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How I work to sell homes in Atlanta and a little about me and my credentials.

How I work to sell homes in Atlanta and a little about me and my credentials.

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Listing Presentation Listing Presentation Document Transcript

  • Date 2/21/2010 To: Michelle and Michael From: Marc Takacs Re: Your guide to selling your home Michelle and Michael, I am different from most real estate professionals. I have built my business on results, and I am confident I can deliver for you. I have the experience and know-how to put a sold sign on your property. I know you're thinking about selling your home, and I want to be the real estate professional to help you. I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood. Most agents simply list homes. I market them. From listing to closing, I am committed to navigating the entire sale process for you, using my expertise to sell your home smoothly, for top price. I will actively target the types of buyers most likely to want your home. I will advise you about the home repairs and improvements that will maximize your asking price. And I will advertise your home 24 hours a day, 7 days a week. This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, my 14-step marketing plan and return on investment statistics for home remodeling projects. After you've had the chance to review this information, please contact me. I'd like to prepare an in-depth analysis of your unique home, compare it to other homes in the market, and recommend a personalized marketing program and pricing strategy for you. I appreciate the opportunity to earn your business. Sincerely, Marc Takacs Keller Williams Realty Atlanta Midtown 1420 Peachtree Street #100, Atlanta, GA 30309 P 404-538-6849 F 404-604-3285 E marc@mdteam.net
  • Marc Takacs | 404-538-6849 marc@mdteam.net prepared for: compliments of: Michelle and Michael Marc Takacs Keller Williams Realty Atlanta Midtown 1420 Peachtree St. 100, Atlanta, GA 30309 {AGENT PHOTO}
  • Michelle and Michael
    • selling your home
      • It’s all about you
      • The home selling process
      • Frequently asked questions
      • What I do for you
      • 14-step marketing plan
      • Maximizing your home’s value
      • Why Keller Williams Realty
      • About me
      • What my clients say
    Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • it’s all about you
    • My real estate business has been built around one guiding principle: It's all about you.
    • Your needs
    • Your dreams
    • Your concerns
    • Your questions
    • Your finances
    • Your time
    • Your life
    • My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals.
    • Good service speaks for itself.
    • I look forward to the opportunity to earn your business too.
    Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • the home selling process
    • There are a lot of details to be handled when selling a home. It is my job to streamline the home
    • sale process for you, ensuring everything is completed as quickly and efficiently as possible.
    • This overview was designed to help you understand the various steps along the way.
    • Preparing for Sale
    • Conduct comparative market analysis to establish a fair market value of your home
    • Prepare and complete the listing agreement
    • Recommend improvements to maximize your home's value
    • Place a lock box on your property, if needed
    • Marketing your Home
    • Enter listing information into the MLS
    • Place a For Sale sign on your property
    • Notify top local agents of this new listing
    • Schedule your home for office tour
    • Schedule your home for MLS tour
    • Distribute Just Listed flyers to your neighborhood
    • Post your home information on the Internet
    • Schedule and hold open houses
    • Notify all potential buyers with details of listing
    • Arrange showings for other agents
    • Communicating with You
    • Contact you regularly with feedback
    • Prepare and deliver regular progress reports to you
    • Discuss all marketing activities with you
    • Coordinating the Sale
    • Pre-qualify potential buyers
    • Present and discuss all offers with you
    • Negotiate your transaction with the other agent
    • Prepare and finalize the closing
    Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • the home selling process Other Ways I Can Help Arrange for an agent to assist you in your relocation Recommend a moving company Provide you with a helpful moving checklist Recommend preferred companies for related services I will work hard to make the sale of your home as smooth and stress-free as possible! continued … Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • frequently asked questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly. Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • what I do for you All real estate agents will claim they can sell your house... I promise to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires experience, time and resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science. Time Selling a home involves hours of open houses, phone calls and paperwork that you shouldn't have to worry about. I will take care of it all for you. Resources Yard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week. Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold worry-free and profitably. I would love the opportunity to earn your business. Michelle and Michael 82% of home sales are the result of agent connections Source: National Association of REALTORS® Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • my 14-step marketing plan My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors. I will: 1. Price your home strategically to be competitive with the current market and current price trends. 2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. 3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects. 4. Use a special website that focuses on your home and makes it easy for potential buyers to focus on only that home. 5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. 6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions. 7. Create a web commercial of your home and place it on multiple websites to attract local and out-of- town buyers. 8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention. 9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood. 10. Include your home in our company/MLS tour to allow other agents to see your home first hand. Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • my 14-step marketing plan 11. Advertise your home in my neighborhood newsletter and direct mail campaigns. 12. Create an Open House schedule to promote your home to prospective buyers. 13. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area. 14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home. Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com continued …
