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New media applications need to connect to millions of users across multiple media and platforms.
Applications simultaneously need to
- Work across computers, smart phones and other mobile devices, all of which have to sync up seamlessly in the background.
- Link to various social media platforms, such as blogs, twitter, facebook, etc.
- Target the content to the users of each of these platforms
This brings up its own set of technical challenges namely scalable application architectures, flexible IT infrastructure and tools for targeting