LEAVE IT
TO THE PROS
WHO ARE ALWAYS –
STAFFING TALL!
Event Staff For:
Corporate Functions
Costume Characters
Merchandising
College Events
Mass Staffing
Liquor Events
Sports Events
Street Teams
Mobile Tours
Trade Shows
Sampling
Etc.
THE NATIONAL TALENT AGENCY
N ATIONWIDE P
ROVIDERS OF P
ROMOTIONAL M ODELS, B RAND A MBASSADORS, SAMPLERS, ETC.

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process FRONT ROW THE NATIONAL TALENT AGENCY PROUDLY PRESENTS…
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
STAFFING TALL
Leave it to the pros who are always… STAFFING TALL!
• Mass Retail Staffing Examples
What We Do
Front Row is a nationwide, promotional event, talent
agency. Front Row aggressively staffs and
supervises talent for live branding events. Front
Row has provided event talent for over ten years for
Top 100 marketing companies and name brand
companies such as Unilever, Verizon, Mazda,
Pepsi, NASCAR and many others.
We provide trained, profiled talent for a wide variety
of promotion types nationally. Front Row staffs over
two thousand event days a month during our peak
seasons and our talent has sales increases and
execution rates that keep our clients returning year
after year.
Our slogan is “Staffing Tall!” To us this means going
above and beyond, being larger than life in all we
do every day!
Leave it to the pros who are always…
STAFFING TALL!
Page 2 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Services We Provide
Front Row handles numerous types of events
annually. Every year we branch out to cover
even more types of campaigns for our clients
with unique needs. These events can range
from mass staffing that require hundreds of our
talent in national retail chain stores to multiple
booths at a local NASCAR event. A few
examples of events types we staff include but
are not limited to:
LIQUOR PROMOTIONS | HAIR SHOWS Tired Of Those “Stormy Day” Events?
SPORTING EVENTS | FESTIVAL STAFF
Front Row can staff and supervise the talent at
BILINGUAL EVENTS | DVD RELEASES
your events to obtain top notch sales results,
MASS STAFFING | TRADE SHOWS
brand awareness and event executions that your
STREET TEAMS | MOBILE TOURS clients demand.
AUTO TOURS | MERCHANDISING
EXPERIENTIAL MARKETING Not only is Front Row the most aggressive agency
PROMOTIONAL MODELING at staffing your events, we also have very low
CORPORATE FUNCTIONS overhead and we pass those savings on to our
TOUR MANAGEMENT clients via low rates.
Page 3 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples From Coast To Coast Front Row Has Your Talent Needs Covered!
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
About Our Talent
Front Row provides many types of trained and
profiled talent for various national and regional
live marketing events.
We employ a full time recruiting team that
maintains our database with fresh, new, and
enthusiastic staff. Front Row has thousands of
talent members available from coast to coast
that we work with directly.
A few examples of talent we have provided for
events include but are not limited to:
Tour Managers | Promotional Models
Brand Ambassadors | Emcees
Seniors | Professional Drivers
Makeover Artists | Laborers
Comedians | Hair Dressers
Ear Prompt | Voice Over
Page 4 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
About Us
Our philosophy started over ten years ago in
Fayetteville Arkansas out of a need for quality
talent in this area which is the home office for
Wal-Mart Corporation.
We had to maintain flawless event executions
due to the high profile nature of this region as “Old Faithful”
the bulk of our retail promotions were based in
Yellowstone National Park, Montana
Wal-Mart stores at that time.
Ninety Miles North Of Front Row’s
Thus, as we grew, the standards developed in Corporate Office.
Northwest Arkansas became the rules of
conduct and standard operating procedures for
how we do business nationwide.
Front Row is now located in Idaho Falls, Idaho
which is just south of Yellowstone National
Park and West of Jackson Hole, Wyoming.
The famous Snake River winds it’s way just
west of our corporate office.
Page 5 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
New Event Confirmed Notify Top Level Talent
If Unsuccessful, Notify
By Client And Assigned From The Preferred
7 8 9 10 11 12 13 14 15 16 17 2nd Level Talent
To Front Row Talent List
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Work Process Retrieve Contract, W-9
Send Out Event If Unsuccessful,
And Talent Photos As
Contract And Recruit & Interview
Required? Submit
Front Row follows the steps in the flow chart to Documentation Once New Talent To Client’s
Talent Photos To Client
your right for staffing a standard event. Talent Is Confirmed Profile Guidelines
As Appropriate
Front Row knows that professional talent are a
critical key to any event’s success. Thus, all
talent must go through the following steps to
be able to work an event.
