Using Social Media to Enrich Your Job Search + Enhance Your Professional Reputation AWNY Regina Angeles 4.7.10
Agenda <ul><li>Employment Marketplace + Trends </li></ul><ul><li>Professional Development 2.0  </li></ul><ul><li>Know your...
Employment Marketplace + Trends <ul><li>As of March 2010, there were  5.5 job seekers per available job. </li></ul><ul><li...
March 2010 Industry Trends Report
Media and Newspaper Industry March 2010 Job Postings <ul><li>34,930 Job postings </li></ul><ul><li>Media and Newspaper job...
Explosion of Job Search Channels <ul><li>Before Social Networks… </li></ul><ul><li>Paper Resume </li></ul><ul><li>Personal...
Professional Development 2.0 <ul><li>Effective online and offline strategy </li></ul><ul><li>Unique marketing/positioning ...
Maximizing Online Profiles <ul><li>Keywords, keywords, keywords </li></ul><ul><li>Concise + consistent positioning of your...
Know Your Audience:  Recruiters <ul><li>80% of companies use or plan to use social networking sites to fill vacant positio...
How Recruiters Use Social Networks Before the web and social networks…
How Recruiters Use Social Networks After…
Identifying Candidates <ul><li>Benefits to recruiters/HR/hiring managers: </li></ul><ul><li>Closed networks    Open net...
Know Your Audience:Professional Peers <ul><li>This network will help you establish credibility in the industry </li></ul><...
Hierarchy of Online Activities <ul><li>Write a Blog to Showcase Your Subject Matter Expertise </li></ul><ul><ul><li>Show y...
Know Your Audience: Alumni Networks  <ul><li>Corporate + Academic </li></ul><ul><li>This network will jumpstart your netwo...
Social Media Toolkit:  LinkedIn <ul><li>Improve your ranking in search results by </li></ul><ul><ul><li>Increasing your nu...
Social Media Toolkit: Facebook <ul><li>Effective for entry-level roles and companies that engage in campus recruiting  </l...
Social Media Toolkit: Twitter <ul><li>Follow influencers in your industry  </li></ul><ul><li>Connect Twitter to your Linke...
Other Social Media Tools <ul><li>Tweetajob  http://tweetajob.com tj_nwk_nj_sales Nyc,NY | MarketSource | Account Sales Rep...
140 Character Twesume <ul><li>Winner @teresa808: 97 characters Robot friendly Web and print editor/writer attracts humans ...
Social Media Don’ts <ul><li>Confidentiality  </li></ul><ul><li>Be careful what you tweet </li></ul><ul><li>Be judicious ab...
6 Career-Killing Facebook Mistakes <ul><li>Inappropriate Pictures </li></ul><ul><li>Complaining About Your Current Job </l...
THANK YOU <ul><li>Have additional questions? </li></ul><ul><li>[email_address] </li></ul><ul><li>917 371 6321 </li></ul><u...
