India Fest Season 4 Branding and Marketing Presentation
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India Fest Season 4 Branding and Marketing Presentation

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India Fest Season 4 Branding and Marketing Presentation Presentation Transcript

  • 1. About ISC • An epic social and cultural centre started in 1967 uniting and bonding the Indian community and bridging and promoting Indo Arab relationships. • Provides a wide range of social, cultural, educational, literary, recreational activities. • The centre offers various facilities including multiple auditorium, state of art conference rooms, well equipped library, outdoor swimming pool, various sporting facilities, children play area and an exquisite connoisseur's gem of a dining arena.
  • 2. About India Fest • Signature event of ISC, a 3 day fun filled festivity for the entire family. • A cultural explosion of colors, music, entertainment, cuisines and art. • A cross bridge uniting Arab and Asian culture under a single unified celebration of family, fiesta and food! • Showcasing various businesses, arts, cultural genesis, culinary delights, musical renditions, regional and international musicians and is an educational cultural journey wherein each year we showcase different aspects of the social and cultural scene, a celebration of life and people! • Grand prizes to be won including a massive raffle draw of an automobile, gold coins and much more.
  • 3. Why India Fest? • • • • • • Get to be a part of the biggest Indian Festival happening in the capital city, Abu Dhabi under a single roof. A 3 day festivity with an average footfall of 30,000 persons during all the three days. Directly reach out and interact with 30,000 visitors of Arab and Asian origin, family oriented event, where the target audience is of the age range from 2 – 60 years of age. India Fest partners with local and international media to cover the 3 day festivity. Reach out to an audience of over 300,000 individuals across the globe. Event will be heavily promoted in all local newspapers, local and global media channels and radio stations Branding presence in all marketing collaterals, from posters, banners, backdrops, leaflets, coupons which would be distributed to the Indian community, schools and members of ISC. Partner with ISC in our social outreach as part of our CSR initiative in supporting a charitable organization and raising awareness for the cause. India Fest as part of their planning always supports CSR initiatives wherein funds are raised to help the underprivileged. Participation as our main sponsor or stall exhibitor will give the opportunity to promote the business interest and gives mileage in brand awareness and reach out to targeted audience.
  • 4. Sponsorship Packages and Marketing Mileage Main Sponsor – AED/-100,000 No: 02 • • • • • • • • • • • • • • • Mention as Main Sponsor in all branding and advertising campaigns. Multimedia Advertising Presentation on Stage for 3 days at the Indian Social and Cultural Centre. Prominent presence in the backdrop designed for the stage and in all banner placements across the center. Firm's logo and positioning on 30,000 Festival tickets to be printed and distributed across the Indian community and schools. Mention as main sponsor in all media campaigns starting 14 days prior to the date of the event (Radio and TV). For eg: 'ISC India Fest Season 4 main sponsors are 'ABC'. Press release recognition. Firm's name and logo on pamphlets / posters/ hoardings / tickets and leaflets. Company logo and website link to be displayed on event website and social media page. Memento of contribution to be handed over to company representative and honored on stage during the event. 50 complimentary tickets for the festival. Roll up banners placed at strategic avenues at the venue. Complementary 1 stall spaces to be provided. Live acknowledgement during the 3 day festival continuously. Recognition of company representative as VIP Guest of Honor on Stage during the event. Event video coverage and photography to be given 15 days post the event.
  • 5. Sponsorship Packages and Marketing Mileage Co- Sponsor – AED/-50,000 No: 03 • • • • • • • • • • • • • • Mention as Co Sponsor in all branding and advertising campaigns. Multimedia Advertising Presentation on Stage for 3 days at the Indian Social and Cultural Centre. Presence in the side panel in the backdrop designed for the stage and in all banner placements across the center. Firm's logo and positioning on 30,000 Festival tickets to be printed and distributed across the Indian community and schools. Press release recognition. Firm's name and logo on pamphlets / posters/ hoardings / tickets and leaflets. Company logo and website link to be displayed on event website and social media page. Memento of contribution to be handed over to company representative and honored on stage during the event. 100 complimentary tickets for the festival. Roll up banner placed at strategic avenues at the venue. Live acknowledgement during the 3 day festival continuously. Recognition of company representative as VIP Guest of Honor on Stage during the event. Complementary 1 stall space to be provided. Event video coverage and photography to be given 15 days post the event.
  • 6. Sponsorship Packages and Marketing Mileage Associate Sponsor – AED/-25,000 No: 04 • • • • • • • • • Mention as Associate Sponsor in all branding and advertising campaigns. Logo Presence in the side panel in the backdrop designed for the stage and in all banner placements across the center. Firm's name and logo on pamphlets, posters and leaflets. Company logo and website link to be displayed on event website and social media page Memento of contribution to be handed over to company representative and honored on stage during the event. 25 complimentary tickets for the festival. Roll up banner placed at strategic avenues at the venue. Live acknowledgement during the 3 day festival continuously. Event video coverage and photography to be given 15 days post the event
  • 7. Sponsorship Packages and Marketing Mileage Supporting Sponsor – AED/15,000 No: 10 • • • • • • • • Mention as Supporting Sponsor in advertising campaigns. Logo Presence in the side panel in the backdrop designed for the stage and in all banner placements across the center. Firm's name and logo on posters. Company logo and website link to be displayed on event website and social media page. 15 complimentary tickets for the festival. Roll up banner placed at strategic avenues at the venue. Live acknowledgement during the 3 day festival continuously. Event video coverage and photography to be given 15 days post the event
  • 8. Stalls/ Exhibitors