20090810紙書,電書,iPhone書定價討論

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20090810紙書,電書,iPhone書定價討論

  1. 1. iPhone 2009/08/10
  2. 2. B&N Amazon Kindle B&N Shortcovers iTunes eBook 29.95 19.95 29.95 300 ebook 15.96 10.49 0.99 0.7=210 19.77 9.99 23.96 279 0.5=149 PC Mac PC ereader iPhone Mac 0.4=120 iphone Blackberry iPhone iphone 0.3=99 ereader? Blackberry
  3. 3. B&N Oreilly Amazon Kindle B&N Shortcovers iTunes eBook Print 19.99 19.99 15.99 19.99 3.99 ebook NA NA Print 13.58 9.99 15.99 2.99 +Ebook 149 21.99 PC Mac PC Ebook ereader iPhone Mac (Mobi+PDF iphone iphone Blackberry iPhone +ePub) 99 ereader? Blackberry 15.99
  4. 4. B&N Amazon Kindle B&N Shortcovers iTunes eBook 29.95 14.00 29.95 380 ebook 9.99 9.99 0.99 0.7=266 18.89 9.75 23.96 342 0.5=190 PC Mac PC ereader iPhone Mac 0.4=149 iphone Blackberry iPhone iphone 0.3=119 ereader? Blackberry
  5. 5. • ( ) x 0.7 • iPhone ( ) x 0.4 • • PCHome 180 zinio 133 0.7 126 iphone 0.4 72 69 • 365 288 0.7=255 0.5=182 iphone 0.4=146 129 • 150 zinio 100 0.7=105 99 iphone 0.4=60 59

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