12 Steps to Launching YourBusiness Without QuittingYour Day Job        Tai Goodwin | Launch While Working
Thinking about being your own    boss?2              Corporate America      There’s got to be a               isn’t for me...
Who Starts a Business During a3    Recession?     General Electric – 1890     IBM – 1896     Disney – 1923     Burger ...
Who’s Crazy/Smart Enough to Launch4    a Business in this Economy?                        “…2009 and 2010 bore            ...
Why Now?5     Technology     New Business Models     Collaborative vs. Competitive     Ideas over formal education    ...
Pros & Cons of Launching WhileWorking         Cons      Pros
Is Entrepreneurship Right for7    You?     Personality     Patience     Ambition     Endurance     Work alone     Kn...
The Learning Curve8      Business        Financial                                       Technology      Planning        P...
#1 Must Learn Skill9                               Niche         Automation                            Branding           ...
Set the Stage for Your Success10                Priorities   Values      Esteem    Mindset      Vision
Step 1 – Connect to Your Passion     and Purpose11                      Who do you most admire?           What accomplishm...
Step 2 – Choose Your Business     Ideas12      Brainstorm possibilities      Research, Read, Inquire      Journal     ...
How to Tell If Your Business Idea is a     Good One13        Is it tied to your passion and        purpose?        Does it...
Step 3 – Get 3 Good Experiences14        Before you invest in         business cards, a         website, branding, etc…  ...
Step 4 – Build Your Support System15     Your Net Worth = Your Network
Step 5 – Create Your Business Plan16        Can be one page or         20 pages          What kind of roadmap           ...
Step 6 – Create Your Marketing Plan17                            What’s your specialty?                       What do you ...
Step 7– Create Your Personal18     Development Plan
Step 8 – Set Up Your Business19      Structure      Sole Proprietor      General Partnership      Limited Liability - L...
Mojo Moment…20        “Instead of thinking about        what you are going to do       when you retire, think about      h...
Step 9 – Manage Your Day Job21                     Alternative Work                      Arrangements                    ...
Step 10 – Create Your Exit Strategy22                                  Set your Target Date:     How long can you keep you...
Step 11 – Officially Launch Your23     Business        4-6 Weeks Before Official “Open”          Create Buzz!          ...
Step 12 – Grow Your Business24      Plan      •Revisit your vision, goals, and priorities      •Revise your business plan ...
Get Your Systems in Place25      Relationship Sales Cycles   Automation      Management and Product         and        and...
Expand Your Network26       Off-line            Online
Market Your Business27      Execute   Track   Evaluate   Modify
Avoid These Pitfalls28      Analysis Paralysis      Perfect Procrastination      Selling Yourself Short      Everybody...
Remember…29                  “You got a dream, you                  gotta protect it. People                    can’t do s...
Visit LaunchWhileWorking.com  Launch While Working.com isthe official online   resource forEmployedpreneu  rs – ambitious ...
Get your free blueprint…31
Join our Meet-Up Group!32      http://www.meetup.com/Launch-While-Working-Twin-Cities/
Join the Community!      www.launchwhileworking.com
Book Me to Speak…34     Send inquiries and requests to       tai@taigoodwin {dot} com
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Don't Quit Your Day Job - Launch While Working

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12 Steps to launching your business part-time. Stop waiting for the stars to align and pursue your your passion now. You can launch your business while working full-time. Don't think so? Others have done it - Daymond John of FUBU, Sarah Blakely of Spanx, and Lisa Price of Carol's Daughter.

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  • 588,000The number of people who started businesses in 2009 in the U.S.
  • the pros and cons of being a part-time entrepreneurhow to determine if part-time entrepreneurship is right for youthe 3 questions that will determine if your business idea is a good onethe one thing you must learn to build a profitable business12 steps to launch you business while working full time
  • Connect, Learn and Grow Your BusinessLaunch WhileWorking.comWeekly Launch TipsLaunch Smart NewsletterEmployedPreneur DirectoryThe Launch Pad - coming January 2012Groups on Facebook and LinkedInLaunch While
  • Connect, Learn and Grow Your BusinessLaunch WhileWorking.comWeekly Launch TipsLaunch Smart NewsletterEmployedPreneur DirectoryThe Launch Pad - coming January 2012Groups on Facebook and LinkedInLaunch While
  • Connect, Learn and Grow Your BusinessLaunch WhileWorking.comWeekly Launch TipsLaunch Smart NewsletterEmployedPreneur DirectoryThe Launch Pad - coming January 2012Groups on Facebook and LinkedInLaunch While
  • Connect, Learn and Grow Your BusinessLaunch WhileWorking.comWeekly Launch TipsLaunch Smart NewsletterEmployedPreneur DirectoryThe Launch Pad - coming January 2012Groups on Facebook and LinkedInLaunch While
  • Don't Quit Your Day Job - Launch While Working

