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Mass Media. ROC (Taiwan) Yearbook 2011 Ch15 mass media
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Mass Media. ROC (Taiwan) Yearbook 2011 Ch15 mass media

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From the last edition of the ROC (Taiwan) Yearbook that used to be published by the disbanded Government Information Office (GIO).

From the last edition of the ROC (Taiwan) Yearbook that used to be published by the disbanded Government Information Office (GIO).

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    Mass Media. ROC (Taiwan) Yearbook 2011 Ch15 mass media Mass Media. ROC (Taiwan) Yearbook 2011 Ch15 mass media Document Transcript

    • The Eslite bookseller chain flagship store in downtown Taipei.15九校 (spelling) (indexed)定稿.indd 206 2011/10/18 1:35:32 AM
    • 15 Mass Media At a Glance • Print media diversify business models • e-Publishing records rapid growth • Cable TV operators to compete over wider area T he diversity of Taiwan’s media environment is reflected in the plethora of outlets and the intense competition within the industry. With over 280 TV channels, 170 radio stations, 2,100 newspapers and 8,100 magazines competing for the eyeballs and ears of the entire population of 23 million people, not to mention a wide array of news and entertainment services on the Web, media competition in Taiwan is arguably the world’s keenest. In 2010, most types of media continued the industry-wide transition to digital forms of distribution in order to survive and thrive. Print edi- tions of newspaper and magazine publishers continued to lose ground to Internet advertising competitors. Drawing on Taiwan’s strengths in information and communications technologies, e-publishing is injecting fresh vitality into their development as well as that of the book industry. Meanwhile, terrestrial television is undergoing a transition from analog to digital broadcasting, a process scheduled to be completed by the end of 2012, while cable TV operations have gone into high gear in the race to provide digital programming and defend market share. 20715九校 (spelling) (indexed)定稿.indd 207 2011/10/18 1:35:32 AM
    • 15 News Agencies Mass Media general public can access CNA news sto- As of June 2011, there were 1,886 ries in Chinese, English and Spanish. The domestic news agencies in Taiwan, most English-language edition, titled the Focus of which focused on providing economic Taiwan News Channel, can be found at and financial intelligence to clients in http://focustaiwan.tw. Taiwan. The largest among them is the Another prominent news agency, the Central News Agency (CNA) 中央通訊社. China Economic News Service (CENS) Established as an arm of the Kuomintang 中國經濟通訊社, was founded in 1974 by 中國國民黨 in Guangzhou 廣州 in 1924 the United Daily News Group 聯合報系 to and relocated to Taiwan in 1949, it has provide overseas buyers with up-to-date been in operation longer than any other business and economic news as well as in- news outlet in the ROC. Prior to full formation on and the contact information democratization, it served as the ROC’s of Taiwanese suppliers. In addition, CENS official state news agency. In 1996, CNA publishes trade magazines in print and was reorganized as an autonomous news- CD-ROM editions and facilitates domestic gathering organization free of political firms’ participation in overseas exhibitions. interference in its reportage and editorial Established in 1946 under the Ministry policymaking, though it is funded in part of National Defense, the Military News by the central government, and its top Agency (MNA) 軍事新聞通訊社 is the only management is appointed by the Execu- domestic news agency that specializes in tive Yuan. news about the ROC armed forces. Be- In recent years, CNA has rapidly ex- sides news releases and photos, the MNA tended its outreach by taking advantage also provides video news reports. of the Internet and digital technologies. With correspondents reporting from ev- ery city and county of Taiwan as well as Print Media from 17 foreign countries, the agency Newspapers provides domestic and international news in Chinese, English and Spanish to According to The Nielsen Company, media organizations worldwide. Among newspaper readership in Taiwan peaked its other Internet operations are a global at 76.3 percent in 1991 and has steadily business information service, a news declined since then. Only 43.9 percent of network serving the needs of Taiwanese respondents to its 2008 survey said they businesspeople in mainland China, and a had read a newspaper the previous day, website catering to clients in Hong Kong representing a decrease of more than 30 and Macau. percentage