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2011國際電子書研討會暨美國書展心得分享
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2011國際電子書研討會暨美國書展心得分享

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台灣數位出版聯盟「2011國際電子書研討會暨美國書展」心得分享,簡報內容之文字說明,請參考聯盟網頁:

台灣數位出版聯盟「2011國際電子書研討會暨美國書展」心得分享,簡報內容之文字說明,請參考聯盟網頁:
http://www.dpublishing.org.tw/2011/06/2011.html

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    2011國際電子書研討會暨美國書展心得分享 2011國際電子書研討會暨美國書展心得分享 Presentation Transcript

    • 2011 2011.06.20
    • 1. EPUB 3
    • 1.1
    • ≠App
    • ≠AppEPUB3/HTML 5
    • 1.2
    • 1.2
    • Random House
    • 1.3 metadata ISBN ONIX OPDS
    • 1.4 EPUB3in the future
    • +Annotation
    • from: TOC2011 http://www.toccon.com/toc2011/public/schedule/detail/16308
    • from: TOC2011 http://www.toccon.com/toc2011/public/schedule/detail/16308
    • 2. convergence
    • x x
    • Cannibalization
    • Cannibalization
    • xx%
    • Keep investing in digital
    • “reinventing” the print product
    • video & graphic from: http://www.workman.com/products/9780761148258/
    • “Please turn off your electronic devices.”
    • Close your book?
    • 3. as a Publisher
    • 3.1 self-publishing
    • 7% world mkt
    • 3.2 Pure digital Publisher
    • 3.3 Agents as publishers
    • 3.4 Amazon as a publisher
    • 4. Discoverability
    • 4. Discoverability
    • CC via Flickr by kattebelletjehttp://www.flickr.com/photos/kattebelletje/5363963636/
    • CC via Flickr by moontanfrom: http://www.flickr.com/photos/axel/65644/
    • 4.1
    • Barnes & Noble
    • CC via Flickr by Aranamihttp://www.flickr.com/photos/z0/4829566428/
    • CC via Flickr by Aranamihttp://www.flickr.com/photos/z0/4829566428/
    • 4.2
    • MBA 101SNS: FB, TwitterBook video/trailerRecommendationAnalytic tools
    • 5. Devices
    • Tablet vs. E-ink
    • Nook Simple Kobo TouchTouch Reader Screen reader
    • From: http://www.engadget.com/2011/05/26/nook-wifi-and-kobo-ereader-touch-edition-assault-the-amazon-kind/
    • E-ink 15%↑ 49% ↑ 66-126% ↑
    • 6. ebook pricing
    • From Kobo’s VP Michael Tamblyn’ talk
    • graphic from http://wheelercentre.com/dailies/post/f53e545cc03d/
    • ebook vs. pbook
    • graphic from http://www.cmibooks.com/2011/03/e-books-surge-while-print-suffers-in-january-2011-vs-2010/
    • > >
    • 25%~50%
    • 25%~50% pure digital
    • 7. DRM
    • 7. DRM
    • • DRM Amazon, Apple, Adobe• streaming vs. download (streaming = DRM )• IDPF: interoperable DRM
    • 8.Power User
    • photo: cc via Flickr by Mike Licht, NotionsCapital.com http://www.flickr.com/photos/notionscapital/5000312648/
    • BISG (Book Industry Study Group) 44 Kindle
    • 18% 61% 66%2009 49% 2009 1.9%8.7% 2012 12%
    • 11%2010 10 2011 1 5% 13% 58% 20%
    • 9. Google eBooks
    • ABA IndieCommerce Web system
    • 10. Netflix-like ebook service (rental)
    • 10. Netflix-like ebook service ? (rental)
    • (purchase-based)
    • (access-based)
    • e.g.24symbols
    • video from: http://www.24symbols.com/
    • 11. international ebooks in the US market
    • 100%
    • territorial rights
    • consumers
    • +
    • ? +
    • 12. ebooks & library
    • love ebooks
    • 50 Suffolk✓ 18 3✓2011 66%OverDrive✓2010 2009✓2011 2010
    • OverDrive+ Kindle Lending
    • OverDrive ?+ Kindle Lending
    • Nooks Friends
    • 13.
    • video from: http://www.youtube.com/watch?v=EkEn3H18OLU
    • 14. Bliofrom Baker & Taylor
    • video from: http://www.youtube.com/watch?v=LpBvbQnGBRY
    • Win Dell ToshibaiOS/Android/webOS/windows phone
    • 1. “ ”
    • • App• ✓ ✓ ✓ ✓ ✓ social reading ✓ ✓ ✓ audio books...
    • 2.
    • Devices 10%eBooks 10%
    • 3. x x x
    • book can play game can readmusic can watch ...
    • 4.
    • http://www.flickr.com/photos/zieak/3217657200/
    • PC post PChttp://www.flickr.com/photos/zieak/3217657200/
    • PC post PChttp://www.flickr.com/photos/zieak/3217657200/