Kobo
(Shortcovers)
    2010.04.19
September 2008
http://en.wikipedia.org/wiki/Indigo_Books_and_Music
:
Lose 5-10% of print sales
  to ebooks in 5 years


                       http://blip.tv/file/2798840/
1)   5-10%
2)   ebook
“Your whole reading life,
   always with you.”
February 26, 2009
    pilot launch
A full bookstore in your pocket.
Buy a book, it is added to your
    library in “The Cloud”
Move to the web or
a different device…
…your books follow you.
DRM
tied to users account
http://www.youtube.com/watch?v=uZRC1oy4QIo
December 15, 2009
Shortcovers -> Kobo
http://www.youtube.com/watch?v=EAMkHgu1O_o
http://www.youtube.com/watch?v=PD-7ObmNpVg
http://www.youtube.com/watch?v=lcQPee3qYrM
Kobo eBook          7.69    9.89    17.99
 Indigo Paper       12.16   13.20    25.08
Indigo Hardcovver      --      --    ...
Kobo eBook                 7.69    9.89    17.99
 Indigo Paper       0.63   12.16   13.20    25.08
Indigo Hardcovver      ...
Kobo eBook                 7.69    9.89    17.99
 Indigo Paper       0.63   12.16   13.20    25.08
Indigo Hardcovver      ...
Kobo eBook                 7.69           9.89    17.99
 Indigo Paper       0.63   12.16   0.74   13.20    25.08
Indigo Ha...
Kobo eBook                 7.69           9.89    17.99
 Indigo Paper       0.63   12.16   0.74   13.20    25.08
Indigo Ha...
Kobo eBook                 7.69           9.89           17.99
 Indigo Paper       0.63   12.16   0.74   13.20   0.71    2...
Kobo eBook                 7.69           9.89           17.99
 Indigo Paper       0.63   12.16   0.74   13.20   0.71    2...
Kobo eBook                 7.69           9.89           17.99
 Indigo Paper       0.63   12.16   0.74   13.20   0.71    2...
Kobo eBook                 7.69           9.89           17.99
 Indigo Paper       0.63   12.16   0.74   13.20   0.71    2...
50% of your suggested retail price
(   )
http://www.slideshare.net/MTamblyn/your-reading-life-always-with-you-michael-tamblyn-shortcovers-at-tools-of-change-frankf...
$10




http://www.slideshare.net/MTamblyn/your-reading-life-always-with-you-michael-tamblyn-shortcovers-at-tools-of-chang...
http://www.flickr.com/photos/43602175@N06/4070018828/
http://www.flickr.com/photos/hiperactivo/3644097750/
shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been gi...
shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been gi...
shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been gi...
shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been gi...
shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been gi...
focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
serv...
focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
serv...
focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
serv...
focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
serv...
focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
serv...
focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
serv...
kobo twitter   http://twitpic.com/1g36pc
Lessons to Learn
UI
Credit:

                                2009 Kobo VP Michael Tamblyn
(http://www.michaeltamblyn.com/)                    ...
無所不在的數位閱讀體驗-Kobo
無所不在的數位閱讀體驗-Kobo
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無所不在的數位閱讀體驗-Kobo
無所不在的數位閱讀體驗-Kobo
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無所不在的數位閱讀體驗-Kobo

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Kobo是加拿大最大的電子書店。從實體書店Indigo起家,現已Spin-off成為一家獨立經營的公司。Kobo的標語是eReading, anytime, anyplace.

這是台灣數位出版聯盟所做的研究簡報,希望大家多了解國外業者的作法。
http://www.dpublishing.org.tw/2010/04/kobo.html

