2009.07.29
•
•
•
•
• / 19.99/26.99 = 0.74
• Kindle/ 9.99/19.99 = 0.5
• Kindle/ 9.99/26.99 = 0.37
• / 23.99/34.99 = 0.68
• Kindle/ 14.39/23.99 = 0.60
• Kindle/ 14.39/34.99 = 0.42
• /
• Kindle/   9.99/19.95 = 0.5
• Kindle/   9.99/19.95 = 0.5
• /
• Kindle/   9.99/22.99 = 0.43
• Kindle/   9.99/22.99 = 0.43
•
• Kindle/   6.59/10.99 = 0.73
• Kindle/   6.59/7.99 = 0.82
• BN   /list   8.79/19.99 = 0.43
• BN   /BN     8.79/12.99 = 0.67
• Kindle/   9.99/14.95 = 0.67
• BN   /list   9.99/14.95 = 0.67
• BN   /           9.99/20.00 = 0.5
• BN   /       9.99/11.96 = 0.83
•                 /
•
•
•   Kindle
    •
    •    Kindle       Amazon
    •   Amazon                 35%
Amazon
                     35%         65%
  Kindle
 Amazon
                45%-29.95/year   55%
advantage
 Google       ...
Shortcovers   70%   30%


  Scribd      80%   20%


  Lulu        80%   20%


Smashwords    85%   15%
15%

25%

35%     B&N

50%


      brand   ...
author
author   publisher   printer   distributor   retailer
author   publisher   printer   distributor   retailer




  10%       30%        10%        10%         40%
author   publisher   distributor   retailer
author   publisher   e-store
author   publisher   e-store
author   publisher   e-store
author   publisher   e-store
author   publisher   e-store




 33%        33%          33%
•   Collections, Title by title

•   One time only, Chapter by Chapter
•   Subscription (                                )...
•                  =   60   ~80    
•                      /
    eStore = 7/3
•
           20%~30
CC via Flickr: http://www.flickr.com/photos/arendle/381207331/
20090729數位出版品定價討論
20090729數位出版品定價討論
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20090729數位出版品定價討論

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20090729數位出版品定價討論

  1. 1. 2009.07.29
  2. 2. • • • •
  3. 3. • / 19.99/26.99 = 0.74 • Kindle/ 9.99/19.99 = 0.5 • Kindle/ 9.99/26.99 = 0.37
  4. 4. • / 23.99/34.99 = 0.68 • Kindle/ 14.39/23.99 = 0.60 • Kindle/ 14.39/34.99 = 0.42
  5. 5. • / • Kindle/ 9.99/19.95 = 0.5 • Kindle/ 9.99/19.95 = 0.5
  6. 6. • / • Kindle/ 9.99/22.99 = 0.43 • Kindle/ 9.99/22.99 = 0.43
  7. 7. • • Kindle/ 6.59/10.99 = 0.73 • Kindle/ 6.59/7.99 = 0.82
  8. 8. • BN /list 8.79/19.99 = 0.43 • BN /BN 8.79/12.99 = 0.67
  9. 9. • Kindle/ 9.99/14.95 = 0.67
  10. 10. • BN /list 9.99/14.95 = 0.67 • BN / 9.99/20.00 = 0.5 • BN / 9.99/11.96 = 0.83
  11. 11. • / • • • Kindle • • Kindle Amazon • Amazon 35%
  12. 12. Amazon 35% 65% Kindle Amazon 45%-29.95/year 55% advantage Google 63% 37% Apple 70% 30% ** Kindle
  13. 13. Shortcovers 70% 30%  Scribd 80% 20% Lulu 80% 20% Smashwords 85% 15%
  14. 14. 15% 25% 35% B&N 50% brand ...
  15. 15. author
  16. 16. author publisher printer distributor retailer
  17. 17. author publisher printer distributor retailer 10% 30% 10% 10% 40%
  18. 18. author publisher distributor retailer
  19. 19. author publisher e-store
  20. 20. author publisher e-store
  21. 21. author publisher e-store
  22. 22. author publisher e-store
  23. 23. author publisher e-store 33% 33% 33%
  24. 24. • Collections, Title by title • One time only, Chapter by Chapter • Subscription ( ) • Kindle blog : Amazon 30% • Hello? You already sold me that in print (Both should be about 125% of print. Online only should be about 50-75% of print.) • Freemium ( DRM)
  25. 25. • = 60 ~80   • / eStore = 7/3 • 20%~30
  26. 26. CC via Flickr: http://www.flickr.com/photos/arendle/381207331/
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