  • maximizing your home’s value One of the benefits I offer my clients is advice on which remodeling projects bring the greatest added value at resale. While my years of experience have taught me which improvements are valued most in this local area, I weigh that against regional and national averages to draw the most accurate, statistically-sound recommendations. Michelle and Michael Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which property values are changing in surrounding neighborhoods. Ultimately, a remodel can increase your equity when you sell. My goal is to net you the most money possible. I will help you decide which specific projects will maximize your home's sale price. For our region, here's the average return on investment for some common projects: Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com Bathroom remodel South 71.9% Deck addition South 79.8% Window replacement South 78.4% Attic bedroom South 90.0% Family room addition South 68.7% Roofing replacement South 71.8% Master suite addition South 68.4% Major kitchen remodel South 74.6% Basement remodel South 84.4% Sunroom addition South 55.3% Source: 2009 Cost Vs. Value Report
  • why Keller Williams Realty
    • There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:
      • Knowledge
      • Powerful curriculum through Keller Williams University keeps us ahead of trends, tools
      • and advancements in the real estate industry.
      • Speed
      • Leading-edge technology solutions accelerate our efficiency and productivity.
      • Teamwork
      • Contrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better.
      • Reliability
      • Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the
      • importance of having the integrity to do the right thing and always putting the customers needs first.
      • Success
      • Keller Williams Realty is the fastest growing real estate company in North America.
    • When you offer a superior level of service, the word spreads fast.
    • As part of the Keller Williams Realty team, I look forward to providing you with a phenomenal
    • real estate experience!
    Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • about me How am I different from other real estate agents? I care about the communities and people I serve and see our homes as a part of the larger aspect of community. To that end I have or am currently serving on the local volunteer newspaper board, community and business associations and I donate $100 to Paws Atlanta in the name of my client for each transaction. I believe I’m different because my actions are stronger than my words. Experience Realtor since 2004 with over 100 Intown homes sold. Technology Heavily vested in web marketing so quality pictures are key. I still believe in traditional methods like networking and open houses, though. I try to take a well rounded approach. Expertise I love the historic and personal aspects of our Intown neighborhoods. They each have their own distinct personality and qualities that really appeal to me. I also have an interest in the unique architecture and an appreciation of our Atlanta homes. Communication Regular feedback and market information is critical to getting your home sold and accomplishing your goals. I strongly believe in gathering and using the feedback the buyer and Realtor community provides us. I’m always an email, phone call or text away. Clients for Life My business is 80% repeat and referral based. Professional Awards/Recognition Keller Williams Agent Leadership Council Member, 2009 #7 Overall, Keller Williams Midtown Office, 2009 Certified Senior Advisor (CSA) Atlanta Board of Realtors GA Association of Realtors National Association of Realtors ABR (Accredited Buyer's Representation) Certification. Personal East Atlanta Business Association, 2008 and 2009 President Porch Press Board Member NPU-W Citizen Representative East Atlanta Community Association Member My Commitment to You I live here, I don’t disappear Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com
  • what my clients say Michelle and Michael Marc Takacs • 404-538-6849 marc@mdteam.net • www.marctakacs.com Just wanted to send a quick note to thank you for what Susan and I previously thought was impossible – you sold our condo. After 4 years on the market and multiple realtors, we hadn’t had a single offer, but you put together a great marketing plan and made us both feel completely at ease. Each week we received a progress update via e-mail, and were also in regular contact by telephone. Within 2 short months, not only did we have one offer, but got a second as well! In addition, Marc took the time to help me with some minor repairs prior to closing. Prior to meeting Marc and David, we lost confidence in the Atlanta realtor community. However, we couldn’t be more pleased with your marketing efforts and personal communication with us starting a day one. I’ll be recommending you to all my friends and co-workers and look forward to working with you in the future should we plan to sell again. Sincerely, John & Susan We were worried about trying to sell a house from out of state, but Marc made the process unbelievably easy. Each week they have sent a progress update via e-mail, and they have also been in regular contact by telephone. They have made themselves available to us at our convenience, both on the phone and in person when we’ve visited Atlanta. In addition, they have made time to meet various service and repair people at the house since we couldn’t be there. Overall, we have been very pleased with their marketing efforts and their communication with us. Best of all, we had a signed contract within 45 days of listing the house. Sincerely, Bonnie and Polly