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This report discusses about Global mobile talent landscape and How companies are trying to bridge talent demand and supply in the industry

This report discusses about Global mobile talent landscape and How companies are trying to bridge talent demand and supply in the industry

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    Global mobile talent landscape talent neuron Global mobile talent landscape talent neuron Presentation Transcript

    • 1Mobile Talent - Where are we headed ?April 2013This report is solely for the use of Talent Neuron clients and Talent Neuron Subscribers. No part of it may be circulated,quoted, or reproduced for distribution outside the client organization without prior written approval from Talent Neuron.
    • Talent Neuron Copyright and DisclaimerCopyrightThe material in this report is copyrighted. No part of this report prepared by Talent Neuron can be reproduced eitheron paper or electronic media without permission in writing from Talent Neuron. Request for permission toreproduce any part of the report may be sent to info@talentneuron.com. Customers are welcome to use anunlimited number of copies of the materials contained within this report. Furthermore, customers may copy anygraphic herein for their own internal purpose. Talent Neuron requests only that members retain the sourcename/logo mark on all pages produced. Please contact our Talent Neuron account manager at +1-408-716-8432 forany help we may provide.The report herein is the property of Talent Neuron (A Zinnov LLC Company). Beyond the membership, nocopyrighted materials of Talent Neuron may be reproduced without prior approval.DisclaimerAll the information contained in this report is obtained through proprietary technology aggregation algorithms,human experts, network of domain experts, discussions with industry leaders, public and confidential informationsources believed to be reliable. Talent Neuron makes no representations or warranties regarding the errors,omissions or completeness of any information contained herein and shall have no liability for the same. The report isprovided solely for informational and marketing purposes and opinions must not be construed as advice,recommendations or endorsements. The reader of the report is advised to conduct an independent evaluation andform conclusions with respect to the information provided.
    • 3Talent Neuron can you help you identify the most suitable location for setting up your mobileinnovation center. We can help you identify top mobile talent through our talent intelligenceplatform, data driven scenarios and location analysis frameworksLocation Analysis Understand the capability of each potential location andmake data driven decisions on setup and expansionPeer and Talent Insights Understand the capability of each potential location andmake data driven decisions on setup and expansionEcosystem Analysis Understand the capability of each potential location andmake data driven decisions on setup and expansionSource: Talent Neuron website
    • Zinnov 4CAPABILITIESTalent Neuron has assisted over 100 companies in their global location analysis and site selectionprocessCapabilitiesCapabilitiesEcosystem InsightsEcosystem Insights ForecastsForecasts Industry/DomainIndustry/Domain Wage InflationTrendsWage InflationTrendsCompany TrackerCompany TrackerMarket TrackerMarket TrackerSkill WizardSkill Wizard Market InsightsMarket InsightsZINNOV KEY FOCUS IS ON THETECHNOLOGY INDUSTRY.OVER 80% CLIENTS ARE INTHE PRODUCT ENGINEERINGDOMAINConsultingProprietaryData SourcesNetworkReportsWebCrawlingExpertInsightsAnalyticsSurveys400+ GLOBALCITIES COVERED6 DOMAINS35 FUNCTIONs150+ SKILL SETS
