed the facial recognition software that is used by Apple, Hewlett-Packard, Securitas, and even Facebook. As with most companies, brands change several times over the course of the comapny’s history. Profyle is no exception to this of course. Recently, the company has been taken into a new direction, and as such, it has chaned its brand. This manual will provide you with the guidelines to help you use the new Profyle brand. Please feel free to use these guidelines. This manual provides information regarding the process behind making the brand, the elements of the brand, applications, and alternate uses for the brand.
  • 4. History Profyle Brand Identity Guidelines 3 Our Brand’s Story The reinvention of our brand began with the induction of the company’s new CEO. He added a new item to the company’s mission statement, to be more open with the public in the hopes of dispelling any rumors of us using our facial recognition software to spy on the public. PROFYLE FACIAL RECOGNITION PROFYLE FACIAL RECOGNITION SOFTWARE P FACIAL RECOGNITION P PROFYLE PROFYLE FACIAL RECOGNITION A series of rejected logo concepts. While developing concepts for the new logo, we researched and experimented with several elements of facial recognition. However, we ultimately decided to work around the most common element of facial recognition, the face. In an effort to become more open with the public, we decided that we wanted to develop a brand that would easily show what we’re about and what we do. We recognize faces. Additionally, we sought to make our brand as uncomplicated as possible, allowing it to be used in several formats easily. Once we decided on an overall concept, we employed the “addition by subtraction” rule, making an abridged version of the original concept so that it can be used for any format possible.
  • 5. The Logo Profyle Brand Identity Guidelines PROFYLE 4 The “Profyle” The “Profyle” logo represents our visual identity. It is what most people will used to recognize the company and its software. The following pages provide rules and guidelines for using the logo. PROFYLE FACIAL RECOGNITION
  • 6. The Logo Profyle Brand Identity Guidelines 5 PROFYLE Usage ANOTHER ELEMENT ANOTHER ELEMENT ANOTHER ELEMENTANOTHER ELEMENT PROFYLE FACIAL RECOGNITION ANOTHER ELEMENT ANOTHER ELEMENT ANOTHER ELEMENTANOTHER ELEMENT These are the defined exclusion zones that prevent other graphic elements from interfering or overlapping the logo in application. Minimum Size We’ve developed the logo and its alternate use so that it is easy to read in any format used. Here are the minimum sizings for both variations. 29 MM 30 MM PROFYLE FACIAL RECOGNITION 43 MM 24 MM 110 PX 115 PX 163 PX 91 MM
  • 7. PROFYLE PROFYLE The Logo Profyle Brand Identity Guidelines 6 Color Social Secure CYMK for print C: 0% Y: 50% M: 98% K: 0% RGB for digital R: 247 G: 147 B: 34 #: F79322 CYMK for print C: 0% Y: 0% M: 0% K: 0% RGB for digital R: 255 G: 255 B: 255 #: FFFFFF CYMK for print C: 0% Y: 0% M: 0% K: 0% RGB for digital R: 255 G: 255 B: 255 #: FFFFFF CYMK for print C: 82% Y: 80% M: 0% K: 0% RGB for digital R: 77 G: 78 B: 162 #: 4D4EA1 These are the primary colors for both sections of the brand. While developing the logos, we’ve leaned through research the colors that represent security and social activity. If the color of the background you are placing the logo upon is similar to the logo, inverse the colors of the logo. PROFYLE
  • 8. Alternate Colors PROFYLE Color Don’ts PROFYLE PROFYLE PROFYLE The Logo Profyle Brand Identity Guidelines 7 CYMK C: 83% Y: 38% M: 89% K: 33% RGB R: 39 G: 94 B: 55 #: 275E37 CYMK C: 9% Y: 28% M: 85% K: 0% RGB R: 220 G: 68 B: 164 #: DC447C CYMK C: 2% Y: 39% M: 100% K: 2% RGB R: 199 G: 151 B: 43 #: C7972B CYMK C: 62% Y: 73% M: 0% K: 0% RGB R: 119 G: 92 B: 67 #: 765CA7 PROFYLE PROFYLE Do not use more than one color on either variation of the logo. Do not change the color of the type or the inside ring of the logo. Do not change the color of the logo at all for “Secure” application. The use of alternate colors are allowed for both variations of the logo. The best choices for hue would be those that range from mid to low brightness to compliment the mandatory white of the text and the inner ring. The inner ring has a stroke with the same color as the head and the outer ring.
  • 9. Typography The Logo Profyle Brand Identity Guidelines 8 Agency FB ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Usage What is your Profyle? Proflye Facial Recognition 7px The minimum size for titles, quotes, and headlines should be 19pt. The minimum size for standard text should be 12pt. There should be at least 7px of space between lines of text Whenever possible, the color of the text should be white for easy readibility. The kerning is set at 0 by default. The Profyle Brand uses Font Bureau Agency, better known as Agency FB in in all uses of titles, headlines and body text. You must own a legitimate copy and license of Agency FB before using it.
  • 10. Application - Print The Logo Profyle Brand Identity Guidelines 9 PROFYLE FACIAL RECOGNITION THIS IS MY PROFYLE PROFYLE FACIAL RECOGNITION Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait The expanded logo is used in print formats and is placed in any of the four corners. In stationery, the type of the logo is shifted to one line to make room for the address. PROFYLE FACIAL RECOGNITION Application - Digital PROFYLE PROFYLE The shorter logo is used in digital applications such as websites and mobile apps.