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Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
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Livestream with YouTube to Expand Your University Audiences Around the World

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Presented at CASE Social Media Conference 2014 …

Presented at CASE Social Media Conference 2014
http://www.case.org/Conferences_and_Training/SMC14/Program.html

On Tuesday, Nov, 26, 2013, UCLA broadcasted the annual Beat ‘SC Bonfire & Rally live from campus through its YouTube channel. The event resulted in viewership across the world in locations as far away as Japan and Saudi Arabia. You'll learn what tools were used and how social media was integrated into this event to increase engagement across various platforms.

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  • 1. LIVESTREAMING WITH YOUTUBE MIKE TAKAHASHI ASSOCIATE DIRECTOR, DIGITAL MARKETING @TAKADESIGNS #CASESMC
  • 2. BEAT ‘SC BONFIRE & RALLY
  • 3. SOCIAL MEDIA CHANNELS !
  • 4. SOCIAL MEDIA INTEGRATION !
  • 5. SOCIAL MEDIA INTEGRATION !
  • 6. SECOND SCREEN !
  • 7. CONVERSATIONS !http://storify.com/ucla/beatsc-bonfire-and-rally
  • 8. POPULAR TWEETS !
  • 9. RESULTS BY THE NUMBERS ! 4,066 playbacks   21.5 min avg view duration   22 countries  
  • 10. CHANNEL REQUIREMENTS ! 100+ subscribers   Good Standing no strikes  
  • 11. HELPFUL TIPS !
  • 12. FULL RUN-THROUGH !
  • 13. COMPUTING POWER !
  • 14. MONITORING !
  • 15. BITRATE !
  • 16. SAVE YOUR RECORDING !
  • 17. BE CAREFUL !
  • 18. PROMOTE CHANNEL PAGE !
  • 19. STORIFY !
  • 20. COMMAND CENTER !
  • 21. MIKE TAKAHASHI FOLLOW ME ON TWITTER @TAKADESIGNS TAKADESIGNS.COM/BLOG !

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