SOCIAL MEDIA GOVERNANCE
MIKE TAKAHASHI
ASSOCIATE DIRECTOR, DIGITAL MARKETING
@TAKADESIGNS
!
#CASESMC
HIGHLY DECENTRALIZED AND
AUTONOMOUS ENVIRONMENT
!
NO CENTRAL OVERSIGHT
OR GUIDANCE
!
ASIANS IN THE LIBRARY
!
SOCIAL MEDIA USER GROUP
!
DISCUSSION LIST
MEETUPS
PANELS
!
SOCIAL MEDIA GUIDELINES
!
BEAT ‘SC BONFIRE & RALLY
GUIDELINES VS POLICY
!
STANDARDS
RESPONSE GUIDE
TIPS & RESOURCES
!
BEAT ‘SC BONFIRE & RALLY
BEAT ‘SC BONFIRE & RALLY
HANDLING ROGUE ACCOUNTS
!
HTTP://GOO.GL/VI2MW2
HTTP://HELP.INSTAGRAM.COM/535503073130320
HTTPS://SUPPORT.TWITTER.COM/FORMS/TRADEMARK
CRISIS MANAGEMENT
!
RESPONSE CHART
ACCESS LIST
SCENARIOS
!
DEVELOP A COMMUNITY
AND THEY WILL SUPPORT YOU
!
MIKE TAKAHASHI
FOLLOW ME ON TWITTER @TAKADESIGNS
TAKADESIGNS.COM/BLOG
!
Social Media Governance
Social Media Governance
Social Media Governance
Social Media Governance
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Social Media Governance

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Are there hundreds of different social media accounts tied to your university? Does each department or organization have their own social media team with the autonomy to create their own social media presence? Who's in control and how do you manage your brand?

Published in: Marketing, Technology, Business
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Social Media Governance

  1. 1. SOCIAL MEDIA GOVERNANCE MIKE TAKAHASHI ASSOCIATE DIRECTOR, DIGITAL MARKETING @TAKADESIGNS ! #CASESMC
  2. 2. HIGHLY DECENTRALIZED AND AUTONOMOUS ENVIRONMENT !
  3. 3. NO CENTRAL OVERSIGHT OR GUIDANCE !
  4. 4. ASIANS IN THE LIBRARY !
  5. 5. SOCIAL MEDIA USER GROUP !
  6. 6. DISCUSSION LIST MEETUPS PANELS !
  7. 7. SOCIAL MEDIA GUIDELINES !
  8. 8. BEAT ‘SC BONFIRE & RALLY
  9. 9. GUIDELINES VS POLICY !
  10. 10. STANDARDS RESPONSE GUIDE TIPS & RESOURCES !
  11. 11. BEAT ‘SC BONFIRE & RALLY
  12. 12. BEAT ‘SC BONFIRE & RALLY
  13. 13. HANDLING ROGUE ACCOUNTS !
  14. 14. HTTP://GOO.GL/VI2MW2
  15. 15. HTTP://HELP.INSTAGRAM.COM/535503073130320
  16. 16. HTTPS://SUPPORT.TWITTER.COM/FORMS/TRADEMARK
  17. 17. CRISIS MANAGEMENT !
  18. 18. RESPONSE CHART ACCESS LIST SCENARIOS !
  19. 19. DEVELOP A COMMUNITY AND THEY WILL SUPPORT YOU !
  20. 20. MIKE TAKAHASHI FOLLOW ME ON TWITTER @TAKADESIGNS TAKADESIGNS.COM/BLOG !
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