    • 5SummarySummarySummaryRapid adoption of smart phones, expanding m-commerce market and adoption of enterprise mobility solutions iscreating significant opportunities in the mobile app space.The global m-commerce market is expected to touch USD 119 Billion by 2015, a 180% increase from 2012. Inaddition, enterprises have increased their adoption of Enterprise Mobility solutions driven by gains in operationalefficiency, employee needs and peer pressure.Mobile Application MarketThe total number of global smartphone users crossed 1 Billion in 2012. Users are now spending over 2 hours a dayusing mobile applications, double the time compared to 2010Currently there are over 600,000 apps available in Apple’s App Store and Google Play stores respectivelyRevenues from mobile and tablet apps market in 2012-13 stood at USD 25.2 Billion. App stores recorded 56 Billiondownloads with iOS platform having a 75% share followed by Android with 17%Talent Supply and DemandThere were about 281,000 registered mobile developers in 2012. 57% of these developers have iOS skills and 32%have Android skillsHowever, job posting for mobile developers have doubled over the last two years, while the number of registereddevelopers has increased by only 13%. This has led to a significant demand supply gapGraphic Design, iOS, Android, HTML 5, UX/UI, Windows 8 SDK etc. are some of the key skills that will witness talentshortages in the next 2-3 years
    • 6SummarySummarySummaryWhat are companies doing to bridge the demand supply gap?Companies are following a three pronged approach to bridge talent gapa) Leveraging Global Talent ‘Hot Spots’ To Tap Key Skills Large organizations are leveraging global locations (outside of the US) such as China, Israel andEurope which have availability of skilled talent for development related activities Companies are setting up centers in the APAC region for predominantly testing and other supportwork (increase capacity for the core developers)b) Acquiring For Talent And Capabilities Over the last 2 to 3 years leading companies such as Google, Zynga, Facebook, EA etc. haveexpanded their product portfolio and services portfolio by acquiring start-ups or smaller companies In 2011, the total value of M&A deals in this domain was USD $18.8 billion, a 100% growth from2010. The number of deals in 2012 grew by 16% compared to 2011.b) Outsourcing Key Mobile Development To Niche Service Providers• Companies are outsourcing high end work such as UI/UX design, prototyping etc. to niche serviceproviders in locations within and outside of the USTalent Neuron Viewpoint – There is an intense competition for skilled mobile talent across the globe. In addition,the dynamic nature of the industry is making it difficult for companies to find the right talent with updated skill sets.Changing job requirements, inability to meet compensation and benefits expectations and location relatedconstraints are widening the supply demand talent gap.To mitigate the challenges, companies need to streamline their recruitment processes, provide on the job training tobridge skill gaps and aggressively use social media and mobile technology forums to reach further into the developercommunity
    • AgendaAgenda1 Trends In Mobile Application MarketTrends In Mobile Application Market2 Top 25 Global Locations For Mobile TalentTop 25 Global Locations For Mobile Talent3 Talent and Skill Set Availability For DevelopingMobile Applications in Top 25 Global LocationsTalent and Skill Set Availability For DevelopingMobile Applications in Top 25 Global Locations4 M&A TrendsM&A TrendsTopics Covered in the report5 Leading Mobile Development Service ProvidersLeading Mobile Development Service Providers7 Key Challenges And Strategies For RecruitingMobile Development TalentKey Challenges And Strategies For RecruitingMobile Development Talent5 Top Universities Which Offer MobileDevelopment CoursesTop Universities Which Offer MobileDevelopment Courses
