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Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
Viral Marketing
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Viral Marketing

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My take on Viral marketing

My take on Viral marketing

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  • 1. Just realized that <br />Viral Marketing <br />isn’t about marketing viruses<br />
  • 2. Viral Messages are ones that spread like a virus<br />
  • 3. Easily communicable<br />Viral Elements<br />Scale easily<br />Exploit common behavior<br />Give Away<br />Avail others resources<br />Utilize existing networks<br />
  • 4. Success Ingredients<br /><ul><li> Fun or Intrigue factor
  • 5. Looks cool
  • 6. Forwarder to get the praise
  • 7. Credible look & feel
  • 8. People centric not organization centric</li></li></ul><li>Why are people <br />Viral Marketing <br />
  • 9. Your Customer has changed<br />Why are people <br />Viral Marketing <br />Your Customer now has a voice<br />Your Customer has more choice<br />Your Customer now collaborates<br />
  • 10. Blah!<br />Blah!<br />Blah!<br />Blah!<br />Blah!<br />Blah!<br />Blah!<br />Blah!<br />Blah!<br />My message! BUT, where am I?<br />Blah!<br />
  • 11. Your Brand<br />Combines well<br />Inexpensive<br />Reach<br />Automated<br />Long-term results<br />Engage <br />Benefits<br />
  • 12. How does one <br />Viral Market<br />
  • 13.
  • 14. What success has<br />Viral Marketing <br />enjoyed<br />
  • 15. An early example is the ‘Three Investigators‘ and their <br />Ghost-to-Ghost Network<br />
  • 16. + $400 MN =<br />Didn’t I start it all off!<br />*Wikipedia<br />
  • 17. I created a <br />Viral Marketing <br />phenomenon<br />
  • 18. 5 million social media friends<br />8.5 million website visitors<br />80 million video views<br />Viral Marketing helped me win the US presidency<br />*Edelman report<br />
  • 19. $ 30 million<br />$ 1000<br />
  • 20. We ZooZoo’ed<br />Viral Marketing<br />
  • 21. Ask IBM about the ‘Art of the Sale’<br />
  • 22. ?<br />
  • 23. Sources<br />Viral Curve: viralmarketingblog.com<br />Ignite social media<br />Wikipedia<br />The new rules of viral marketing: David Meerman Scott<br />Images courtesy of Corbis, webguild.org, flickr, luxuo, timwasher.com<br />www.scribd.com<br />Conversation prism by Brian Solis<br />
  • 24. Connect with PushanBanerjee<br />

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