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Viral Marketing

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My take on Viral marketing

My take on Viral marketing

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Viral Marketing Viral Marketing Presentation Transcript

  • Just realized that
    Viral Marketing
    isn’t about marketing viruses
  • Viral Messages are ones that spread like a virus
  • Easily communicable
    Viral Elements
    Scale easily
    Exploit common behavior
    Give Away
    Avail others resources
    Utilize existing networks
  • Success Ingredients
    • Fun or Intrigue factor
    • Looks cool
    • Forwarder to get the praise
    • Credible look & feel
    • People centric not organization centric
  • Why are people
    Viral Marketing
  • Your Customer has changed
    Why are people
    Viral Marketing
    Your Customer now has a voice
    Your Customer has more choice
    Your Customer now collaborates
  • Blah!
    Blah!
    Blah!
    Blah!
    Blah!
    Blah!
    Blah!
    Blah!
    Blah!
    My message! BUT, where am I?
    Blah!
  • Your Brand
    Combines well
    Inexpensive
    Reach
    Automated
    Long-term results
    Engage
    Benefits
  • How does one
    Viral Market
  • What success has
    Viral Marketing
    enjoyed
  • An early example is the ‘Three Investigators‘ and their
    Ghost-to-Ghost Network
  • + $400 MN =
    Didn’t I start it all off!
    *Wikipedia
  • I created a
    Viral Marketing
    phenomenon
  • 5 million social media friends
    8.5 million website visitors
    80 million video views
    Viral Marketing helped me win the US presidency
    *Edelman report
  • $ 30 million
    $ 1000
  • We ZooZoo’ed
    Viral Marketing
  • Ask IBM about the ‘Art of the Sale’
  • ?
  • Sources
    Viral Curve: viralmarketingblog.com
    Ignite social media
    Wikipedia
    The new rules of viral marketing: David Meerman Scott
    Images courtesy of Corbis, webguild.org, flickr, luxuo, timwasher.com
    www.scribd.com
    Conversation prism by Brian Solis
  • Connect with PushanBanerjee