20090729數位出版品定價討論
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20090729數位出版品定價討論

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20090729數位出版品定價討論 20090729數位出版品定價討論 Presentation Transcript

  • 2009.07.29
  • • • • •
  • • / 19.99/26.99 = 0.74 • Kindle/ 9.99/19.99 = 0.5 • Kindle/ 9.99/26.99 = 0.37
  • • / 23.99/34.99 = 0.68 • Kindle/ 14.39/23.99 = 0.60 • Kindle/ 14.39/34.99 = 0.42
  • • / • Kindle/ 9.99/19.95 = 0.5 • Kindle/ 9.99/19.95 = 0.5
  • • / • Kindle/ 9.99/22.99 = 0.43 • Kindle/ 9.99/22.99 = 0.43
  • • • Kindle/ 6.59/10.99 = 0.73 • Kindle/ 6.59/7.99 = 0.82
  • • BN /list 8.79/19.99 = 0.43 • BN /BN 8.79/12.99 = 0.67
  • • Kindle/ 9.99/14.95 = 0.67
  • • BN /list 9.99/14.95 = 0.67 • BN / 9.99/20.00 = 0.5 • BN / 9.99/11.96 = 0.83
  • • / • • • Kindle • • Kindle Amazon • Amazon 35%
  • Amazon 35% 65% Kindle Amazon 45%-29.95/year 55% advantage Google 63% 37% Apple 70% 30% ** Kindle
  • Shortcovers 70% 30%  Scribd 80% 20% Lulu 80% 20% Smashwords 85% 15%
  • 15% 25% 35% B&N 50% brand ...
  • author
  • author publisher printer distributor retailer
  • author publisher printer distributor retailer 10% 30% 10% 10% 40%
  • author publisher distributor retailer
  • author publisher e-store
  • author publisher e-store
  • author publisher e-store
  • author publisher e-store
  • author publisher e-store 33% 33% 33%
  • • Collections, Title by title • One time only, Chapter by Chapter • Subscription ( ) • Kindle blog : Amazon 30% • Hello? You already sold me that in print (Both should be about 125% of print. Online only should be about 50-75% of print.) • Freemium ( DRM)
  • • = 60 ~80   • / eStore = 7/3 • 20%~30
  • CC via Flickr: http://www.flickr.com/photos/arendle/381207331/