    • 8Mobile Internet and e-commerceRapid adoption of smart phones, expanding m-commerce market and adoption of enterprise mobilitysolutions is creating significant opportunities in the mobile app spaceDriversDriversSource: Talent Neuron research and analysis; IDC World Wide Mobile Phone Tracker 2012; Oracle White paper – Future of Talent Management; Strategy Analysis; PwCGlobal Use Of Mobile Vs.Desktop Internet Accessin MillionsRising demand forinternet on the goBB• Mobile app usage wasaveraging about 1hour each day in2010, and it has nowdoubled to more than2 hours• Global mobile datatraffic is expected toincrease by 66%annually for the next5 yearsMobile e-commerce market is increasingexponentiallyCC1.8 xGlobal Mobile e-commerceMarket (In Billion USD)• Over 50% of the smartphoneusers in the US, Brazil,Germany, France and Japanmake a purchase at least oncemonthly on their mobilehandsets• On the go convenience andspecial discounts and offersare top reasons forpurchasing on a smartphoneGlobal smartphone users have crossed 1 BillionAARapid adoption of mobile in EnterprisesDDCAGR = 23%Global Smartphone Users(in Millions)• Top 3 global markets forsmartphone shipments areChina, US and UKSmartphone penetrationvs. all mobile phonesUS 40% - 45%Europe 50% - 55%China ~ 60%Key Reasons for Enterprise Mobility Adoption Cost savings due to increase in operational efficiency,reduction in infrastructure costs etc. Increase in productivity levels Employee requests / needs Peer companies are offering it70%Of Fortune 1000 companies are either deploying or piloting anenterprise mobility solution30%Of Fortune 100 companies have already deployedan enterprise mobility solution
    • 9GLOBAL MOBILE AND TABLET APPLICATIONS MARKET: 2012-13GLOBAL MOBILE AND TABLET APPLICATIONS MARKET: 2012-13Mobile Application MarketRevenues generated from Mobile and Tablet apps touched USD 25.2 Bn in 2012; Android applicationsaccounted for about 58% of the mobile downloadsSource: Talent Neuron research, ABI research56 BillionDownloads14 BillionDownloadsREVENUES IN 2012-13: USD 25.2BILLIONREVENUES IN 2012-13: USD 25.2BILLION• 88 out of every 100 apps downloaded in 2013 is expected be from the Google Play Store or the iTunes AppstoreApps MarketApps Market
    • 10Mobile Application MarketApple’s App Store continues to dominate the app market; However with rapidly increasing shipmentof Android handsets, Google Play is expected to dominate the app market in the coming yearsSource: Talent Neuron research, Vision Mobile survey, Deloitte, IDCApps MarketApps MarketTOTAL NUMBEROF APPSAVAILABLE BYPLATFORM1906120 188 8050100150200Android iOS Symbian Blackberry Bada WindowsInMillionUnitsHANDSETSSHIPPED INH1 2012Nearly 2 out of every 3smart phones shippedwere Android devicesGLOBAL SMART PHONE MARKET SHARE BY OS – Androidleads the marketPlatform 2010 2012 2015Popularity of Android Platform Is Expected To RiseBlackberryWindowsAndroidiOSBlackberryWindowsiOSAndroid
    • Mobile Development SkillsKey Mobile Development skills are HTML development and Mobile App development for Androidand iOS platform11% INCREASE IN JOB POSTINGS FOR KEY SKILLS IN 2013Key SkillsKey SkillsSilverlightWindows 8 SDKC# VB.NETC/C++XAMLWindows CEMS SQL Server CENET Compact FrameworkWindows Mobile 5.0 SDKMicrosoft Smartphone SDKSatellite FormsMS Embedded Visual Studio – eVCeVBMS Visual Studio .NET 2003 and 2005Mobile VB (AppForge)ActiveSyncSOAPXMLAndroid SDKJava, C/C++Android Marketbada SDKFlashSamsung Apps StoreJDE 3.7 – 4.01HTTPGSM/CDMA, GPRSiOS SDKCocoa Touch Apple App StoreHTML 5Source: Talent Neuron; These skills are based on Talent Neuron’s social media and job positing connectors and have been flagged by intensity
    • 12Jobs DemandJob postings for mobile developers have doubled over the last two years, while the number ofregistered developers have increased by only 13% which has led to a vast demand supply gapSource: Talent Neuron, Talent Neuron Job Sites connectorsJobs DemandJobs DemandONLINE JOB POSTINGS FOR SMARTPHONE OS MOBILE APPS JOB POSTINGS TOTAL MOBILE PROGRAMMER JOBS POSTED• Mobile development jobs offered on job listingportals , doubled between the first quarter of2012• Demand for iOS developers is growing at 30%and is expected to increase further in the next2 yearsThe number of global registered mobile developers is expected toincrease by 13% till 2015in ‘000CAGR 13%Job Portal 1Job Portal 1 Job Portal 2Job Portal 2 Job Portal 3Job Portal 3