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AWNY Event - Social Media Tools for Your Career

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AWNY Event - Social Media Tools for Your Career

  1. 1. Using Social Media to Enrich Your Job Search + Enhance Your Professional Reputation AWNY Regina Angeles 4.7.10
  2. 2. Agenda <ul><li>Employment Marketplace + Trends </li></ul><ul><li>Professional Development 2.0 </li></ul><ul><li>Know your audience </li></ul><ul><ul><li>Recruiters/Hiring Managers </li></ul></ul><ul><ul><li>Professional Peers </li></ul></ul><ul><ul><li>Alumni networks - corporate + academic </li></ul></ul><ul><li>Social Media Toolkit </li></ul>
  3. 3. Employment Marketplace + Trends <ul><li>As of March 2010, there were 5.5 job seekers per available job. </li></ul><ul><li>Recruiting is moving back to a referral based system </li></ul><ul><li>There is increased access at every level of the organization. Effective targeting and a robust online profile will open doors faster than traditional recruiting channels. </li></ul>
  4. 4. March 2010 Industry Trends Report
  5. 5. Media and Newspaper Industry March 2010 Job Postings <ul><li>34,930 Job postings </li></ul><ul><li>Media and Newspaper job postings have increased 30% since March 2009. </li></ul><ul><li>Clicks on Media and Newspaper jobs have increased 47% since March 2009. </li></ul>
  6. 6. Explosion of Job Search Channels <ul><li>Before Social Networks… </li></ul><ul><li>Paper Resume </li></ul><ul><li>Personal Network </li></ul><ul><li>Recruiters </li></ul><ul><li>Online Job Boards (Monster, Career Builder) </li></ul><ul><li>Professional Associations </li></ul><ul><li>Now… </li></ul><ul><li>Social Recruiting Site (Jobvite) </li></ul><ul><li>Social Networks (LinkedIn, Facebook, Twitter, Tweetajob) </li></ul><ul><li>Niche Job Sites (IvyExec, Doostang) </li></ul><ul><li>Paid Job Sites (TheLadders) </li></ul><ul><li>Job Search Enginges (Indeed, SimplyHired) </li></ul><ul><li>Niche Professional Communities (MENG, Talent2050, AdMonsters) </li></ul>
  7. 7. Professional Development 2.0 <ul><li>Effective online and offline strategy </li></ul><ul><li>Unique marketing/positioning statement </li></ul><ul><li>Looking for employers instead of jobs </li></ul><ul><li>Optimize your online profiles, be searchable </li></ul><ul><li>Contacts + Followers + Friends = Audience (Professional Referral Network) </li></ul>
  8. 8. Maximizing Online Profiles <ul><li>Keywords, keywords, keywords </li></ul><ul><li>Concise + consistent positioning of your skills and experiences </li></ul><ul><li>Tie together your online profiles to improve your search engine rankings </li></ul><ul><li>Create a network of sites about you </li></ul>
  9. 9. Know Your Audience: Recruiters <ul><li>80% of companies use or plan to use social networking sites to fill vacant positions </li></ul><ul><li>95% of companies are using LinkedIn </li></ul><ul><ul><li>59% use Facebook </li></ul></ul><ul><ul><li>42% use Twitter </li></ul></ul><ul><li>35% of recruiters eliminate candidates based on what they find on social networking profiles </li></ul>
  10. 10. How Recruiters Use Social Networks Before the web and social networks…
  11. 11. How Recruiters Use Social Networks After…
  12. 12. Identifying Candidates <ul><li>Benefits to recruiters/HR/hiring managers: </li></ul><ul><li>Closed networks  Open networks </li></ul><ul><li>Companies  Communities </li></ul><ul><li>Titles  Skills </li></ul><ul><li>Validation from peers and networks </li></ul><ul><li>Deeper visibility into companies </li></ul><ul><li>150 = number of contacts required for referral network to kick-in </li></ul>
  13. 13. Know Your Audience:Professional Peers <ul><li>This network will help you establish credibility in the industry </li></ul><ul><li>Actively build relationships outside your company and across your industry </li></ul><ul><li>Currency for this network is information and market intelligence </li></ul>
  14. 14. Hierarchy of Online Activities <ul><li>Write a Blog to Showcase Your Subject Matter Expertise </li></ul><ul><ul><li>Show your point of view, communication skills, presentation style </li></ul></ul><ul><li>Building + Maintaining Personal Website </li></ul><ul><ul><li>An online home for your resume, bio, speaking engagements, video of you on panels etc </li></ul></ul><ul><li>Creating + Maintaining Social Networking Profiles </li></ul><ul><li>Creating Online Profiles in Professional or Alumni Networks </li></ul><ul><li>Responding to Online Job Postings </li></ul><ul><li>Setting up a Google alert on your name </li></ul>