Follow Up Three Times
Perform Event Specific With Talent Prior To Backup All Event
• Personal Interview & Review of Portfolio/Resume Training For Talent Event To Ensure Positions As A
• Criminal Background Check Once Booked Commitment And Contingency Plan
• Driver’s License Review For Age Verification Training Knowledge
• W-9 I.R.S. Form
• Food Safety (When Applicable)
• Liquor Handling (When Applicable)
• Professional Driver’s License (When Applicable)
In a talent based business composed primarily
On Event Day, Follow
of young people, we know that sometimes Follow Up After Event
Up On Talent By
situations arise that could compromise the For Event Photos And
Mobile Phone To
To Retrieve Event
event. Thus, Front Row is always thinking Ensure Attendance &
Documents
ahead and has contingency plans and backup Event Success
talent ready to go for all events.
Page 6 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Mobile Tour
Event Date/s: Sept. - Jan. 2006 - 2008
Primary Profile: Outgoing, attractive Promotional
Models.
Event Location/s: Nationally at various NFL football
Stadiums in the parking lot.
Event Objective: To hand out various premiums and
discount coupons.
# Talent Staffed Per Day: 2-4
Promotional Models: Yes
Event Title: Circuit City NFL Tour
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No Event Description: The Circuit City tour bus would setup in various stadium parking lots
during NFL football games. The busses were equipped with DLP
Setup/Take Down Labor: No screens to play pre-game information and to promote Madden
Professional Driver: No football games by allowing fans to play the game. The Promotional
Models would interact with the attendees giving out discount
coupons and premiums for Circuit City.
Page 7 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Street Team
Event Date/s: March 2008
Primary Profile: Outgoing male Promotional
Models willing to wear drag
Event Location/s: Various City Street Locations in
San Francisco and Los Angeles
Event Objective: To promote awareness and
encourage attendance to the Gay
& Lesbian Mardi Gras in Sydney,
Australia
# Talent Staffed Per Day: 3
Promotional Models: Yes
Event Title: Air New Zealand Pink Flight
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No
Event Description: The Air New Zealand Pink Flight event was to promote the upcoming
Mardi Gras in Sydney, Australia to the Gay and Lesbian community.
Setup/Take Down Labor: No The talent was to create awareness of the event and encourage
Professional Driver: No them to attend via the Air New Zealand Pink Flight.
Page 8 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Auto Tour
Event Date/s: Various 2003 – 2004
Primary Profile: Promotional Models
Event Location/s: Major Cities Across The U.S.
Event Objective: To promote features and benefits
of various Mazda vehicles.
# Talent Staffed Per Day: 10+
Promotional Models: Yes
Event Title: Mazda Zoom Zoom Live
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: Yes Event Description: Participants were able to drive Mazda vehicles on an obstacle
course. Talent was to setup the obstacle course in a large parking
Setup/Take Down Labor: Yes lot, then assist attendees to test drive the cars on the course. Talent
Professional Driver: Yes also helped with watching children and catering.
Page 9 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Parking Lot Event
Event Date/s: Various 2004 – 2005
Primary Profile: Brand Ambassadors with an
interest in outdoor gear.
Event Location/s: Wal-Mart parking lots across the
Western U.S.
Event Objective: To promote awareness and show
features/benefits of various
Coleman products.
# Talent Staffed Per Day: 5
Promotional Models: No
Event Title: Coleman Tent Tour
Brand Ambassadors: Yes
Samplers: No
Tour/Event Manager: No Event Description: At the Coleman Tent Tour Front Row hired various Brand
Ambassador talent with an interest in outdoor activities to promote
Setup/Take Down Labor: Yes and show features/benefits of the Coleman brand of outdoor
Professional Driver: No products to consumers. The events were held in Wal-Mart parking
lots across the Western U.S.
Page 10 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Promotional Event
Event Date/s: Summer 2006 - 2007
Primary Profile: Promotional Models
Event Location/s: Padre Island
Event Objective: To offer tours to participants of the
inside of Greyhound busses while
pointing out features and handing
out coupons.
