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Social Media Governance

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Are there hundreds of different social media accounts tied to your university? Does each department or organization have their own social media team with the autonomy to create their own social media …

Are there hundreds of different social media accounts tied to your university? Does each department or organization have their own social media team with the autonomy to create their own social media presence? Who's in control and how do you manage your brand?

Published in: Marketing, Technology, Business
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  • 1. SOCIAL MEDIA GOVERNANCE MIKE TAKAHASHI ASSOCIATE DIRECTOR, DIGITAL MARKETING @TAKADESIGNS ! #CASESMC
  • 2. HIGHLY DECENTRALIZED AND AUTONOMOUS ENVIRONMENT !
  • 3. NO CENTRAL OVERSIGHT OR GUIDANCE !
  • 4. ASIANS IN THE LIBRARY !
  • 5. SOCIAL MEDIA USER GROUP !
  • 6. DISCUSSION LIST MEETUPS PANELS !
  • 7. SOCIAL MEDIA GUIDELINES !
  • 8. BEAT ‘SC BONFIRE & RALLY
  • 9. GUIDELINES VS POLICY !
  • 10. STANDARDS RESPONSE GUIDE TIPS & RESOURCES !
  • 11. BEAT ‘SC BONFIRE & RALLY
  • 12. BEAT ‘SC BONFIRE & RALLY
  • 13. HANDLING ROGUE ACCOUNTS !
  • 14. HTTP://GOO.GL/VI2MW2
  • 15. HTTP://HELP.INSTAGRAM.COM/535503073130320
  • 16. HTTPS://SUPPORT.TWITTER.COM/FORMS/TRADEMARK
  • 17. CRISIS MANAGEMENT !
  • 18. RESPONSE CHART ACCESS LIST SCENARIOS !
  • 19. DEVELOP A COMMUNITY AND THEY WILL SUPPORT YOU !
  • 20. MIKE TAKAHASHI FOLLOW ME ON TWITTER @TAKADESIGNS TAKADESIGNS.COM/BLOG !

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