How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume
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  • 1. How LinkedIn, Facebook + Twitter are Replacing a Traditional Resume Presented by Regina Angeles, Talent2050 9.12.09
  • 2. Agenda
    • How recruiters and HR specialists are using LinkedIn, Facebook and Twitter to identify potential candidates.
    • Hierarchy of Online Activities
    • Maximizing Your Online Profile
    • Creating a Professional Brand
  • 3. About Talent2050
    • Talent2050 is a human capital solutions firm that helps companies attract and recruit a multicultural workforce.
      • Industry expertise: digital and mobile media (consumer & B2B), professional services and financial services industries.
      • Functional expertise: business development, communications, diversity, finance, general management, human resources, interactive marketing, multicultural marketing or sales, and operations.
    • 2050 marks the year…
      • that minorities become the majority in the U.S.
      • Working populations shortages will occur in Europe, China, Japan, Korea
  • 4. Talent2050 Community Career Community Professional Network Job Postings Networking Events & Workshops Career/Job Search Blog & Information
  • 5. Job Market Stats
    • “… Employment continued to decline in August (-216,000),and the unemployment rate rose to 9.7 percent…
    • In July, there were 12.1 million more unemployed workers than job openings, or 6.0 job seekers per available job —up from 5.9 in June.”
  • 6. Job Search Success Requires
    • Effective online and offline strategy
    • Unique marketing/positioning statement
    • Looking for employers instead of jobs
    • Concise, keyword-driven descriptions of your work and experiences
    • “ Searchability”
  • 7. How Recruiters Use Social Networks Before the web and social networks… After…
  • 8. Identifying Candidates
    • Benefits to recruiters/HR/hiring managers:
    • Closed networks  Open networks
    • Companies  Communities
    • Titles  Skills
    • Validation from peers and networks
    • Deeper visibility into companies
  • 9. Explosion of Job Search Channels
    • Before Social Networks…
    • Paper Resume
    • Personal Network
    • Recruiters
    • Online Job Boards (Monster, Career Builder)
    • Professional Associations
    • Now…
    • Niche Job Sites (IvyExec, Doostang)
    • Paid Job Sites (TheLadders)
    • Job Search Enginges (Indeed, SimplyHired)
    • Niche Professional Networking Groups (MENG, Talent2050)
    • Blogs
    • Social Networks (LinkedIn, Facebook, Myspace, Twitter)
  • 10. Hierarchy of Online Activities
    • Write a Blog to Showcase Your Subject Matter Expertise
      • Show your point of view, communication skills, presentation style
    • Building + Maintaining Personal Website
      • An online home for your resume, bio, speaking engagements, video of you on panels etc
    • Creating + Maintaining Social Networking Profiles
    • Creating Online Profiles in Professional or Alumni Networks
    • Responding to Online Job Postings
    • Setting up a Google alert on your name
  • 11. Maximizing Online Profiles
    • Keywords, keywords, keywords
    • Optimize your profile for a search engine (SEO)
    • Concise & consistent positioning of your skills and experiences
    • Tie together your online profiles to improve your “searchability.” Create a network of sites about you.
  • 12. LinkedIn 101
    • Free vs paid subscriptions
    • Number of contacts will determine
      • Your “searchability”
      • The number of people included in your searches
    • Put keywords in your profile
    • Get recommendations
    • Include links to your other online profiles
    • Include your name in the URL to your public profile http://www.linkedin.com/in/reginaangeles
    • Reference search function
  • 13. Facebook 101
    • Before you start, decide if this is a personal or professional page - how much do you want to share?
    • Customize privacy settings
    • Customize your FB URL http://www.facebook.com/talent2050
  • 14. Twitter 101
    • Add this profile once your LinkedIn and FB profiles are established
    • Most effective use: Share links to articles, information, etc that enhances your position as a thought leader
  • 15. THANK YOU
    • If you have additional questions my contact info:
    • Regina Angeles
    • Regina@talent2050.net
    • 917 371 6321
    • To join the Talent2050 network go to http://Talent2050.ning.com