points over nearly two de- The agency operates an online photo cades. Despite this, the number of news- sales platform, the largest of its kind papers continued growing until 2004. in Taiwan. It also provides audio news Between 1988 and 1991, the number of programs to radio stations and airlines, registered newspapers in Taiwan skyrock- and news services to mobile phone us- eted from 31 to 244, and in 2004, to a re- ers. Capitalizing on its worldwide news- cord high of 2,524. As of June 2011, the gathering network, in April 2010 CNA figure stood at 2,156. expanded into video news, furnishing Annual surveys from 2004 to 2008 clients with reports and video clips on conducted by Shih Hsin University 世新 a daily basis. On February 16, 2011, it 大學 consistently showed that television established a Video News Center. The had become the primary source of news 20815九校 (spelling) (indexed)定稿.indd 208 2011/10/18 1:35:32 AM
    • for most adults, and surveys conducted United Daily News 聯合報 and the China in 2009 by market survey companies Times 中國時報 are Taiwan’s major dailies. InsightXplorer 創市際市場研究顧問 and (Unless otherwise indicated, newspapers Pollster 波市特線上市調網 found that news- and magazines mentioned below are papers have been further marginalized by Chinese-language publications.) easy access to online news. This may ex- The Liberty Times, which began plain why, of the 2,100-plus newspapers operations under that name in 1988, is registered in 2011, only a couple dozen the only local newspaper to have joined are published on a daily basis, and only the ROC branch of the Audit Bureau of a few have been able to sustain economi- Circulations (ABC) 中華民國發行公信會 cally viable circulation and sales. (which conducts surveys of newspaper The Chinese-language Liberty Times and magazine circulation primarily as 自由時報, the Apple Daily 蘋果日報, the reference for advertisers). According to Landmark Events in the Development of Taiwan’s Mass Media 1952  he Enforcement Rules for the Publication Act 出版法施行細則 are promulgated, T marking the beginning of a ban on the establishment of new newspapers, magazines and news agencies in Taiwan. The number of pages each newspaper can publish per issue is also restricted. 1987 The first Taipei International Book Exhibition is held. 1988  he ban on new newspapers and magazines ends after the lifting of martial law (1987); T 115 new dailies join the market. 1993  he Government Information Office (GIO) 行政院新聞局 opens up the radio airwaves, T accepting applications for new radio station licenses. 1993  he Cable Radio and Television Act 有線廣播電視法 goes into effect, dividing the T country into 51 franchise areas. 1994  he GIO begins accepting applications for cable TV franchises. T 1995  he China Times launches its website—the first local newspaper to post its content T online. 1999  he Legislative Yuan (Legislature) repeals the Publication Act 出版法, completely T eliminating government control of publishing media. 2003  he Hong Kong-invested Apple Daily launches its Taiwan edition. T 2004  he number of registered newspapers peaks at 2,524, compared with 31 in 1988. T 2005  mendments to the Radio and Television Act 廣播電視法, Cable Radio and Television A Act, and the Satellite Broadcasting Act 衛星廣播電視法 take effect, banning govern- ment agencies and political parties from investing in or operating electronic media. 2006  he newspaper industry undergoes a wave of closings, with well-known dailies like T the Great Daily News 大成報, Taiwan Daily 臺灣日報, Central Daily News 中央日報, Star Newspaper 星報 and Min Sheng Daily 民生報 going out of business. 2010  he primarily English-language Taiwan News ends its daily print edition after 62 T years of publication in favor of an exclusively online version. 2011  he Executive Yuan approves amendments to the Radio and Television Act; Cable, T Radio and Television Act; and Satellite Broadcasting Act to allow government agen- cies to hold up to 10 percent of equity shares in television and broadcasting compa- nies as well as cable system operators. 20915九校 (spelling) (indexed)定稿.indd 209 2011/10/18 1:35:33 AM
