How to Become a Take Shape for Life Health Coach

Health Coaches Creating Health

John A. Lutz, MPH, Health Coach

Lutz Healthcare Consultants, LLC

Mark Nelson MD, FACC, MPH

Capital Cardiology Associates

Director: Take Shape for Life Program

The Health Coach Business Overview

Creating Health for Your Patients and Income for Your Practice

John Lutz, FACHE, FACMPE, MPH

Lutz HealthCare Consultants LLC

Take Shape for Life Health Coach

Former multi-specialty group CEO

Consultant to Medaxiom

Consultant to NYSAFP

Mr. John Lutz

Who is Take Shape for Life?

Mark Nelson MD, FACC, MPH.

Board Certified Cardiologist

Capital Cardiology Associates

Director: Wellness Center

Program Director: Take Shape

For Life Program

Global Director: Take Shape for Life

Dr. Mark Nelson

Beyond Cliff Dwelling:

Beyond fixing and reacting to disease.

New Health Professional:

Prevention

Healing

Creating Health

The Challenge

CURRENT HEALTH PATH Reactive TNT Copyright Optimal Health Non-Sick Sick Time Birth 50 years Medical Focus

HEALTH CARE EXPENDITURE TNT Copyright Optimal Health Non-Sick Sick 50% 45% 5% % Population: 3% 47% 50% % Dollars Spent:

A New Health Path Dr. Wayne Andersen©

A Crisis in America Today

2/3rds of adult Americans are overweight

By 2030 over 86% will be obese or overweight

Overweight is becoming the #1 preventable disease

Human and financial costs are enormous

This challenge has spawned a $57 billion dollar industry

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1998 Obesity Trends* Among U.S. Adults BRFSS, 1990, 1998, 2006 (*BMI  30, or about 30 lbs. overweight for 5’4” person) 2006 1990 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

as they are

Source: Mokdad et al., Diabetes Care 2000;23:1278-83; J Am Med Assoc 2001;286:10 . Diabetes Trends* Among Adults in the U.S., (Includes Gestational Diabetes) BRFSS, 1990,1995 and 2001 TNT Copyright 1990 1995 2001

Health Consequences of Obesity

Cardiovascular Disease: Coronary Artery Disease, Stroke, Hypertension,

Heart Failure, Peripheral vascular disease, atrial fibrillation/flutter, myocardial steatosis.

Metabolic Disease: The Metabolic Syndrome, Type 2 Diabetes Mellitus, Hyperlipidemia, Gout.

Cancer: Breast, uterus, cervix, colon, kidney, pancreatic, esophageal, prostate, leukemia, lymphoma, multiple myeloma.

Pulmonary Disease: Asthma, sleep apnea, pulmonary embolism.

Health Consequences of Obesity

Renal: Kidney disease, kidney stones.

Orthopedic Disease: ankles, knees, hips, back, osteoarthritis.

Gynecologic Disease: PCOS (Polycystic Ovarian Syndrome) Obesity, DM2 and CHD.

Gastrointestinal: Gallstones, GERD, Cirrhosis, steatosis.

Venous disease: Blood clots, phlebitis, varicose veins.

Neurologic: Dementia (Alzheimer’s Disease).

Birth Defects: Spina bifida, heart defects.

Chronic Prescription Drug Use

More than 50% of all insured Americans are taking prescription medicines regularly for chronic health problems:

Almost two-thirds of women 20 and older.

One in four children and teenagers.

52 % of adult men.

Three out of four people 65 or older.

Among seniors, 28 % of women and nearly 22 % of men take five or more medicines regularly.

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Habits of Disease

Thriving Non-Sick Sick Disease Unhealthy Optimal Health Daily Choices Habits of Health Habits of Disease +

Is Bariatric Surgery the Answer? No!

Our Obese patients: What to do?

Creating Healthy Patients in My Practice Capital Cardiology Associates, Albany NY Mark Nelson MD, FACC, MPH Director: Take Shape for Life Program

www.nysafp.org

Paula High Blood Pressure High Cholesterol

Paula lost 35 pounds in 3 months Total Cholesterol: 218 to 126 LDL 149 to 65 HDL 47 to 53 Triglycerides 109 to 40 FBS 107 99 Paula was able to discontinue: Atenolol 25 mg (for High Blood Pressure) Zocor 80mg (for High Cholesterol)

Richie

Richie

Lost 60 pounds in 10 weeks

Medications Discontinued:

Amaryl

Actos

Byetta

Glucophage reduced from 2 grams a day to 500 mg a day

Altace

CPAP reduced

Pain medications: Naprosyn, Lyrica, Lidoderm Patch

Mike and Linda

In 4 months: Linda lost 46 lbs. Mike lost 52 lbs. Linda is off of HCTZ, reduced Crestor dose. Sleep apnea has resolved. Mike is off Aciphex and Nabumetone, reduced Atenolol and Crestor. Was on CPAP for 3 years! No longer needs CPAP.

