THE HISPANIC MARKET
‘
E-Mail: takbir89hasan@gmail.com
People that came from Spain, Mexico
and other countries, live in the U.S. and
see themselves as member of mix culture
grou...
Market Share
2011:
52.0 million
HISPANIC
16.7% of total American
2050:
132.8 million
HISPANIC
30% of total American
In every six American one is Hispanic
Ratio:
1/6
Behavior
Love to stay in
Group
Enjoy Television
with group
Spend more time
on Internet
‘24.4million
Internet User
In 2011
’
 68% Hispanic use social media
66% whites use social media
Shopping fascinated
Economically developing
Increasing buying capability
Positively
Responsive
to
advertisement
Findings
Ignored by the marketer
No customized offer
Culturally irrelevant promotion
Perceived difficulty
Success Story
Uniliber introduced bilingual website
Country and language
selection by Name
Country and language
selection by MAP
‘
’
Uniliver bilingual magazine titled
“Vivemejor”(Better Life) for
Hispanic
Vivemejor website
Coors light
Popular beer company
Introduce a promotion titled
“Refresca Tu Mundo”
Promoted in :
NASCAR marketing activities
Though only 10% fan are Hispanic
In 2004, launched NASCAR Mexico Corona Series.
In 2005, added...
5Years deal
Analyze the market segment properly
Develop
actionable strategy
LEARNING
Thank You
E-Mail: takbir89hasan@gmail.com
If You Like It….
Please send your opinion
Hispanic Market
Hispanic Market
Hispanic Market
Hispanic Market
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Hispanic Market

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Hispanic market or Latin American are growing.
Learn the growth , opportunity and success story on Hispanic market.

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Hispanic Market

  1. 1. THE HISPANIC MARKET ‘ E-Mail: takbir89hasan@gmail.com
  2. 2. People that came from Spain, Mexico and other countries, live in the U.S. and see themselves as member of mix culture group. E-Mail: takbir89hasan@gmail.com
  3. 3. Market Share
  4. 4. 2011: 52.0 million HISPANIC 16.7% of total American 2050: 132.8 million HISPANIC 30% of total American
  5. 5. In every six American one is Hispanic Ratio: 1/6
  6. 6. Behavior
  7. 7. Love to stay in Group
  8. 8. Enjoy Television with group
  9. 9. Spend more time on Internet ‘24.4million Internet User In 2011 ’
  10. 10.  68% Hispanic use social media 66% whites use social media
  11. 11. Shopping fascinated
  12. 12. Economically developing Increasing buying capability
  13. 13. Positively Responsive to advertisement
  14. 14. Findings Ignored by the marketer No customized offer Culturally irrelevant promotion Perceived difficulty
  15. 15. Success Story
  16. 16. Uniliber introduced bilingual website
  17. 17. Country and language selection by Name Country and language selection by MAP
  18. 18. ‘ ’ Uniliver bilingual magazine titled “Vivemejor”(Better Life) for Hispanic
  19. 19. Vivemejor website
  20. 20. Coors light Popular beer company Introduce a promotion titled “Refresca Tu Mundo” Promoted in :
  21. 21. NASCAR marketing activities Though only 10% fan are Hispanic In 2004, launched NASCAR Mexico Corona Series. In 2005, added NASCAR Busch Series to race in Mexico city.
  22. 22. 5Years deal
  23. 23. Analyze the market segment properly
  24. 24. Develop actionable strategy
  25. 25. LEARNING
  26. 26. Thank You E-Mail: takbir89hasan@gmail.com If You Like It…. Please send your opinion

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