    • Measures adopted by Companies to Bridge Talent GapTo bridge the talent gap, companies are leveraging global talent ‘Hot Spots’, acquiring companiesfor talent, and outsourcing mobile development to niche service providersSource: Talent Neuron research, Talent Neuron Monitor 13• Large organizations are leveraging global locations outside of the US likeChina, Israel and Europe to bridge talent gap• Companies are setting up centers in the APAC region for testing and othersupport work• Over the last 2-3 years top companies such as Google,Zynga, Facebook, EA etc. have expanded their productsand services portfolio by acquiring start-ups or smallercompanies• Companies are outsourcinghigh end work such asUI/UX design, prototypingetc. to niche serviceproviders
    • Leading companies with development centers in AmericasLeading mobile development companies have development centers in the USSource: Talent Neuron PlatformNote: List is not exhaustiveGlobal LocationsGlobal Locations14LOCATION COMPANYVancouver EABoston TwitterBay AreaGoogle, Facebook, Disney,Gameloft, WhatsappSan FranciscoGoogle, Twitter, Flip board,Skype, Disney, EA, PipedriveWashington Imangi StudiosNew YorkGoogle, Twitter, Facebook,Foursquare GameloftTiburon EAMexico City GoogleSao Paulo Google• Developers in Google center in Sao Paulo, focus on localizing products (such as Google maps) for the Brazilian market
    • Leading companies with development centers in EMEA and APACLeading mobile development companies are increasingly leveraging emerging global locations in Indiaand China for mobile developmentSource: Talent Neuron PlatformNote: List is not exhaustiveGlobal LocationsGlobal Locations15LOCATION COMPANYLondon Skype, EADublin FacebookHelsinki andEspooGoogle, RovioFrankfurt EATallinn SkypeWhatsapp RussiaBeijing Opera MiniShanghai EA, RovioMelbourne EABangalore Google, ZyngaHyderabad Facebook, EAMailinfo@talentneuron.comto access completereport
    • Global Top 25 locations for mobile developmentLocations in EMEA and APAC have majority of the mobile development talent (1/2)Global LocationsGlobal Locations16America Cities – 32% EMEA Cities– 42% APAC Cities – 26%RomeMunichWarsawSydneyBangaloreNew DelhiBay Area New YorkSan FranciscoPortlandSeattleSao PauloLondonDublinAmsterdamEspooMadridRaananaTel AvivMoscowBeijing TokyoAustinSource: Talent Neuron PlatformNote: List is not exhaustive• Talent in the APAC region predominantly work on Android platform and the availability of iOS and Blackberry developers in thisregion is low• Over the last 2-3 years Finland, Tel Aviv and Moscow have emerged as key locations for mobile developmentShanghaiToronto
    • Global Mobile Talent – Location MaturityCities in the US and EMEA region have a matured mobile development ecosystemSource: Talent Neuron Platform, Primary Interviews,Global LocationsGlobal Locations17Global Location Maturity MapInstalled Mobile TalentSuitabilityforMobileDevelopmentLeaders– talent is able to undertake high end work such as UX, UI, Product Design, Product Architecture etc. The availability of skills is high and the cities have a mature mobile developmentecosystemChallengers - talent predominantly works on development and testing activities. The availability of skills for development activities is medium and the ecosystem is maturingEmerging - talent predominantly works on testing and support activities. The availability of skills is low and the ecosystem is still nascent50,0000 25,000105Bay AreaSao PauloLEADERSCHALLENGERSEMERGINGBeijingTokyoSydneySan FranciscoNew YorkLondonEspooBangaloreNCRRaananaSeattlePortlandMunichAmsterdamAustinDublinKievShanghaiWarsawMadridMoscowTel AvivTorontoMailinfo@talentneuron.comto access completereport
    • Global Mobile TalentTop 25 locations have close to 55% of the mobile application development talentSource: Talent Neuron PlatformMobile Talent – Global LocationsMobile Talent – Global Locations18APAC– 30% (103,910)EMEA – 25% (86,680)Americas – 45% (155,910)Mailinfo@talentneuron.comto access completereport