Theresa

Theresa Lost 40 pounds in 4 months(180 to 140 lbs) From size 16 to size 6/8. Pre-Diabetic: Fasting blood sugar from 116 to 76. Hypertension: Benicar 40mg/day discontinued. Chronic reflux and cough: Aciphex discontinued. Motrin 800 mg/day for chronic joint and back pain; now discontinued. Cholesterol 220mg/dl to 141 mg/dl. LDL 86; HDL up to 50 TG now 43.

Denise

Denise Lost 77 pounds in 6 1/2 months

Steve 60 years old Diabetic Heart Disease High Blood Pressure

Steve

Lost 50 pounds in 3 months

Off Metformin

Off insulin

Off HCTZ

Reduced Altace 10 to 2.5 mg

Co-Founder Take Shape for Life

Medical Director Medifast and Take Shape for Life

Executive Director The Health Institute

Board Certified Critical Care Physician

Leader in Nutritional Intervention and Lifestyle Management

Author: Habits of Health

Dr. Wayne Scott Andersen

Our Parent Company, Medifast

Leader for over 28 years

New York Stock Exchange Company

One of the top 200 small companies (Forbes Oct. 2006)

FDA-inspected manufacturing facility

Who is Take Shape for Life? Leading Division of Medifast

Premier program in America for nutritional weight and disease management

Portion controlled meal replacements

Safe, effective, and proven

Clinical studies at John’s Hopkins and NIH

Successfully utilized by over 1,000,000 people

Medifast Portion Controlled Meal Replacements

Over 60 meals

Portion Controlled

High Quality Food

No stimulants or drugs

Convenient

“ Goof proof”

Cost neutral

What We Provide

Helping clients reach a healthy weight

Teaching habits to support permanent health

Offering innovative products for reaching and maintaining optimal health

Providing ongoing support

Personal coaching for health and weight management TNT Copyright

Bionetwork Of Health: The Take Shape Model

The Take Shape for Life Solution Our Programs are time tested and proven Success rates are significantly higher We focus on solutions for Optimal Health The key to our effectiveness is our Health Coaches TNT Copyright

The Path to Optimal Physical Health

Phase One - Reaching a Healthy Weight

&

Phase Two - BeSlim  Forever!

The “5 & 1” Program

5 Medifast meals per day

Plus

1 “lean and green” meal per day

Because you eat every 3 hours you won’t be hungry!

Phase One

“ Lean & Green” Lean & Green Meal can be eaten any time throughout the day but most common is dinnertime. This meal includes 4-7 oz of lean meat or protein source plus 2 cups of salad and/or vegetables. Vegetarian options.

The “5 & 1” Program

Low calorie program (900 to 1000 cal/day)

Creates a gap between energy required and energy provided causing the body to release fat.

Patient/client eats 5 Medifast meals per day and one “lean and green” meal

Patient/client eats every 2 ½ to 3 hrs stabilizing blood sugar levels

Patient/client is not hungry

Women lose 2-5 lbs/wk, men 3-7 lbs/wk

Creating the Habits of Health for Life

BeSlim Lifestyle and The Habits of Health

B reakfast

E xercise

S upport

L ow fat meals 5 – 6 times a day

I ndividual Plan

M onitor

Phase Two: Maintaining a Healthy Weight for Life

Integrated Personal and On Line Support comes with the Program: (There is no extra charge for these services.)

Personal Health Coaching

Live weekly support calls

Monday nurses’ call

Wednesday doctors’ call

Online support with Support in Motion

BESLIM Club

Nutritional Support

New Clients: Variety Pack or “Shape Your Menu.”

Very Affordable! BESLIM Club $285 for one month of food and one week free; $1.75 per meal.

Program is cost-neutral.

Clients redirect their food dollars from the supermarket to medifast portion controlled replacement meals.

Our Unique Business Model…….

Professional coaching services

Consultative and relational

A business model that gives people what they really want

We have created something that has never been done before TNT Copyright

The Right Compensation Model….

You are paid based on your efforts

Work towards your financial goals

Extra income immediately

Replacement income

Retirement income

Financial independence

Financial and time freedom

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Becoming a Health Coach

Low start up costs

No inventory

Low operating costs

No prior experience necessary

Complete training and support

Enjoy tax advantages

Becoming a Health Coach TNT Copyright

Independent, flexible

Earn in proportion to your efforts

Part-time or full-time income with potential for financial independence

Repeat income potential

Becoming a Health Coach TNT Copyright

Getting Started is Easy!

