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How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume
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How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume






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    How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume Presentation Transcript

    • How LinkedIn, Facebook + Twitter are Replacing a Traditional Resume Presented by Regina Angeles, Talent2050 9.12.09
    • Agenda
      • How recruiters and HR specialists are using LinkedIn, Facebook and Twitter to identify potential candidates.
      • Hierarchy of Online Activities
      • Maximizing Your Online Profile
      • Creating a Professional Brand
    • About Talent2050
      • Talent2050 is a human capital solutions firm that helps companies attract and recruit a multicultural workforce.
        • Industry expertise: digital and mobile media (consumer & B2B), professional services and financial services industries.
        • Functional expertise: business development, communications, diversity, finance, general management, human resources, interactive marketing, multicultural marketing or sales, and operations.
      • 2050 marks the year…
        • that minorities become the majority in the U.S.
        • Working populations shortages will occur in Europe, China, Japan, Korea
    • Talent2050 Community Career Community Professional Network Job Postings Networking Events & Workshops Career/Job Search Blog & Information
    • Job Market Stats
      • “… Employment continued to decline in August (-216,000),and the unemployment rate rose to 9.7 percent…
      • In July, there were 12.1 million more unemployed workers than job openings, or 6.0 job seekers per available job —up from 5.9 in June.”
    • Job Search Success Requires
      • Effective online and offline strategy
      • Unique marketing/positioning statement
      • Looking for employers instead of jobs
      • Concise, keyword-driven descriptions of your work and experiences
      • “ Searchability”
    • How Recruiters Use Social Networks Before the web and social networks… After…
    • Identifying Candidates
      • Benefits to recruiters/HR/hiring managers:
      • Closed networks  Open networks
      • Companies  Communities
      • Titles  Skills
      • Validation from peers and networks
      • Deeper visibility into companies
    • Explosion of Job Search Channels
      • Before Social Networks…
      • Paper Resume
      • Personal Network
      • Recruiters
      • Online Job Boards (Monster, Career Builder)
      • Professional Associations
      • Now…
      • Niche Job Sites (IvyExec, Doostang)
      • Paid Job Sites (TheLadders)
      • Job Search Enginges (Indeed, SimplyHired)
      • Niche Professional Networking Groups (MENG, Talent2050)
      • Blogs
      • Social Networks (LinkedIn, Facebook, Myspace, Twitter)
    • Hierarchy of Online Activities
      • Write a Blog to Showcase Your Subject Matter Expertise
        • Show your point of view, communication skills, presentation style
      • Building + Maintaining Personal Website
        • An online home for your resume, bio, speaking engagements, video of you on panels etc
      • Creating + Maintaining Social Networking Profiles
      • Creating Online Profiles in Professional or Alumni Networks
      • Responding to Online Job Postings
      • Setting up a Google alert on your name
    • Maximizing Online Profiles
      • Keywords, keywords, keywords
      • Optimize your profile for a search engine (SEO)
      • Concise & consistent positioning of your skills and experiences
      • Tie together your online profiles to improve your “searchability.” Create a network of sites about you.
    • LinkedIn 101
      • Free vs paid subscriptions
      • Number of contacts will determine
        • Your “searchability”
        • The number of people included in your searches
      • Put keywords in your profile
      • Get recommendations
      • Include links to your other online profiles
      • Include your name in the URL to your public profile http://www.linkedin.com/in/reginaangeles
      • Reference search function
    • Facebook 101
      • Before you start, decide if this is a personal or professional page - how much do you want to share?
      • Customize privacy settings
      • Customize your FB URL http://www.facebook.com/talent2050
    • Twitter 101
      • Add this profile once your LinkedIn and FB profiles are established
      • Most effective use: Share links to articles, information, etc that enhances your position as a thought leader
      • If you have additional questions my contact info:
      • Regina Angeles
      • Regina@talent2050.net
      • 917 371 6321
      • To join the Talent2050 network go to http://Talent2050.ning.com