# Talent Staffed Per Day: 8
Promotional Models: Yes
Event Title: Greyhound Bus Promotion
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No
Event Description: The talent would invite interested attendees inside of new
Greyhound busses to show features and benefits of riding
Setup/Take Down Labor: No Greyhound. They would also show various routes, services and
Professional Driver: No discuss rates while offering incentive coupons for travel.
Page 11 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Live Branding Event
Event Date/s: Feb. 2008
Primary Profile: Brand Ambassadors
Event Location/s: Quebec
Event Objective: To create brand awareness of
Oreo at a Quebec Winter Festival
# Talent Staffed Per Day: 10
Promotional Models: No
Event Title: La course Oreo
Brand Ambassadors: Yes
Samplers: No
Tour/Event Manager: Yes Event Description: A team was recruited to hand out samples of Oreos at a Winter
Festival in Quebec. Front Row also hired the Event Manager whom
Setup/Take Down Labor: No had to pick up a truck in Montreal, then go to a warehouse to pick up
Professional Driver: Yes samples for the event in Quebec two weekends in a row.
Page 12 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: National Mobile Tour
Event Date/s: Various 2005 - 2008
Primary Profile: Samplers
Event Location/s: Nationally at fairs and festivals.
Event Objective: To create brand awareness of
Spam by cooking & sampling at
each event.
# Talent Staffed Per Day: 10 - 20
Promotional Models: No
Event Title: SPAM National Mobile Tour
Brand Ambassadors: No
Samplers: Yes
Tour/Event Manager: No Event Description: Front Row staffed the SPAM Mobile Tour for several years in many
areas across the country. The talent would assist in setup/tear down
Setup/Take Down Labor: Yes as well as cooking and sampling product to consumers at various
Professional Driver: No fairs and festivals across the U.S.
Page 13 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Street Teams & Kiosks
Event Date/s: Jan. – Dec. 2006 – 2007
Primary Profile: Brand Ambassadors
Event Location/s: Upstate NY, Pittsburgh, Seattle
Event Objective: To introduce new products and
coverage areas for Verizon FIOS
# Talent Staffed Per Day: 20
Promotional Models: No
Event Title: Verizon FIOS
Brand Ambassadors: Yes
Samplers: No
Tour/Event Manager: Yes Event Description: Front Row staffed Brand Ambassadors to help promote awareness
of Verizon FIOS, a high speed, fiber-optic broadband internet
Setup/Take Down Labor: Yes service. Street Teams would go into pizza parlors, coffee shops, ice
Professional Driver: No cream shops, etc and purchase free food/drinks for customers and
then tell them about FIOS benefits and new regions of coverage. In
some cities talent were hired to promote Verizon at Mall Kiosks.
Page 14 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Mobile Tour
Event Date/s: June – Nov. 2007
Primary Profile: Promotional Models
Event Location/s: Home Depot Nationally
Event Objective: To learn levels of customer
satisfaction and increase Home
Depot Credit Card applications.
# Talent Staffed Per Day: 6
Promotional Models: Yes
Event Title: Home Depot Customer Appreciation
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No Event Description: Front Row staffed Promotional Model talent to help give away gifts to
Home Depot Credit Card members, enquire of satisfaction and give
Setup/Take Down Labor: Yes applications to non-members. Customers had a chance to get photo
Professional Driver: No ops. with the Home Depot NASCAR race car.
Page 15 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Street Teams & Block Party
Event Date/s: March – June 2008
Primary Profile: Brand Ambassadors
Event Location/s: Pittsburg, Minneapolis, Milwaukee
Event Objective: Primarily to hand out boxed
samples of products.
# Talent Staffed Per Day: 10
Promotional Models: No
Event Title: Honey Bunches of Oats Tour
Brand Ambassadors: Yes
Samplers: No
Tour/Event Manager: No Event Description: Honey Bunches of Oats had differing aspects to the tour. In most
cases we hired talent to perform as Street Teams which included
Setup/Take Down Labor: No drivers on Segways handing out product samples. The photo
Professional Driver: Yes represents one event that had a block party that one consumer won
in a competition.
Costume Character w/Handler: Yes
Page 16 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Live Branding Event
Event Date/s: July 2008
Primary Profile: Brand Ambassadors – Samplers
Event Location/s: Indianpolis
Event Objective: To let consumers try samples of
new South Beach Diet prepared
meals.