    • 15 Mass Media ABC’s data, the paper had a circulation of approximately 667,000 in 2010, repre- few with accompanying Chinese transla- tion. Sister publications of the United senting the largest independently certified Daily News include the Economic Daily circulation among newspapers in Taiwan News 經濟日報 and the United Evening that year. News 聯合晚報, which has been Taiwan’s The debut of the Apple Daily in sole evening paper since 2005. The Unit- 2003 shook up the newspaper market ed Daily News Group also publishes the by offering more excitement. Like its World Journal 世界日報, the most popular parent tabloid-style paper of the same Chinese-language newspaper in North name founded in Hong Kong in 1995 America and Thailand. by Next Media Ltd. 壹傳媒有限公司, the Founded in 1950, the China Times has Taiwan edition has carved out a niche recently been repositioning itself as an in- by publishing intriguing accounts and tellectually more sophisticated paper that photos of celebrities and figures in the provides in-depth analyses and extensive worlds of politics, entertainment and coverage of international affairs. Over sports. Its extensive use of graphics also the past few years, it has extended its contributes to its appeal. In 2008, its last operations into electronic media, bring- year as an ABC member, the paper had ing under its umbrella the terrestrial TV an audited circulation of 510,000. Un- station China Television Co. 中國電視公 like The Liberty Times, which relies on 司 and satellite TV channel Chung Tien subscriptions for over 70 percent of its Television (CtiTV) 中天電視. It has also circulation, the Apple Daily has become crossed over into the tourism business, of- a major player in the newspaper indus- fering culture- and history-oriented tours try by winning a dominant share of the across the globe. Sister publications of newsstand market. the China Times include the Commercial Founded in 1951, the United Daily Times 工商時報, the China Times Weekly 時 News continues to enjoy a loyal reader- 報周刊 and the Want Daily 旺報, a newspa- ship. Since September 2004, it has put out per launched in 2009 targeting Taiwanese a supplement every Tuesday with articles readers interested in mainland Chinese from The New York Times, including a business affairs. Media Profile Radio stations 171 Terrestrial (wireless) television stations 5 Cable television system operators 62 TV and radio program production/distribution companies 7,160 Audio (compact disc, etc.) production companies 10,098 Satellite broadcasting program providers (281 channels) 107 Satellite broadcasting service operators 9 Newspapers 2,156 Magazines 8,122 Book publishers 13,257 Foreign media with correspondents in Taiwan 61 Note: Figures are as of June 2011. Sources: Government Information Office; National Communications Commission 21015九校 (spelling) (indexed)定稿.indd 210 2011/10/18 1:35:33 AM
    • A cross-section assortment of various magazines published in Taiwan. Recent years have seen the rise of online edition. Another exclusively online giveaway newspapers. Among them, Next newspaper, Taiwan Today, is published Media’s tabloid the Sharp Daily 爽報, seven days a week by the GIO. which shares news content with the Apple Daily, is published five days a week and Magazines targets rapid transit commuters in Taipei City 臺北市, New Taipei City 新北市 and With 8,122 periodicals (as of June Kaohsiung City 高雄市 as well as readers 2011) catering to all sorts of readerships, in Taichung City 臺中市. A second free one might reasonably conclude that daily, Upaper, is published by the United Taiwan’s magazine industry is reaching Daily News Group, which targets the saturation. Each year, however, has seen more than 1.1 million daily Taipei Metro more magazines enter the market than 臺北捷運 passengers. bow out of it. Though a record-high 84 Of Taiwan’s specialized newspapers, magazines withdrew from the market in the most widely read are those focus- 2008, presumably due in part to the glob- ing on finance and the economy. The al recession, 110-plus magazines defied leading dailies in this category are the the odds and entered the fray that year. Commercial Times and the Economic Data compiled by the Ministry of Daily News. And for foreign residents in Finance (MOF) shows that the magazine Taiwan as well as Taiwanese wishing to industry’s annual revenues rose steadily keep abreast of world affairs, besides a for a couple of decades until 2006, after multitude of foreign newspapers available which they fluctuated between a high of at major bookstores, there are three lo- NT$22 billion (US$701 million) in 2008 cally published English dailies to choose and a low of NT$20 billion (US$607 from—the Taipei Times, The China Post million) in 2009 as a result of the glob- and the Taiwan News. The Taiwan News al financial crisis, before rebounding ended print publication on September 30, to NT$21.67 billion (US$685 million) 2010 and is now only available via an in 2010. 21115九校 (spelling) (indexed)定稿.indd 211 2011/10/18 1:35:38 AM
