ASUS TAITRA - International Brand Forum - 2010
ASUS Brand Story
ASUS become WW#1 MB maker   ASUS become WW#1 graphic card maker WW#3 Consumer NB
Global Economic Crisis
ASUS Brand Portfolio
1st to adopt the most stringent EMI testing standard that is 30% stricter than the industry standard. 1989 2004 2005 2007 ...
Bring Tomorrow’s Technology Today
Aerospace-level Thermal Design CeraM!X  Heat-sink Coating Tech. <ul><li>Premium Ceramics material which is widely used in ...
 
TPU  (TurboV Processing Unit)
* Testing result may differ from the system components that used. TPU  (TurboV Processing Unit)
We are responsible for the our world … ASUS EPU: One small step for man, one giant leap for mankind!
EPU   (Energy Processing Unit) An active way of conserving power and the environment 97% of ASUS MBs designed with EPU Sys...
EPU   (Energy Processing Unit) * Testing result may differ from the system components that used. Auto reduce unnecessary p...
Quality story :in the Space
ASUS W1,2004 First carbon fiber notebook.
ASUS S6,2006 First notebook ever using genuine leather.
ASUS U6 Bamboo, 2008 Sustainable materials.
ASUS NX Series, 2010 A new perception.
 
More than 9 awards everyday ! GOLD
Globalization in Service US 2 Service Centers (additional 2500  FedEx points) Support 37 languages EU 21 Service Centers A...
ASUS has 20 service centers all over Indonesia
Thank you !
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Sharing Asus’s Experience in Becoming a Global Brand

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Willy Halim, Country Manager, Asus Indonesia, shared the company's experience in becoming a global brand, at the Taiwan Excellence International Brand Forum, Hotel Mulia Jakarta, September 30, 2010.

http://taiwanexcellence.net

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  • Joe continue on the introduction of EPU
  • Two of Asus laptop computers were chosen for the MIR Station. Victor, the astronaut told us that Asus NBs were the most reliable equipments, zero defect for more than 600 days in space.
  • ASUS W1,2004 The W1 notebook features military aviation grade carbon fiber on its front cover. The material’s strength and lightweight characteristics make it ideal for a product intended for mobility. Awards: IF China 2004 Red Dot Germany 2004
  • Asus S6 Series, 2006 The first notebook ever using genuine leather Additional Info: Every hide is unique featuring individual characteristics, akin to fingerprints that indicate the leather’s natural origins. Each piece is hand picked and subjected to the most stringent examination to guarantee quality that meets industrial technology standards. Awards: IF Design Award China 2006 Good Design Award 2006 Red Dot Design Award 2006 IF 2007 Product Design Award
  • ASUS U6 Bamboo, 2008 The ASUS Bamboo Series notebooks are an intimate celebration of the beauty of bamboo and the power of nature. The Bamboo Series is a concept notebook from ASUS and marks Green ASUS’ commitment to our environment. Additional Info: Bamboo has been hailed as a key crop that has been used for a broad range of products, such as furniture, interior decoration, tools, and clothing, to name just a few. It is sustainable and very strong, easy and quick to grow, requires very little water, helps reduce CO2 and is fairly pest resistant. The introduction of the Bamboo notebooks clearly demonstrates Green ASUS&apos; respect and commitment to the environment. Mature Moso bamboo, around 2 years old, is used in the Bamboo notebooks. This aligns with the natural lifespan of the bamboo, and the manufacturing process uses less energy than traditional metal alloys that are refined from petrol. In addition, the Bamboo notebook enables the user to have a more personal relationship with the computer. Users will have a highly individual and personal experience with the Bamboo notebook where every touch on the touch pad will be reflected by color and surface change over time and use, as only a natural fiber like bamboo can demonstrate. Bamboo is a stunning blend of the ancient and the modern, having been used and revered for its properties over centuries in Chinese culture. The Bamboo notebook represents ASUS&apos; continuous commitment to introducing cutting-edge products that deliver a unique user experience. Using an environmentally friendly natural material such as bamboo, a harmony between technology and nature is established seamlessly, powerfully and stylishly. The beautiful use of bamboo allows you a sense of familiarity and a resonance of touch that brings the power and harmony of nature into your computing environment. Every notebook is unique as each piece of bamboo has its own natural patterning that is beautifully revealed by ASUS&apos; proprietary manufacturing process. And underneath the beauty of the surface is a feat of engineering, boasting an incredible resilience that has been testing to its limit successfully on the unforgiving conditions of Mount Everest.
  • Sharing Asus’s Experience in Becoming a Global Brand