# Talent Staffed Per Day: 4
Promotional Models: No
Event Title: South Beach Diet Mall Event
Brand Ambassadors: Yes
Samplers: Yes
Tour/Event Manager: Yes Event Description: Front Row recruited a team to setup the event area and pick up a
New Line truck of South Beach Diet foods. The
Setup/Take Down Labor: Yes Ambassadors/Samplers were to heat up the food, dressed as chefs
Professional Driver: Yes and sample it out to people that passed by in the mall.
Costume Character w/Handler: No
Page 17 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Live Branding Event
Event Date/s: June – Sept. 2008
Primary Profile: Promotional Models
Event Location/s: State Fairs in San Diego, CA and
Columbus, OH.
Event Objective: To increase brand awareness of
the Capri product line by involving
consumers in activities and letting
them try samples of products.
# Talent Staffed Per Day: 15
Promotional Models: Yes
Event Title: Capri Sun Extreme Tour
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No
Event Description: Front Row staffed talent to setup and run video game events as well
as promotional models to hand out product samples. We also
Setup/Take Down Labor: Yes recruited skateboarders and other sports enthusiasts to perform
Professional Driver: Yes stunts and shows to draw consumer attention.
Costume Character w/Handler: No
Page 18 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Costume Character Event
Event Date/s: Trade Shows 2006 – 2007
Primary Profile: Costume Character and Model
Talent Handler.
Event Location/s: Various trade shows nationally.
Event Objective: To draw consumer attention to the
Dice booths.
# Talent Staffed Per Day: 2
Promotional Models: Yes
Event Title: Dice Costume Character For Trade Shows
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: Yes Event Description: Front Row staffed various trade shows across the country finding
model talent to act as the Dice Character’s handler as well as acting
Setup/Take Down Labor: No talent willing to wear the costume and interact with consumers. The
Professional Driver: No event was intended to draw attention to the Dice TM booth areas.
Costume Character w/Handler: Yes
Page 19 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Mobile Tour
Event Date/s: NASCAR circuit dates
Primary Profile: Promotional Talent
Event Location/s: Various NASCAR circuit locations
such as Sonoma, CA.
Event Objective: To play games, & have attendees
fill out surveys.
# Talent Staffed Per Day: Up to 25
Promotional Models: Yes
Event Title: Go Army NASCAR Events
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No Event Description: Front Row assembled Promotional Talent teams to help with the Go
Army booth, greeting people, handing out information, supervising
Setup/Take Down Labor: No games, giving out dog tags and obtaining surveys. The event is
Professional Driver: No intended to generate interest in the armed forces.
Costume Character w/Handler: No
Page 20 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Costume Character
Event Date/s: May – June 2006
Primary Profile: Outgoing Costume Actor . Handler,
& Samplers
Event Location/s: Upstate New York
Event Objective: Create brand awareness and hand
out product samples.
# Talent Staffed Per Day: Up to 14
Promotional Models: No
Event Title: New Planters Product Launch
Brand Ambassadors: Yes
Samplers: Yes
Tour/Event Manager: No Event Description: Costume Characters, handlers and product samplers were hired by
Front Row to distribute new Planter’s product samples at various
Setup/Take Down Labor: No community events in upstate NY locations. Attendees also got to
Professional Driver: No have photo op. events with the Planter’s Peanut Man.
Costume Character w/Handler: Yes
Page 21 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: DVD Release – Costume Char.
Event Date/s: August 2007
Primary Profile: Outgoing Costume Actor . Handler,
& Model Talent.
Event Location/s: Venice Beach, CA
Event Objective: Publicity event meant to get the
attention of news reports.
# Talent Staffed Per Day: 19
Promotional Models: Yes
Event Title: Blades of Glory Publicity Stunt
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No Event Description: Front Row recruited a team to dress up as characters from the
movie Blades of Glory and had them interact with beach goers at
Setup/Take Down Labor: No Venice Beach. The goal was ultimately to get the event captured on
Professional Driver: No B roll to be beamed to satellite and picked up by various national
news companies.
Costume Character w/Handler: Yes
Page 22 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Live Branding Event
Event Date/s: Sept. 2008
Primary Profile: Outgoing Brand Ambassadors
Event Location/s: New York, Atlanta, Denver, San
Diego
Event Objective: To create public awareness of
Media Flo’s services for mobile
products.