    • 15 Mass Media Taipei International Book Exhibition One of Asia’s largest annual book fairs, the Taipei International Book Exhibition (TIBE) 臺北國際書展 serves as a channel for disseminating market information, developing busi- ness relationships and marketing publishing rights. Among the innumerable Chinese- language publications on display each year are winners of the Golden Tripod Awards 金 鼎獎, presented since 1976 mainly in recognition of excellence of content, and the Golden Butterfly Awards 金蝶獎, held annually since 2004 for layout and artistic design. The 19th TIBE, held from February 9 to 14, 2011, in recognition of the year’s theme coun- try, the Kingdom of Bhutan, had as its theme “Reading­ The Path to Wellbeing.” Among — other events, it featured a Reading Festival with 100 public readings in a dozen languages. TIBE 2011 hosted nearly 856 publishers and 450 writers from 59 countries. With a mil- lion titles in Chinese and other languages being offered, the event attracted 590,000 visitors. In response to fierce rivalry within remains an attractive market for publish- the industry as well as to sharp competi- ers of internationally known periodicals. tion of Web-based and other media for Some, such as Time, Newsweek and advertising patronage, magazine publish- The Economist, offer direct subscrip- ers have been trying to create multiple tion services or distribute their publica- streams of income instead of relying tions through bookstores, while others mainly on advertising. Commonly seen publish Chinese-language editions in ways of diversifying revenue sources in- pursuit of a wider readership. The Chi- clude charging for access to periodicals’ nese editions of fashion magazines such databases, partnering with government as Vogue, Marie Claire, Cosmopolitan, agencies or enterprises to organize events, ELLE and ViVi have long enjoyed top and forming alliances with other types of spots in Taiwan’s sales charts. Those of media to promote products and services. National Geographic magazine, science Market surveys show that magazines magazines such as Scientific American on finance and business management, and Newton, as well as sports and leisure news and current affairs as well as fash- magazines such as Golf, XXL, TENNIS, ion are the most popular among Taiwan’s and Car and Driver have also succeeded reading public, with the first two types in carving out a niche in Taiwan’s maga- dominating the market for weeklies, and zine market. the last commanding the lion’s share of The success of English-learning monthlies. Leading periodicals on finance magazines is also a noteworthy feature of and business management include the Taiwan’s market. Studio Classroom 空中 Business Weekly 商業周刊, Business Today 英語教室 and Let’s Talk in English 大家說 今周刊, CommonWealth 天下雜誌, Smart 英語, both associated with radio and TV 智富月刊 and Wealth 財訊雜誌, while Next programs, have ranked among the top 20 Magazine 壹周刊, the China Times Weekly, best-selling magazines for many years. the Ming Pao Weekly 明報周刊, the TVBS The GIO publishes a number of Weekly and Vision 遠見雜誌 are readers’ foreign-language magazines in print and top choices for news and current affairs. online formats that report on Taiwan. Though magazines have been los- These include Taiwan Review (English), ing audience share and advertising Taiwan aujourd’hui (French), Taiwan revenues to electronic media, Taiwan heute (German), Taivanskaia Panorama 21215九校 (spelling) (indexed)定稿.indd 212 2011/10/18 1:35:39 AM
    • (Russian) and Taiwan Hoy (Spanish). 27.6 percent year-on-year to 11,316,568 Another GIO periodical, Taiwan Pan- volumes, or 31,004 per day. orama 台灣光華雜誌, is published in two As of June 2011, there were 13,257 editions featuring parallel texts, one with book publishers registered in Taiwan. Chinese and English, the other with Chi- Apart from a score of large ones af- nese and Japanese. The Taiwan Review filiated with media conglomerates and celebrated its 60th anniversary in April enjoying ample financial and marketing 2011, while Taiwan Panorama celebrated resources, the majority were small, in- its 35th year in print. dependent firms with registered capital under US$160,000. Given that Taiwan’s Books population growth rate is approaching Since the International Standard Book zero and its book-reading public num- Number (ISBN) system was implemented bers less than 20 million, new titles are in Taiwan in 1989, the number of books experiencing shorter shelf lives and de- appearing with ISBN codes has grown clining sales. Whereas books must sell steadily, exceeding 40,000 each year between 5,000 and 20,000 copies to be since 1995. Despite the global economic profitable, most new titles struggle to downturn over the past couple of years, sell out their typical first printing of 2,000 the book market has proven to be resil- to 3,000 copies. ient. In 2008, it experienced a decline of In addition to works of fiction, books only 677 new titles and 1 percent of rev- on management, personal development enues on sales of roughly US$1 billion. and spiritual enlightenment have the wid- In 2010, the nation’s two largest chain est appeal among Taiwanese readers, with booksellers, Kingstone 金石堂 and Eslite translations of foreign books continuing 誠品, as well as its most prominent online to sell well in 2010. Four of the year’s top bookstore, Books.com.tw 博客來, reported 10 best-sellers were translations of The sales growth. The latter’s sales jumped Lost Symbol by Dan Brown, Elizabeth Display board promoting a comic publication at the 2011 Taipei International Book Exhibition. 21315九校 (spelling) (indexed)定稿.indd 213 2011/10/18 1:35:45 AM