    1. 1. ASUS TAITRA - International Brand Forum - 2010
    2. 2. ASUS Brand Story
    3. 3. ASUS become WW#1 MB maker ASUS become WW#1 graphic card maker WW#3 Consumer NB
    4. 4. Global Economic Crisis
    5. 5. ASUS Brand Portfolio
    6. 6. 1st to adopt the most stringent EMI testing standard that is 30% stricter than the industry standard. 1989 2004 2005 2007 2008 2009 1st 8-Phase Power Design 1st to introduce Stack Cool Technology which uses 4 extra layers in the PCB to improve the system's thermals. 1st Stack Cool 2 PCB Design Turbo Key: instantly boosts performance by up to 5% Stack Cool3+ and Stack COol3 Technologies effectively lower temperatures by up to 17% Introduced Q-Shield; 1st to provide 4X better EMI/ESD protection 1st True 16-Phase Power Design TurboV: an easy-to-use real-time O.C. utility capable of breaking the O.C. bottleneck and pushing O.C. performance to the limit. Introduced HE 95 Technology; the 1st to adopt 2oz Copper PCB in motherboards (P5E64WS EVO) ASUS: Innovation Leader
    7. 7. Bring Tomorrow’s Technology Today
    8. 8. Aerospace-level Thermal Design CeraM!X Heat-sink Coating Tech. <ul><li>Premium Ceramics material which is widely used in Commercial & military aircrafts and </li></ul><ul><li>space shuttles because it retains dimensional stability through a range of high temperatures </li></ul><ul><li>and exhibit very high mechanical strength, and it also provides LARGER SURFACE for heat </li></ul><ul><li>dissipation </li></ul>Excellent heat conduction + thermal radiation -> Best heat-dissipating even under poor air-flow environment Micro-porous ceramic + Uneven surface -> 50% larger surface to effectively drive heat away from components Superb heat-resistance + Oxidation-resistance -> Ultimate Reliability Uneven surface is just like tiny fins extended from heat sink, effectively conduct heat to the air No CeraM!X (even) With CeraM!X (uneven) CeraM!X surface has larger area to dissipate heat
    9. 10. TPU (TurboV Processing Unit)
    10. 11. * Testing result may differ from the system components that used. TPU (TurboV Processing Unit)
    11. 12. We are responsible for the our world … ASUS EPU: One small step for man, one giant leap for mankind!
    12. 13. EPU (Energy Processing Unit) An active way of conserving power and the environment 97% of ASUS MBs designed with EPU System-level power conservation Performance mode on demand
    13. 14. EPU (Energy Processing Unit) * Testing result may differ from the system components that used. Auto reduce unnecessary power consumption under different usage scenarios! Heavy Loading
    14. 15. Quality story :in the Space
    15. 16. ASUS W1,2004 First carbon fiber notebook.
    16. 17. ASUS S6,2006 First notebook ever using genuine leather.
    17. 18. ASUS U6 Bamboo, 2008 Sustainable materials.
    18. 19. ASUS NX Series, 2010 A new perception.
    19. 21. More than 9 awards everyday ! GOLD
    20. 22. Globalization in Service US 2 Service Centers (additional 2500 FedEx points) Support 37 languages EU 21 Service Centers APAC 54 Service Centers APAC RC:35 TW RC:12 China RC:7 (+ASP/Disti=100)
    21. 23. ASUS has 20 service centers all over Indonesia
    22. 24. Thank you !

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