    1. 1. 12 Steps to Launching YourBusiness Without QuittingYour Day Job Tai Goodwin | Launch While Working
    2. 2. Thinking about being your own boss?2 Corporate America There’s got to be a isn’t for me - I’ve better way to always wanted to increase my start my own income business… I need an income Job security? I source that supports need to create the lifestyle I want to my own live security.
    3. 3. Who Starts a Business During a3 Recession?  General Electric – 1890  IBM – 1896  Disney – 1923  Burger King – 1953  Microsoft – 1975  CNN – 1980  Apple - 2001
    4. 4. Who’s Crazy/Smart Enough to Launch4 a Business in this Economy? “…2009 and 2010 bore witness to the highest percentage of startups in more than a decade. The rate of new businesses had also been steadily climbing since 2006. As a result, the number of businesses in 2010 compared to 2007 is higher.” Taken from Portfolio.com
    5. 5. Why Now?5  Technology  New Business Models  Collaborative vs. Competitive  Ideas over formal education  Individualization  Low overhead  Alternative work options
    6. 6. Pros & Cons of Launching WhileWorking Cons Pros
    7. 7. Is Entrepreneurship Right for7 You?  Personality  Patience  Ambition  Endurance  Work alone  Know your strengths  Timing  Priorities
    8. 8. The Learning Curve8 Business Financial Technology Planning Planning Master Your Sharpen Your Form Strategic Craft Listening Skills Partnerships
    9. 9. #1 Must Learn Skill9 Niche Automation Branding Social Media Packaging
    10. 10. Set the Stage for Your Success10 Priorities Values Esteem Mindset Vision
    11. 11. Step 1 – Connect to Your Passion and Purpose11 Who do you most admire? What accomplishments are you most proud of? What topic or subject could you talk about for hours? When do you feel most energized? What would you do if money was no object?
    12. 12. Step 2 – Choose Your Business Ideas12  Brainstorm possibilities  Research, Read, Inquire  Journal  Make final list
    13. 13. How to Tell If Your Business Idea is a Good One13 Is it tied to your passion and purpose? Does it solve a problem? Can you identify a large enough audience that has that problem? Is that audience willing and able to pay you to solve the problem?
    14. 14. Step 3 – Get 3 Good Experiences14  Before you invest in business cards, a website, branding, etc… figure out if you actually Can I help like doing the work. you?
    15. 15. Step 4 – Build Your Support System15 Your Net Worth = Your Network
    16. 16. Step 5 – Create Your Business Plan16  Can be one page or 20 pages  What kind of roadmap you need?  What information do your investors need?  It’s a working document – not set in stone
    17. 17. Step 6 – Create Your Marketing Plan17 What’s your specialty? What do you most enjoy doing? What are your strengths, weaknesses, opportunities, and threats (challenges)? Who do you like to work with? Who are you attracting?
    18. 18. Step 7– Create Your Personal18 Development Plan
    19. 19. Step 8 – Set Up Your Business19 Structure  Sole Proprietor  General Partnership  Limited Liability - LLC  Corporation  Non-Profit *Think about Trademark & Copyright
    20. 20. Mojo Moment…20 “Instead of thinking about what you are going to do when you retire, think about how you can do that now and make a living from it.”
    21. 21. Step 9 – Manage Your Day Job21  Alternative Work Arrangements  Telecommuting  Results-Based Work  Intellectual Property  Confidentiality  Networking  Minimal Investment
    22. 22. Step 10 – Create Your Exit Strategy22 Set your Target Date: How long can you keep your day job and sustain your •Milestones business? •Work backwards •Commit Requirements •Financial Reserve •Steady client base •Solid revenue plan •Support from home
    23. 23. Step 11 – Officially Launch Your23 Business  4-6 Weeks Before Official “Open”  Create Buzz!  Cross Promote  Press Releases  Launch Party  Reward Yourself
    24. 24. Step 12 – Grow Your Business24 Plan •Revisit your vision, goals, and priorities •Revise your business plan and marketing plan Invest •Personal development and professional development •Develop passive income streams Expand •Build Your Dream Team •Outsource and Partner •New Services
    25. 25. Get Your Systems in Place25 Relationship Sales Cycles Automation Management and Product and and Lead Funnel Operations Generation
    26. 26. Expand Your Network26 Off-line Online
    27. 27. Market Your Business27 Execute Track Evaluate Modify
    28. 28. Avoid These Pitfalls28  Analysis Paralysis  Perfect Procrastination  Selling Yourself Short  Everybody is your client  Friends and Family Plateau  “Techphobia”  Naysayers and Never- Doers
    29. 29. Remember…29 “You got a dream, you gotta protect it. People can’t do something themselves, they wanna tell you you can’t do it. If you want something, go get it. Period.” – Pursuit of Happyness
    30. 30. Visit LaunchWhileWorking.com Launch While Working.com isthe official online resource forEmployedpreneu rs – ambitious professionals who are launching a business whileworking full-time.
    31. 31. Get your free blueprint…31
    32. 32. Join our Meet-Up Group!32 http://www.meetup.com/Launch-While-Working-Twin-Cities/
    33. 33. Join the Community! www.launchwhileworking.com
    34. 34. Book Me to Speak…34 Send inquiries and requests to tai@taigoodwin {dot} com

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