    • 15 Mass Media A touch-screen e-reader display featured at a trade exhibition in Taiwan. Gilbert’s Eat, Pray, Love, Stieg Larsson’s including children’s book awards in the The Girl Who Kicked the Hornet’s Nest, United States and Japan. His latest release, and The Baker Street Letters by Michael Artie and Julie 阿迪和朱莉, was selected Robertson. In Taiwan’s book market, a by the U.S. National Council of Teachers bestseller is defined as one that quickly of English as one of the 10 most notable sells around 100,000 copies. children’s books of 2009. In recent years, the United States, Aspiring writers’ distribution of Japan, the United Kingdom, mainland their works free of charge via the Inter- China and South Korea have been the net has also become a notable trend in main sources for book licensing, while recent years. mainland China, South Korea, Singapore, Japan and other Asian countries have e-Publishing been the top buyers of publication rights Just as Gutenberg’s printing press for books copyrighted in Taiwan. Al- made mass production of books and dis- though the inward flow of publication semination of knowledge possible, digi- licenses for translated works is greater tization has spawned a revolution that than the outward flow, domestic publish- has radically changed the way books ers specializing in illustrated books and are produced, distributed, consumed children’s books, such as Grimm Press 格 and preserved. Aware of the irreversible 林文化 and Heryin Books 和英文化, have trend of digitization, more and more gained a foothold in overseas markets. publishers are focusing on models for Writer-illustrator Jimmy Liao’s 幾米 marketing e-books. works have been translated into a dozen As of the end of 2008, GIO statistics languages and sold across North America indicate that 27.9 percent of domestic and Europe. And, since Guji Guji made publishers were engaged in digital pub- it to The New York Times bestseller list lishing, while 46.6 percent planned to do in 2005, the English versions of Chen so within the next three years. Neverthe- Chih-yuan’s 陳致元 picture books have less, 44.1 percent of publishers expressed won widespread international acclaim, concerns over related problems, including 21415九校 (spelling) (indexed)定稿.indd 214 2011/10/18 1:35:50 AM
    • copyright infringement, the difficulty of with any kind of e-reader, provide at convincing people to change their reading least 100,000 Chinese-language e-book habits, and funding. titles, and boost the combined e-publishing On the hardware side, backed by a industry’s output value to US$3 billion strong information and communications by 2013. technology industry, Taiwan over the past Broadcast Media few years has developed a complete sup- ply chain of key components for e-book reading devices, commonly known as Radio “e-readers.” Among the 10-plus Taiwanese companies specializing in e-reader technol- As of June 2011, Taiwan had 171 ogies, Prime View International 元太科技 is radio stations. Of these, 141 began op- the world’s No. 1 producer of “e-paper”— eration only after 1993, when liberaliza- ultra-thin e-reader screens, also known tion resulted in the release of more radio as “electronic ink displays”—supplying frequencies for commercial use. This more than 90 percent of the global market sharp increase in the number of stations, for this e-reader component. however, has not been accompanied by BenQ 明碁電通, a leading Taiwan- a proportional increase in listeners, thus based manufacturer of computer and resulting in greater segmentation of the communications equipment, launched its listening public. nReader, the world’s first multilingual Surveys have found that music stations e-reader, in January 2010, and displayed are the most popular, primarily attracting at the Taipei World Trade Center in mid- people in their 20s. In second and third 2010 a 6-inch e-reader with a camera to places are variety stations and news sta- scan a book’s bar code. Taiwan’s Delta tions, which are favorites among teenag- Electronics 台達電子 displayed a 13-inch ers and male motorists, respectively. The color-display e-reader at the same event. prime