    • Note: Non ExhaustiveSource: Talent Neuron research, Company press releases, Talent Neuron Monitor, Talent Neuron Public Profiles ConnectorsM&A19CompanyCompany No of acquisitionssince 2009No of acquisitionssince 2009Locations ofAcquired CompaniesKey Capabilities Added Through AcquisitionsKey Capabilities Added Through Acquisitions912441010• Israel• UK• Bay Area• Mobile Advertising• Photo sharing app• Social gifting• Location app• HTML 5 Apps• Canada• France• Greece• Israel• USA• Mobile crash reporting app• Apps for iPhone and iPad• Mobile Advertising• Server Technology• Online video in Google Maps• Touch typing in Android• Facial recognition software• Hand set technology• UK• Bay Area• Social games• Video games• Music games• UK• Bay Area• Australia• USAChina• Germany• iPhone, iPad game publisher• Mobile games development studio• Social network creator• USA• China• UK• Argentina• Social games• Video games• Facebook developer• Online magazines• Mobile paymentserviceMergers & AcquisitionsAcquisitions are mainly driven by talent gap; Large organizations are aggressively acquiring smallapplication development firms for mobile development talent and expand their product portfolioFacebookFacebookTwitterTwitterGoogleGoogleZyngaZyngaEAEADisneyDisney
    • Mergers & AcquisitionsThe M&A market for Mobile apps have grown substantially in the last two yearsSource: Company Websites, Talent Neuron MonitorM&AM&A• Mobile merger and acquisition activity increased significantly last year and is expected to maintainmomentum in 2013• In 2011, the total value of the deals grew by 100% from 2010 and stood at USD $18.8 billionMobile Apps M&A deals by quarter20
    • Leading Mobile Development Service ProvidersTop companies are outsourcing work to niche mobile app developersSource: Talent Neuron research, Company WebsiteNote: Focus on iPhone, iPad, AndroidCompany CityEmployeeStrengthKey ClientsSourcebits San Francisco 350+ GE, SAP, Intel, MIT, P&G, Coca-Cola, Knocking, TwitPicWillowTree AppsCharlottesville175+General Electric, Johnson & JohnsonY Media Labs San Francisco 150+Stanford University, Genentech, Budlight, Safeway,BBC and Lonely PlanetFuzz Productions Brooklyn 30+LOreal, Jay-Z, The New York ObserverIntelect Soft Campbell 150+E&Y, Universal Pictures, Diageo (Guinness), NHS, Jaguar, Land Rover, BombardierTech AheadSoftwareNew York 30+Ducati, Porsche, P&G, Hallmark, Malibu,Chicago Bulls, Bumped.InLeewayHertz Chicago 150+Johnson and Johnson , McKinsey, US Army, P&G, GeoEye, EuromonitorApplico Boston 150+AT&T, Toshiba, Asics, The Mayo Clinic, Texas Instruments, Philips, Pearson, GMEbbex Redding 30+ Luness, Rocket Matter, University of Notre DameQBurst India 175+MicrosoftMobisoft Houston 150+ TCS, Travel Leaders, diestel, Push legal, GooruAppek MobileAppsScranton 30+Mimo, CATA, Yumm PhotosLeading developersLeading developers21
    • University Course OfferedThe Chang School-Ryerson University Mobile Application DeveloperUniversity Of Toronto Mobile Application DevelopmentSan Diego State UniversityIpad/Iphone Mobile ApplicationDevelopment ;Android Mobile ApplicationDevelopmentStanford University Iphone Application Development CourseUniversity of Chicago Mobile Application DevelopmentUniversity Of California.Irvine Mobile Application DevelopmentThe DePaul Mobile Application DevelopmentJohns Hopkins University Mobile Application Development For TheAndroid PlatformUnoversity of Denver Mobile Application Development (Masters)Oakland University Mobile Applications, Services And DevelopmentUniversity of Wisconsin whitewater Apple iOS Developer University ProgramUC San Diego Extension Digital ArtscenterMobile Applications Development22Leading Universities – Mobile DevelopmentWith increasing demand for mobile development jobs, universities have started offering courses onmobile application development (1/2)Fresh TalentFresh TalentSource: Talent Neuron research; Talent Neuron University connector, University websitesCanadaUSAMicrosoft and Nokia to invest $24 million in three-year AppCampus app development program in AaltoUniversity at Finland
