Online marketing

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Training I gave to newbies on Online Marketing. Presentation does not reveal all information and makes people go, search and learn more

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Online marketing

  1. 1. <Online Marketing>
  2. 2.    Delight Query Found  Search
  3. 3.    Delight Query Found  Search SEMSite Design
  4. 4. Apple
  5. 5. Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple AppleApple AppleAppleAppleApple Apple Whoa! Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple AppleApple AppleAppleAppleApple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple App AppleApple Apple Apple Apple Apple Apple App Apple Apple Apple App Apple Apple App AppleApple AppleApple AppAppleAppleApple Apple
  6. 6. Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple AppleApple AppleAppleAppleApple Apple Gotcha! Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple AppleApple AppleApple AppleAppleAppleApple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple Apple App AppleApple Apple Apple Apple Apple Apple App Apple Apple Apple App Apple Apple App AppleApple AppleApple AppAppleAppleApple Apple
  7. 7. 1958 Sputnik Launched?
  8. 8. RFC 6751974
  9. 9. WWW1989
  10. 10. Info.cern.ch1990
  11. 11. Mosaic!1993
  12. 12. Barefoot in Time1995
  13. 13. Spidey!1997
  14. 14. 1997 Attention Age
  15. 15. 5132.522000
  16. 16. 2006 O Reilly, what art thou?
  17. 17. Do I need a bird? Do I need a plane? Do I need Steve Jobs?
  18. 18. EM YOU Need
  19. 19. PPCSE EM
  20. 20. SE
  21. 21. Let’s click
  22. 22. Dude! I’m LOST!
  23. 23. I can see clearly now!
  24. 24. Home Level 1 Level 1 Level 1 Level 2 Level 2 Level 2Level 2 Level 2 Level 2 Level 2Level 2 Level 2
  25. 25. Great! A graph? What do I do? I thought design was king?
  26. 26. Research
  27. 27. <Title> <meta name= “description”>
  28. 28. URL
  29. 29. Content
  30. 30. <alt text= Hello World> Body Text: ________Keyword__________ ________________________ _Keyword_________________ ________________________ ____Keyword______________ ________________________ ______________Keyword____ ________________________ ________________________ ______________Keyword____ _______________________ File name: hello-world.png H1: Headline
  31. 31. < < Ranking factors
  32. 32. PPC
  33. 33.    Optimize Plan Manage  Research
  34. 34. =
  35. 35. +
  36. 36. Ref • Seomoz – Must read! • Google • Ian Lurie • Images – Corbis – http://icons.mysitemyway.com/ – Superman logo - © DC Comics

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