Do's and dont's for authors who want to get started with blogging. Originallly presented by Tai Goodwin at the WOW (Women of Words) Writer's Retreat.

1. Blogging Do’s and Don'ts
for Authors
PRESENTED BY TAI GOODWIN

2. Goal: Make social media profitable and practical
Tai Goodwin , Strategist & Marketing Coach
tai@taigoodwin.com | 651-600-4700

3. Don’t: Blog without a purpose.
Sell
Products
Community Visibility
WHY? Test
Awareness Your
Ideas

4. My main purpose for blogging is...
List your
primary
goal for
blogging.

5. DON’T: Blog without a strategy.
Be
Focused
Be Be
Consistent relevant
Plan HOW? Use the
your right
content tools

6. DO: Use the right plug-ins.
 Plug-ins and backend
technology should…
 Make it easier for you to manage
and modify your blog
 Make it easier for your prospects to
navigate your site
 Make your content and interaction
secure
 Make the performance of your Note: A Self-hosted set-
blog faster up allows gives you
more control and
 Help optimize your blog and options over the plug-
content for search engines ins you use.

7. DO: Engage with people through your blog.
Be a
guest
blogger
Know Invite
your guest
peers bloggers
Know WHO? Follow
your genre/topic
audience leaders

8. DO: Know your audience.
Describe your ideal What other blogs do
reader. they read?

9. DO: Be Authentic.
Write
Reviews
Use Create
Images Podcasts
Video WHAT? Create
Posts Lists

10. DO: Use different types of post.
Place a
star next to
the ones
that work
for you.

11. DON’T: Blog Sporadically
Promoting
Events
There’s
Seasonal
a Hot
Topics
Topic
Someone In
reviews WHEN? Response
your to another
book post

12. DO: Use a content calendar.
Best Practice
Write: When you
write best
Post: When your
readers are reading

13. DO: Be Creative
Brainstorm topics for your blog:

14. DO: Stay aware of what’s going on in your field.
Where else can you look for ideas?
Place a
star next to
the three
sources you
will use.

15. DON’T: Keep your blog a secret.
LinkedIn
Twitter Forums
WHERE? Your
Facebook email
signature

16. DON’T: Forget about your purpose.
 DO:
 Sell your book from
your site
 Have a really good
bio page
 Include your press kit
and contact
information
 Include testimonials
and exerts

17. DO: Have an online marketing plan.
 DO:
 Have a free download
 Capture email
addresses
 Track activities
 Use social media plug-
ins to help your
readers share
 Think like a marketer

18. What I really want to know about blogging is...
List your
top 3
questions
about
blogging.
Name and Contact Info: