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History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
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History of tourism_waikiki

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Tourism Development in Hawaii - 3.2

Tourism Development in Hawaii - 3.2

Published in: Travel, Business
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Transcript

  • 1. THE HISTORY OF TOURISM IN WAIKIKI STAGE 1: EARLY DEVELOPMENT 1850 – 1900 Characterised by: •Few tourists •No facilities •No links to other centres •No knowledge of what the area has to offer
  • 2. At the time Waikiki was mainly wetlands on which rice was grown
  • 3. The 50 acres of swamp were also used to grow Taro
  • 4. The beach had a few private houses only for the wealthy
  • 5. The formality of the times meant few facilities were needed so there was no tourist development
  • 6. Stage 2: Pioneer Phase 1900 – 1950 Characterised by: •Tourist numbers start to increase slowly •A few initial attractions and facilities set up •Initial transport links established •Area still not well known so numbers are small but is gaining a reputation as the place to come.
  • 7. In 1901 the first hotel the Moana opened.
  • 8. It was patronised by a few wealthy tourists
  • 9. The beach activities were becoming more acceptable
  • 10. Slowly the transport links improved
  • 11. Locals of Honolulu started to come to the beach after a Tram was established as the first public transport link to the beach
  • 12. Future growth however was hampered by the mosquitos from the wetlands that were becoming a nuisance. Locals lobbied to have the swamps drained.
  • 13. In 1922 the Ala Wei canal was built to drain the wetlands
  • 14. This then created Hawaii’s most valuable piece of real estate. The Royal Hawaiian Hotel followed in 1927
  • 15. This was built in a Meditteranean Style in Pink – so it was nicknamed the Pink Palace. It formed the land component of the cruise ship Mahalo
  • 16. facilities started to be established to cater for the new tourists
  • 17. A radio programme started under the Banyan Tree of the Moana – this publicised Hawaii to mainland USA. It had the signiture of ‘Hawaii Calls”
  • 18. Only wealthy movie stars could afford to come. This helped to market the resort to the rest of the USA.
  • 19. Hawaii was used as a backdrop for many advertisements
  • 20. Then in 1941 Pearl Harbour was bombed by the Japanese during World War 2
  • 21. The USA now entered the war and this brought tourism to a sudden end. The hotels were instead used as R&R centres for soldiers
  • 22. The beaches were covered in barbed wire
  • 23. It meant that more soldiers were exposed to the beauties of Waikiki and many vowed to return at the wars end.
  • 24. By 1950 Waikiki had 1400 rooms. In those days surfers could drive their cars up onto the beach
  • 25. Stage 3: Mature Phase 1960 – 1990 Characterised by: •Numbers start to increase rapidly •New attractions and facilities are established to cater for this increase- a building boom •Better transport links are set up •Area receives maximum publicity as its reputation spreads
  • 26. Over time the main Street of Kalakaua Avenue became more developed
  • 27. However it was the development of commercial air flights that allowed the masses to afford to visit and they did so in their thousands
  • 28. This led to the development of new hotels that sprang up everywhere in the 1960’s
  • 29. Famous people still added to the interest of the masses to come here
  • 30. The hotels doubled in number. By 1968 Waikiki had 13,000 rooms, by 1988 the number reached 30,000 1960’s 1980’s
  • 31. From this in 1960
  • 32. To the same spot in 1990
  • 33. Stage 4: Saturation 1990 – Present Characterised by: •Tourist numbers start to decrease •Problems associated with tourist numbers emerge •Starts to impact on the environment negatively •Need to upgrade to keep visitors coming •Move to specialist marketing
  • 34. After 1990 the numbers of tourists declined for the first time and has been fluctuating ever since • • • • • • • 1990 1993 1996 1999 2002 2004 2005 7,000,000 6,000,000 6,600,000 6,800,000 6,400,000 6,900,000 7,400,000
  • 35. The last piece of land available was sold in 1990 for $45 million. Now there was no where to go but upwards.
  • 36. The place was so crowded that the government had to put a ceiling cap on the number of hotel rooms allowed – 39,000.
  • 37. The Infrastructure could not cope with any more. Traffic congestion meant that a one way road system was developed
  • 38. To keep the traffic down the public transport system “The Bus” was subsidised
  • 39. Breakwaters had to be built to keep the sand on the beach
  • 40. Artificial beaches were built by importing sand from other islands such as Molokai
  • 41. Restrictions were placed to protect the natural environment especially the fauna
  • 42. Instead in order to keep the tourists coming a massive upgrading began. The main streets were made more attractive
  • 43. Hotels were all upgraded and remodelled
  • 44. New attractions were added like the Ala Moana shopping centre
  • 45. Specialist marketing was initiated such as the Convention market with the opening of a huge convention centre in 1998.
  • 46. Specialist facilities cater for the rich Japanese market
  • 47. It quickly became apparent that the future for Waikiki lay in attracting the Japanese market. Facilities were provided to make them ‘feel at home’.
  • 48. Waikiki now has 24,000 permanent residents and 65,000 visitors on any day. It boasts 450 restaurants, 350 bars and 12 shopping centres all in an area only 2 km long and 1 km wide!
  • 49. MAHALO !

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