    • Leading Universities – Mobile DevelopmentWith increasing demand for mobile development jobs, universities have started offering courses onmobile application development (2/2)23Fresh TalentFresh TalentUniversity of SouthAustraliaMobile Applications DevelopmentCharles Sturt University Graduate Certificate in Mobile ApplicationsDevelopmentRMIT University-AustraliaMobile Application DevelopmentDeakin University Bachelor of Information Technology(Mobile and Apps Development)Monash University Mobile Applications DevelopmentBharati VidyapeethUniversityB.Sc. Mobile Application DevelopmentAalto University Mobile App Development ProgramMalmo University Mobile Application DevelopmentUniversity ofGreenwichCourse: Mobile Application DevelopmentSheffield HallamUniversityMSc Mobile Computing ApplicationsThe ManchesterCollegeMobile Applications DevelopmentThe Harvard Mobile Operating Systems And ApplicationsLeeds MetropolitanuniversityMscMobile Device Application DevelopmentThe University ofBuckinghamMobile Application DevelopmentUniversity ofBradfordMsc Mobile ApplicationsGlasgow CaledonianUniversityMsc Advanced Computing (Mobile ApplicationDevelopment/Web Syst…University of Kent Msc Mobile Application DesignUnitedKingdomFinlandSwedenIndiaAustraliaSource: Talent Neuron research; Talent Neuron University connector, University websitesMailinfo@talentneuron.comto access completereport
    • 24Source: Talent Neuron Talent Outlook survey 2013, Talent Neuron Monitor ; Simply Hired Mobile Recruiting Outlook 2013, Monster Thinking, CIO MagazineRECRUITMENTCHALLENGESRECRUITMENTSTRATEGIESTalent Neuron ViewpointTalent Neuron ViewpointTalent Neuron View Point - Recruitment Challenges and StrategyCompanies need to adapt quickly and start using social media and mobile technology, fast trackapplication processes and customized job descriptions to hire top mobile talentRecruiting through social mediaand mobile technology•Leveraging social media channelssuch as social networks, microblogging sites, videos, blogs etc.companies will be able to extendtheir reach into further intodeveloper communities•In addition companies are able toreduce recruitment times with mobileenabled careers pages, SMSnotifications, specific job related appsetc.Intense war for talent•Due to low availability mobile basedskills, there is an high competition fortalent among companies•In addition, due to the dynamicnature of the industry finding talentwith updated skill sets is becomingchallengingSlack job descriptions coupledwith training•Finding all the mobile developmentskills in one candidate is difficult dueto the flux nature of industry. Hencestringent job descriptions will reducethe potential candidates pool•Companies are offering training onthe job to bridge skill gaps. This alsohelps to attract candidatesStreamline recruitment process•Candidates usually have a ‘blackhole’ experience after applying forjobs. Companies need to ensure thatrecruiters maintain continuouscommunication with candidates•Due to high demand, mobiledevelopers could have multiple joboffers in hand and hence its essentialthat candidate applications are fasttrackedCompensation and benefitspackages are not structuredwell•Compensation and benefitsexpectations of mobile developers isdifferent from other functions•Flex times, ESOP’s, part-time work,rewards based work environmentetc. are some of the benefits thatneed to be offered to candidates atthe recruitment stage itselfChanging job requirements•Every mobile solution/platform hasa different job requirement•Recruiters and HR teams need tounderstand the underlying mobiletechnology and requirements beforewriting job descriptions•Not being able to comprehendlocation related trends is a keybarrier. For ex. finding potential iOSdevelopers in countries like Chinaand India is lot more difficultcompared to Android developers
    • THANK YOU4701 Patrick Henry Dr.Building 7Santa ClaraCA – 95054Phone: +1-408-716-843221, Waterway Ave,Suite 300The WoodlandsTX – 77380Phone: +1-281-362-277369 "Prathiba Complex", 4th ACross, Koramangala Ind. Layout5th Block, KoramangalaBangalore – 560095Phone: +91-80-41127925/611, First Floor,Paras Downtown Center,Golf Course Road, Sector 53,Gurgaon – 122002Phone: +91-124- 4378211/13info@talentneuron.comwww.talentneuron.com@talentneuron25