Turn-key operation

Personalized website

Client management

Start immediately

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The Health Coach

Perfectly Positioned to lead the Wellness Revolution

Overweight is a contributing factor to other illnesses

Many people are looking for a credible, proven, and safe way to lose weight and gain optimal health

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WELLNESS REVOLUTION Wellness Industry $200 billion to One trillion $ by 2012 –Pilser This is the first time in human history where being the master of one’s health, and making health investments daily, is poised to be a dominant societal theme. Margaret Moore TNT Copyright

The Right Compensation……. Note: These are hypothetical examples and are not guarantees or projections of your actual earnings or profits. TNT Copyright

*Actual statistics from June, 2007 Average Monthly Incomes* Heath Advisor $51.96 Fast Track HA $79.39 Senior Advisor $315.34 Manager $782.90 Associate Director $1232.44 Executive Director $3117.36 Top Leaders Monthly Incomes* Regional Director $5052.67 National Director $9737.03 Global Director $16,071.17 Presidential Director $45,125.80

CCA and TSFL

Over 1,000 patients/clients on the program.

Average weight loss 15-20 pounds/month.

Diseases improving or completely resolving.

Medications reduced or discontinued.

In less than 1 year, income generated $120,000.

Overhead $5,000

How It Works…

3 Progressive Competencies TNT Copyright

2 Business Strategies TNT Copyright Client Focused Client and Health Coach Focused

Strategy One Health Coach Client Focused

Role of a Health Coach

Consultants, not sales people

Coach, support, mentor, encourage, and educate clients

Success rates are significantly higher

We teach and train you to be a successful health coach.

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50 Clients ordering per month

x $250

$12,500 Medifast Orders

x 35% Compliance Fee

$4375 Gross Monthly Income

52,500/year + $4000 Consistency Bonus

$56,500/year Total

Health Coach Income TNT Copyright

100 Clients ordering per month

x $250

$25,000 Medifast Orders

x 35% Compliance Fee

$8750 Gross Monthly Income

105,000/year + $4000 Consistency Bonus

$109,000/year Total

Health Coach Income TNT Copyright

Defining the “Work”

Develop 30 clients

Each client requires 7 calls in the first month and 4 calls for the second month and beyond

Assume 6 calls per month per client

Assume 5 minutes per call = 30 minutes/client per month

30 min X 30 clients = 900 minutes/month

900 minutes  30 days = 30 minutes/day

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What You Earn for 30-60 Min./Day

Assume 30 clients X $250/month = $7500 in client orders

$7500 x 35% = $2625/month

$2625 x 12 = $31,500/year

Plus $4000 in Consistency Bonuses ($1000 x 4)

Total = $35,500/year!

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The limit to Strategy One is that you can run out of time TNT Copyright

Strategy Two Health and Business Coach Client and Health Coach Focused

Organic Growth Outcomes of Proper Coaching TNT Copyright

Role of a Business Coach

Mentor

Train

Support

Encourage

Lead by example

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Time $ Is Lack of Time or Money Limiting You? Using Leverage Trading Time for Money TNT Copyright

If you spend 2 hours /day 5 days a week you’ve invested 10 hours that week .

You plus 10 Health Coaches each investing 10 hours means your business is now open 110 hours per week .

10 Leveraging Time TNT Copyright

Using Leverage in TSFL

Similar to the concept of franchising

A process of duplication

Enroll Health Coaches

Develop Teams of Executive Directors

The more money you help them earn, the more freedom you get

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Simple Steps

Reach Senior Advisor

Reach Executive Director

Develop Teams of Executive Directors

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Reach Senior Advisor

Five clients or Health Coaches and a total of $1000 or more in volume

Average 1 st order is $275 - $300

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Reach Executive Director 25 -30 Personal Clients OR 5 Senior Advisor Teams TNT Copyright SA SA SA SA SA ED ED

Develop Teams of Executive Directors TNT Copyright YOU ED ED ED ED ED ED ED ED ED ED ED

ED $25,090/mo X 12 $301,080/year What $300,000/yr Looks Like 40 ED’s TNT Copyright ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED Global Director ED ED ED ED ED

Team Income Will Exceed Client Support Income Over Time TNT Copyright Income Time Team Income Client Support Income

A New Era for Health Care: Creating Health TSFL is Growing 10% per month in a Recession Economy!!! TNT Copyright

TSFL is Poised for Growth!

Currently there are approximately 3000 Health Coaches in America

By 2012 there will be 80,000

4 million healthier Americans

$1 Billion per year in revenue

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TSFL 5-year Growth Chart Volume ($100,000’s) 1000 900 800 700 600 500 400 300 200 100 One Billion Dollars a Year 2007 2008 2009 2010 2011 2012 TNT Copyright

Where Do You Go From Here?