  15. 15. Know Your Audience: Alumni Networks <ul><li>Corporate + Academic </li></ul><ul><li>This network will jumpstart your network connections across all social sites </li></ul><ul><li>Effective for recommendations </li></ul><ul><li>Reciprocate and write recommendations for your contacts </li></ul>
  16. 16. Social Media Toolkit: LinkedIn <ul><li>Improve your ranking in search results by </li></ul><ul><ul><li>Increasing your number of contacts </li></ul></ul><ul><ul><li>Getting recommendations </li></ul></ul><ul><ul><li>Joining groups </li></ul></ul><ul><ul><li>Personalizing your profile URL </li></ul></ul><ul><ul><ul><li>http://www.linkedin.com/in/reginaangeles </li></ul></ul></ul><ul><li>Alumni connections are key to building this network </li></ul><ul><li>Status updates link to FB and Twitter </li></ul><ul><li>Tips + Tricks http://bit.ly/cGG1mR </li></ul><ul><li>How LinkedIn will Fire Up Your Career http://bit.ly/bQiwMA </li></ul>
  17. 17. Social Media Toolkit: Facebook <ul><li>Effective for entry-level roles and companies that engage in campus recruiting </li></ul><ul><li>Before you start, decide if this is a personal or professional page - how much do you want to share? </li></ul><ul><li>Customize privacy settings </li></ul><ul><li>Customize your FB URL http://www.facebook.com/talent2050 </li></ul>
  18. 18. Social Media Toolkit: Twitter <ul><li>Follow influencers in your industry </li></ul><ul><li>Connect Twitter to your LinkedIn and FB profiles </li></ul><ul><li>Most effective use: </li></ul><ul><ul><li>Share links to articles, information, etc that enhances your position as a thought leader </li></ul></ul><ul><ul><li>Ask questions, gather market intelligence </li></ul></ul><ul><ul><li>Drive attendance to events </li></ul></ul>
  19. 19. Other Social Media Tools <ul><li>Tweetajob http://tweetajob.com tj_nwk_nj_sales Nyc,NY | MarketSource | Account Sales Representative St10 - Bilingual | #tweetajob | http://bit.ly/9e3CiQ | #jobs </li></ul><ul><li>Jobvite social recruiting tool http://www.jobvite.com </li></ul><ul><li>Social media aggregators </li></ul><ul><ul><li>Hootsuite http://hootsuite.com </li></ul></ul><ul><ul><li>Tweetdeck http://www.tweetdeck.com </li></ul></ul><ul><li>URL Shorteners </li></ul><ul><ul><li>Tiny URL http://tinyurl.com </li></ul></ul><ul><ul><li>Bit.ly http://bit.ly/ </li></ul></ul><ul><li>Twesume </li></ul>
  20. 20. 140 Character Twesume <ul><li>Winner @teresa808: 97 characters Robot friendly Web and print editor/writer attracts humans and spiders. Get noticed. DM me today . </li></ul><ul><li>2nd place @PaulMacchia: 104 characters PR Pro who can grab a reporter’s ear. Listen up, Vincent Van Gogh & Mike Tyson, my style works better. </li></ul><ul><li>3rd place @fernglazer: 114 characters 1 part passion for & knowledge of food+1 part experienced journo with rest ind connections. Yields: foodie 4 hire. </li></ul>
  21. 21. Social Media Don’ts <ul><li>Confidentiality </li></ul><ul><li>Be careful what you tweet </li></ul><ul><li>Be judicious about your status updates </li></ul><ul><li>Companies monitor their brand names too </li></ul>
  22. 22. 6 Career-Killing Facebook Mistakes <ul><li>Inappropriate Pictures </li></ul><ul><li>Complaining About Your Current Job </li></ul><ul><li>Posting Conflicting Information to Your Resume </li></ul><ul><li>Statuses You Wouldn't Want Your Boss to See </li></ul><ul><li>Not Understanding Your Security Settings </li></ul><ul><li>Losing By Association </li></ul><ul><li>Read complete article:http://bit.ly/cFHXpn </li></ul><ul><li>Originally posted on SFGATE.com, April 6, 2010 </li></ul>
  23. 23. THANK YOU <ul><li>Have additional questions? </li></ul><ul><li>[email_address] </li></ul><ul><li>917 371 6321 </li></ul><ul><li>@Talent2050 </li></ul><ul><li>Blog: http://Talent2050.ning.com </li></ul><ul><li>http://www.facebook.com/talent2050 </li></ul><ul><li>http://www.linkedin.com/in/reginaangeles </li></ul><ul><li>www.talent2050.net </li></ul>

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