times for radio broadcasting are 8 As to digital publication format, do- a.m. to 12 noon and 2 p.m. to 6 p.m. mestic content providers have in principle Radio Taiwan International (RTI) 中央 agreed to adopt the free and open EPUB 廣播電台, funded by the government, pro- standard set by the International Digital duces and broadcasts programs to regions Publishing Forum. Users of e-readers around the world in 13 languages, high- displaying this format can join 500 par- lighting Taiwan’s culture, society, and ticipating libraries in Taiwan to borrow political and economic affairs. nearly 11,000 titles that the libraries will While most radio programs are in offer online by 2012. Mandarin or Holo 河洛語, some are pro- Aiming to boost development of e- duced in Hakka 客語, the Austronesian publishing, the Executive Yuan in August languages of Taiwan’s indigenous peo- 2009 unveiled the Digital Publishing In- ples, English and other foreign languages dustry Development Strategy and Action (see Chapter 2, “People and Language”). Plan 數位出版產業發展策略及行動計畫, which International Community Radio Tai- provides subsidies to developers and pro- pei 台北國際社區廣播電台—ICRT—is the ducers of related technologies, products island’s only predominantly English- and services over a five-year period. With language radio station, and broadcasts a budget of US$66 million, its goals are talk shows, news reports and Western pop to establish two or three open platforms music. In addition, a dozen other radio that offer digital publications compatible stations air programs in English, Thai, 21515九校 (spelling) (indexed)定稿.indd 215 2011/10/18 1:35:51 AM
    • 15 Mass Media Indonesian and Vietnamese, providing In 2006, the Taiwan Broadcasting Taiwan’s tens of thousands of Southeast System 臺灣公共廣播電視集團 was estab- Asian residents with information about lished to become the umbrella organiza- Taiwan, its labor regulations and news tion for several publicly funded television from their homelands. enterprises, including PTS, CTS, Taiwan Among Taiwan’s seven nonprofit, Indigenous Television 原住民族電視台 public service radio stations are National (TITV), Hakka TV 客家電視 and Taiwan Education Radio 教育電台, which pri- Macroview TV 臺灣宏觀電視, which pro- marily offers educational and language- duces and distributes Chinese-language learning programs, and the Police Radio programs about Taiwan worldwide. This Station 警察廣播電台, which specializes in array of programming resources is de- round-the-clock traffic and news reports, signed to cater to audiences often over- helping people recover belongings left in looked by commercial television, such as taxis and facilitating rescue and disaster minority groups, children, senior citizens relief efforts. and the hearing-impaired. The five terrestrial TV stations have been broadcasting in both digital and ana- Television log formats for a number of years. Digital Terrestrial Television technology has enabled them to greatly Taiwan’s television industry dates expand their broadcasting capacity from back almost half a century to 1962. In a single analog channel to multiple digital its first three decades, TV broadcasting ones. Collectively, they now provide 16 was monopolized by three terrestrial digital channels. stations—Taiwan Television Enterprise 臺 The central government has enacted 灣電視公司, the Chinese Television System a digital convergence development plan (CTS) 中華電視公司 and China Television to promote the popularization of digital Co. The industry has become highly di- TV. Besides planning to terminate analog versified since 1993, when multi-channel terrestrial TV’s broadcasting by 2012 cable and satellite television system op- and encourage the production of high- erators and content providers officially definition content-rich TV programs, the entered the market. Competition further government will subsidize low-income intensified with the launching of two ad- families, who at that time have not re- ditional terrestrial broadcasters—Formosa placed analog TV sets with digital ones, Television 民間全民電視公司 in 1997 and to install digital-to-analog converters. the nonprofit Public Television Service (PTS) in 1998. Cable Television The Taiwan Public Television Service As of June 2011, a total of 107 satel- Foundation 公共電視文化事業基金會 is a lite broadcasting program providers nonprofit organization whose mission is offered 281 satellite channels. The term to serve the public interest, uplift national “satellite broadcasting business” as used broadcasting standards, as well as safeguard in Taiwan’s Satellite Broadcasting Act freedom of expression and access to knowl- designates both retail direct broadcast edge while enhancing cultural and educa- satellite platform operators and wholesale tional development in Taiwan. Funded by cable television linear channel content the government and the private sector, it providers distributing their programming is mandated to operate as an independent via satellite to cable television system institution free of political interference. operators. Cable TV is overwhelmingly 21615九校 (spelling) (indexed)定稿.indd 216 2011/10/18 1:35:51 AM