# Talent Staffed Per Day: 14
Promotional Models: No
Event Title: Media FLO ESPN Zone Event
Brand Ambassadors: Yes
Samplers: No
Tour/Event Manager: No Event Description: Front Row staffed Brand Ambassadors to promote new Media FLO
services that allow consumers to download TV channels to various
Setup/Take Down Labor: No mobile devices.
Professional Driver: No
Costume Character w/Handler: No
Page 23 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Live Branding Event
Event Date/s: Various 2004 – 2008
Primary Profile: Outgoing Brand Ambassadors
Event Location/s: Followed the NASCAR circuit
Event Objective: To inform attendees of new cell
phone plans, rates and coverage.
# Talent Staffed Per Day: 50
Promotional Models: No
Event Title: NEXTEL At NASCAR
Brand Ambassadors: Yes
Samplers: No
Tour/Event Manager: No Event Description: Brand Ambassadors were hired for various NASCAR races to help
inform attendess of new cell phone plans, rates and coverage by
Setup/Take Down Labor: No NEXTEL. They would also help with hosting NASCAR games such
Professional Driver: No as Pitt Crew and race car simulators, or handing out premiums.
Costume Character w/Handler: No
Page 24 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: DVD Release
Event Date/s: August 2005
Primary Profile: Promotional Models
Event Location/s: Puerto Rico
Event Objective: To promote awareness of the 25th
anniversary DVD release of
Scarface.
# Talent Staffed Per Day: 32
Promotional Models: Yes
Event Title: Scarface DVD Release
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No Event Description: Front Row staffed a large group of Promotional Models to do a
publicity stunt for the 25th anniversary DVD release of the movie
Setup/Take Down Labor: No Scarface. The event drew attention of both national and international
Professional Driver: No press.
Costume Character w/Handler: No
Page 25 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Street Team
Event Date/s: September 2005
Primary Profile: Outgoing Promotional Talent
Event Location/s: New York, Los Angeles, Boston
Event Objective: To promote a TV show about
Broadway.
# Talent Staffed Per Day: 10
Promotional Models: Yes
Event Title: Broadway History Show Promotion
Brand Ambassadors: No
Samplers: No
Tour/Event Manager: No Event Description: Front Row staffed Promotional Models willing to dress up and
engage the public as a street team to promote a TV show about the
Setup/Take Down Labor: No history of Broadway.
Professional Driver: No
Costume Character w/Handler: No
Page 26 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Event Type: Branding / Sampling Event
Event Date/s: May – August, 2007
Primary Profile: Experienced Promotional Talent
and Samplers
Event Location/s: San Francisco, Los Angeles, New
York
Event Objective: To allow attendees to sample
Cote d Or chocolate.
# Talent Staffed Per Day: 5
Promotional Models: Yes
Event Title: Cote d Or
Brand Ambassadors: No
Samplers: Yes
Tour/Event Manager: No Event Description: Front Row staffed talent to do promotions at various high end, high
profile artist and designer events. The talent would setup the event
Setup/Take Down Labor: Yes area and then gave out chocolate samples to gain brand awareness.
Professional Driver: Yes In San Francisco the events were held at whine festivals.
Costume Character w/Handler: No
Page 27 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com

• Introduction
• What We Do
• Services We Provide
• About Our Talent
• About Us
• Work Process
• Specialty Event Examples
7 8 9 10 11 12 13 14 15 16 17
18 19 20 21 22 23 24 25 26 27
• Mass Retail Staffing Examples
Mass Staffing Retail Events
For over seven years Front Row has been
heavily involved with Mass Retail Staffing.
These events are typically held in large retail
chains such as Wal-Mart. Throughout the year
Front Row staffs Brand Ambassadors,
Samplers & Demonstrators by the hundreds to
execute these types of live promotional events
all over the country.
Healthy
Hasbro All You
Kitchen
2007 2006 - 2009
2008
Cadbury Illy Coty Rimmel
2007 2007 - 2008 2007 - 2008
Axe Men’s
Barbie Pre-Prom
Body Spray
2008 2007
2004 - 2009
Page 28 Front Row Event & Production Management | Copyright 2009 ©
1414 Cambridge, Idaho Falls, ID 83401 | Phone Main: +1.208.552.6220 Ext:113 | Fax: +1.877.479 .0431 | Email: greattalent@frepm.com | Web:: www.frepm.com