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Viral Marketing
 

Viral Marketing

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My take on Viral marketing

My take on Viral marketing

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    Viral Marketing Viral Marketing Presentation Transcript

    • Just realized that
      Viral Marketing
      isn’t about marketing viruses
    • Viral Messages are ones that spread like a virus
    • Easily communicable
      Viral Elements
      Scale easily
      Exploit common behavior
      Give Away
      Avail others resources
      Utilize existing networks
    • Success Ingredients
      • Fun or Intrigue factor
      • Looks cool
      • Forwarder to get the praise
      • Credible look & feel
      • People centric not organization centric
    • Why are people
      Viral Marketing
    • Your Customer has changed
      Why are people
      Viral Marketing
      Your Customer now has a voice
      Your Customer has more choice
      Your Customer now collaborates
    • Blah!
      Blah!
      Blah!
      Blah!
      Blah!
      Blah!
      Blah!
      Blah!
      Blah!
      My message! BUT, where am I?
      Blah!
    • Your Brand
      Combines well
      Inexpensive
      Reach
      Automated
      Long-term results
      Engage
      Benefits
    • How does one
      Viral Market
    • What success has
      Viral Marketing
      enjoyed
    • An early example is the ‘Three Investigators‘ and their
      Ghost-to-Ghost Network
    • + $400 MN =
      Didn’t I start it all off!
      *Wikipedia
    • I created a
      Viral Marketing
      phenomenon
    • 5 million social media friends
      8.5 million website visitors
      80 million video views
      Viral Marketing helped me win the US presidency
      *Edelman report
    • $ 30 million
      $ 1000
    • We ZooZoo’ed
      Viral Marketing
    • Ask IBM about the ‘Art of the Sale’
    • ?
    • Sources
      Viral Curve: viralmarketingblog.com
      Ignite social media
      Wikipedia
      The new rules of viral marketing: David Meerman Scott
      Images courtesy of Corbis, webguild.org, flickr, luxuo, timwasher.com
      www.scribd.com
      Conversation prism by Brian Solis
    • Connect with PushanBanerjee