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無所不在的數位閱讀體驗-Kobo

  1. 1. Kobo (Shortcovers) 2010.04.19
  2. 2. September 2008
  3. 3. http://en.wikipedia.org/wiki/Indigo_Books_and_Music
  4. 4. : Lose 5-10% of print sales to ebooks in 5 years http://blip.tv/file/2798840/
  5. 5. 1) 5-10%
  6. 6. 2) ebook
  7. 7. “Your whole reading life, always with you.”
  8. 8. February 26, 2009 pilot launch
  9. 9. A full bookstore in your pocket.
  10. 10. Buy a book, it is added to your library in “The Cloud”
  11. 11. Move to the web or a different device…
  12. 12. …your books follow you.
  13. 13. DRM tied to users account
  14. 14. http://www.youtube.com/watch?v=uZRC1oy4QIo
  15. 15. December 15, 2009 Shortcovers -> Kobo
  16. 16. http://www.youtube.com/watch?v=EAMkHgu1O_o
  17. 17. http://www.youtube.com/watch?v=PD-7ObmNpVg
  18. 18. http://www.youtube.com/watch?v=lcQPee3qYrM
  19. 19. Kobo eBook 7.69 9.89 17.99 Indigo Paper 12.16 13.20 25.08 Indigo Hardcovver -- -- 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 20.46 Amazon Hardcover 14.93 19.00 17.51 TW 315.00 TW Book11
  20. 20. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 13.20 25.08 Indigo Hardcovver -- -- 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 20.46 Amazon Hardcover 14.93 19.00 17.51 TW 315.00 TW Book11
  21. 21. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 13.20 25.08 Indigo Hardcovver -- -- 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 20.46 Amazon Hardcover 0.64 14.93 19.00 17.51 TW 315.00 TW Book11
  22. 22. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 0.74 13.20 25.08 Indigo Hardcovver -- -- 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 20.46 Amazon Hardcover 0.64 14.93 19.00 17.51 TW 315.00 TW Book11
  23. 23. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 0.74 13.20 25.08 Indigo Hardcovver -- -- 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 20.46 Amazon Hardcover 0.64 14.93 0.63 19.00 17.51 TW 315.00 TW Book11
  24. 24. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08 Indigo Hardcovver -- -- 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 20.46 Amazon Hardcover 0.64 14.93 0.63 19.00 17.51 TW 315.00 TW Book11
  25. 25. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08 Indigo Hardcovver -- -- 0.88 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 20.46 Amazon Hardcover 0.64 14.93 0.63 19.00 17.51 TW 315.00 TW Book11
  26. 26. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08 Indigo Hardcovver -- -- 0.88 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 0.56 20.46 Amazon Hardcover 0.64 14.93 0.63 19.00 17.51 TW 315.00 TW Book11
  27. 27. Kobo eBook 7.69 9.89 17.99 Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08 Indigo Hardcovver -- -- 0.88 20.32 Kindle eBook 9.6 11.99 11.60 Amazon Paper -- 10.20 0.56 20.46 Amazon Hardcover 0.64 14.93 0.63 19.00 0.66 17.51 TW 315.00 TW Book11
  28. 28. 50% of your suggested retail price
  29. 29. ( )
  30. 30. http://www.slideshare.net/MTamblyn/your-reading-life-always-with-you-michael-tamblyn-shortcovers-at-tools-of-change-frankfurt
  31. 31. $10 http://www.slideshare.net/MTamblyn/your-reading-life-always-with-you-michael-tamblyn-shortcovers-at-tools-of-change-frankfurt
  32. 32. http://www.flickr.com/photos/43602175@N06/4070018828/
  33. 33. http://www.flickr.com/photos/hiperactivo/3644097750/
  34. 34. shopping experience, reading experience, device coverage, and how much freedom the user has with the books they’ve been given from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  35. 35. shopping experience, reading experience, device coverage, and how much freedom the user has with the books they’ve been given from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  36. 36. shopping experience, reading experience, device coverage, and how much freedom the user has with the books they’ve been given from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  37. 37. shopping experience, reading experience, device coverage, and how much freedom the user has with the books they’ve been given from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  38. 38. shopping experience, reading experience, device coverage, and how much freedom the user has with the books they’ve been given from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  39. 39. focus attention on specific great books, reward our loyal customers, and celebrate the launch of new features, apps or services. from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  40. 40. focus attention on specific great books, reward our loyal customers, and celebrate the launch of new features, apps or services. from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  41. 41. focus attention on specific great books, reward our loyal customers, and celebrate the launch of new features, apps or services. from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  42. 42. focus attention on specific great books, reward our loyal customers, and celebrate the launch of new features, apps or services. from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  43. 43. focus attention on specific great books, reward our loyal customers, and celebrate the launch of new features, apps or services. from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  44. 44. focus attention on specific great books, reward our loyal customers, and celebrate the launch of new features, apps or services. from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/
  45. 45. kobo twitter http://twitpic.com/1g36pc
  46. 46. Lessons to Learn
  47. 47. UI
  48. 48. Credit: 2009 Kobo VP Michael Tamblyn (http://www.michaeltamblyn.com/) TOC blip.tv http://blip.tv/file/2798840/ slideshare http://www.slideshare.net/MTamblyn/ your-reading-life-always-with-you-michael-tamblyn-shortcovers- at-tools-of-change-frankfurt Kobo http:// blog.kobobooks.com/ Kobo http:// www.kobobooks.com/

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