    • Presenters appearing on the Taiwan Indigenous Television channel. preferred to terrestrial television, as newsgathering vehicles for live coverage Taiwan’s mountainous terrain and of important events and breaking news, high-rises in urban areas often result in were the most watched. poor reception. National Communications In July 2011, the NCC approved the Commission (NCC) 國家通訊傳播委員會 application of Next TV Broadcasting, Ltd. statistics show that as of the end of 2010, 壹傳媒電視廣播股份有限公司 for a license to cable television had an analog household operate an all-news channel on cable-TV- penetration rate of 64.06 percent with like platforms. In a first, the firm is seeking 5,084,491 subscribers. Cable television to broadcast the channel, called Next TV system operators—of which there were a 壹電視, via the Internet by cooperating with total of 62 as of June 2011—typically of- local telecom operators. The channel has fer subscribers a fixed package of over 90 already become well-known in Taiwan for analog channels at a monthly rate capped using animation in its news reports. by regulatory authorities at NT$600 While the bulk of domestically pro- (US$19). They adhere to more or less duced news programs are in Mandarin, the same scheme for allocating chan- SET operates an all-Holo channel; the nel numbers in accordance with different government-funded Hakka TV broadcasts programming categories while ensuring in the Hakka language; and TITV, also access to public-interest programming. publicly funded, serves Taiwan’s indig- According to an April-May 2008 enous communities. survey commissioned by the NCC, news Widely carried foreign film channels, channels were the most frequently viewed all of which provide Chinese subtitles, in- by cable television viewers in Taiwan. In clude Home Box Office (HBO), Cinemax the same year, a Nielsen survey likewise and Star Movies. Live telecasts of lo- indicated that news channels had the cal and foreign baseball and basketball highest ratings among all types of linear league games, along with a wide selection channels. The domestic news channels of other sports programming, are avail- TVBS-N, SET 三立, CtiTV and ETTV able on ESPN Star Sports 衛視體育台, 東森, with their large fleets of satellite ESPN and Videoland Sports 緯來體育台. 21715九校 (spelling) (indexed)定稿.indd 217 2011/10/18 1:35:56 AM
    • 15 Mass Media Widely carried foreign-origin children’s channels, meanwhile, include the Disney where in the past local authorities were able to set caps on analog subscription Channel and the Cartoon Network. rates, since local regulators can only set rates in their respective service areas. Digital Transition As of December 2010, about 70 per- The NCC is requiring the cable TV cent of cable system operators provided industry to move toward full digitiza- digital programming as a premium option tion and is allowing competition for in addition to their standard packages, subscribers over a greater number of with 7.7 percent (391,462) of cable TV service areas than before. An amend- customers subscribing to such service de- ment to the Cable Radio and Television livered by digital set-top boxes. Of these, Act approved by the Executive Yuan and 276,984 were digital pay TV subscribers. pending legislative approval would lift An increasing variety of digital video the previous limitation of cable system programming is also available via the operators to their licensed franchise ar- Internet. Chunghwa Telecom 中華電信, eas in order to spur competition in areas for instance, operates an Internet Proto- where previously only one operator was col television platform known as MOD licensed. The NCC is also reserving the (Multimedia on Demand). Pay-per-view power to set cable television subscrip- movies and other programs are offered in tion fees at the central government level, addition to a basic channel package. • Government Information Office: http://www.gio.gov.tw Related • Central News Agency: http://www.cna.com.tw Websites • National Communications Commission: http://www.ncc.gov.tw • Radio Taiwan International: http://www.rti.org.tw • Public Television Service: http://www.pts.org.tw • Taipei International Book Exhibition: http://www.tibe.org.tw • Taiwan Today: http://taiwantoday.tw • Focus Taiwan: http://focustaiwan.tw 21815九校 (spelling) (indexed)定稿.indd 218 2011/10/18 1:35:56 AM