Blogging Do's and Don't for Authors

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Do's and dont's for authors who want to get started with blogging. Originallly presented by Tai Goodwin at the WOW (Women of Words) Writer's Retreat.

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Blogging Do's and Don't for Authors

  1. 1. Blogging Do’s and Donts for Authors PRESENTED BY TAI GOODWIN
  2. 2. Goal: Make social media profitable and practical Tai Goodwin , Strategist & Marketing Coach tai@taigoodwin.com | 651-600-4700
  3. 3. Don’t: Blog without a purpose. Sell Products Community Visibility WHY? TestAwareness Your Ideas
  4. 4. My main purpose for blogging is...List yourprimarygoal forblogging.
  5. 5. DON’T: Blog without a strategy. Be Focused Be Be Consistent relevant Plan HOW? Use the your rightcontent tools
  6. 6. DO: Use the right plug-ins. Plug-ins and backend technology should…  Make it easier for you to manage and modify your blog  Make it easier for your prospects to navigate your site  Make your content and interaction secure  Make the performance of your Note: A Self-hosted set- blog faster up allows gives you more control and  Help optimize your blog and options over the plug- content for search engines ins you use.
  7. 7. DO: Engage with people through your blog. Be a guest blogger Know Invite your guest peers bloggers Know WHO? Follow your genre/topicaudience leaders
  8. 8. DO: Know your audience.Describe your ideal What other blogs doreader. they read?
  9. 9. DO: Be Authentic. Write Reviews Use Create Images PodcastsVideo WHAT? CreatePosts Lists
  10. 10. DO: Use different types of post. Place a star next to the ones that work for you.
  11. 11. DON’T: Blog Sporadically Promoting Events There’s Seasonal a Hot Topics TopicSomeone In reviews WHEN? Response your to another book post
  12. 12. DO: Use a content calendar.Best PracticeWrite: When youwrite bestPost: When yourreaders are reading
  13. 13. DO: Be CreativeBrainstorm topics for your blog:
  14. 14. DO: Stay aware of what’s going on in your field.Where else can you look for ideas? Place a star next to the three sources you will use.
  15. 15. DON’T: Keep your blog a secret. LinkedIn Twitter Forums WHERE? YourFacebook email signature
  16. 16. DON’T: Forget about your purpose. DO:  Sell your book from your site  Have a really good bio page  Include your press kit and contact information  Include testimonials and exerts
  17. 17. DO: Have an online marketing plan. DO:  Have a free download  Capture email addresses  Track activities  Use social media plug- ins to help your readers share  Think like a marketer
  18. 18. What I really want to know about blogging is...List yourtop 3questionsaboutblogging. Name and Contact Info:
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