Hispanic Market
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Hispanic Market

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Hispanic market or Latin American are growing.

Hispanic market or Latin American are growing.
Learn the growth , opportunity and success story on Hispanic market.

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    Hispanic Market Hispanic Market Presentation Transcript

    • THE HISPANIC MARKET ‘ E-Mail: takbir89hasan@gmail.com
    • People that came from Spain, Mexico and other countries, live in the U.S. and see themselves as member of mix culture group. E-Mail: takbir89hasan@gmail.com
    • Market Share
    • 2011: 52.0 million HISPANIC 16.7% of total American 2050: 132.8 million HISPANIC 30% of total American
    • In every six American one is Hispanic Ratio: 1/6
    • Behavior
    • Love to stay in Group
    • Enjoy Television with group
    • Spend more time on Internet ‘24.4million Internet User In 2011 ’
    •  68% Hispanic use social media 66% whites use social media
    • Shopping fascinated
    • Economically developing Increasing buying capability
    • Positively Responsive to advertisement
    • Findings Ignored by the marketer No customized offer Culturally irrelevant promotion Perceived difficulty
    • Success Story
    • Uniliber introduced bilingual website
    • Country and language selection by Name Country and language selection by MAP
    • ‘ ’ Uniliver bilingual magazine titled “Vivemejor”(Better Life) for Hispanic
    • Vivemejor website
    • Coors light Popular beer company Introduce a promotion titled “Refresca Tu Mundo” Promoted in :
    • NASCAR marketing activities Though only 10% fan are Hispanic In 2004, launched NASCAR Mexico Corona Series. In 2005, added NASCAR Busch Series to race in Mexico city.
    • 5Years deal
    • Analyze the market segment properly
    • Develop actionable strategy
    • LEARNING
    • Thank You E-Mail: takbir89hasan@gmail.com If You Like It…. Please send your opinion