E Book Business Of Besta

849 views
726 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
849
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

E Book Business Of Besta

  1. 1. eBook Operation for 20 Years Our First eBook - The Electronic Dictionary Different formats and types of standard and specialized Dictionaries COMPACT LIGHT WEIGHT EFFICIENT SCALABLE Source: Besta Website
  2. 2. Current Customer Segmentation < Aged 22 > Aged 31 Forced Reading Casual Reading + + Studying Buying Power = Aged 23~30 FUN FUN FUN
  3. 3. Enhancements T EN LIVE VOICE PRONUNCIATION M IN G A RY IN ENCYCLOPEDIA E RT A AD T ET RE EN ECR AL WORD USAGE eS SU IES A C ILIT TESTS U T (TOEFL, TOIEC, GEPT, SAT, GMAT, GRE)
  4. 4. Evolution ENGLISH LEARNING MULTIPLE LANGUAGES VOCABULARY CHINESE LEARNING GRAMMAR CASUAL READING WIRELESS CONNECTIVITY PLATFORM OPERATIONS So What Have We Been Waiting For? Source: Besta Website
  5. 5. Consumer Behavior ONLINE SHOPPING BEHAVIOR TECH SAVVINESS READING BEHAVIOR COPYRIGHT PERSPECTIVE GDP DIFFERENCE SPENDING BEHAVIOR SAVINGS RATE
  6. 6. Color Panels Smart Phones: 3.0”~4.0” THE DREAM Short Reading: OK Emergency Web Browsing: OK PRODUCT eMail App: Great Other Apps: Great Battery Life: NO OK! Net Book: 7”~11.6” Colour ePaper Reading: OK but still heavy PRICY Web: OK but heavy Dull Colors Apps: OK but heavy Price: High Slow Page Turn Battery Life: NO OK!!! Time to Market
  7. 7. Reading From PC? What’s the Definition of eBook?
  8. 8. OPERATIONS ACROSS BORDERS ONLY 23mn in population
  9. 9. Gateway to China
  10. 10. Target Audience All Ages Is it a Phone? Is it a PC? Is it a Web Device? No, It’s a Besta OOO Device!
  11. 11. Main Boosters (Taiwan) Internet Usage Rates Across Age Groups Internet Penetration Rate: 68% M. Phone Penetration Rate: 105.9% Broadband Penetration Rate: 30.4% 3G Web Penetration Rate: 6.6% WiFi Penetration Rage: 25.1%
  12. 12. The Besta Platform
  13. 13. Besta Platform
  14. 14. Consolidation of our Global Sites
  15. 15. Our Sales Channels (Taiwan) Brick ‘n Mortar 1,400 3C Sales Locations 40 Besta Owned Sales Points Nationwide After Sales Service Locations 3 Specialized Service Centers Centralized Call Center
  16. 16. Create The Ultimate Reading Experience
  17. 17. Terima Kashi Faleminderit Hvala Thank You Благодарности ‫תודה‬ Merci Спасибо Ευχαριστώ Gracias Takk Pateiciba Danke Dzeiki Obrigado Kiitos Teşekkürler Grazie ‫ﺷﻜﺮﺍ‬ Tak Salamat Хвала Aciu Aitah ध"यवाद Koszonom ขอบคุณ

×