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Online marketing

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Training I gave to newbies on Online Marketing. Presentation does not reveal all information and makes people go, search and learn more

Training I gave to newbies on Online Marketing. Presentation does not reveal all information and makes people go, search and learn more

More in: Business , Technology
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Transcript

  • 1. <Online Marketing>
  • 2. WHAT
  • 3. Query



    Search
    Delight

    Found
  • 4. Query



    Search
    Delight
    SEM
    Site
    Design

    Found
  • 5. Apple
  • 6. Whoa!
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
  • 7. Gotcha!
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
  • 8.
  • 9.
  • 10. WHEN
  • 11. 1958
    Sputnik Launched?
  • 12. 1974
    RFC 675
  • 13. 1989
    WWW
  • 14. 1990
    Info.cern.ch
  • 15. Mosaic!
    1993
  • 16. 1995
    Barefoot in Time
  • 17. 1997
    Spidey!
  • 18. 1997
    Attention Age
  • 19. 2000
    5132.52
  • 20. 2006
    O Reilly, what art thou?
  • 21. HOW
  • 22. Do I need a bird?
    Do I need a plane?
    Do I need Steve Jobs?
  • 23. YOU Need
    EM
  • 24. EM
    PPC
    SE
  • 25. SE
  • 26.
  • 27. Let’s click
  • 28.
  • 29. Dude! I’m LOST!
  • 30. I can see clearly now!
  • 31. <XML>
    Level 2
    Level 2
    Level 2
    Level 2
    Level 2
    Level 2
    Level 2
    Level 2
    Level 2
    Home
    Level 1
    Level 1
    Level 1
  • 32.
  • 33. Great! A graph?
    What do I do?
    I thought design was king?
  • 34. Research
  • 35. <Title>
    <meta name= “description”>
  • 36. URL
  • 37. Content
  • 38. File name:
    hello-world.png
    H1: Headline
    Body Text: ________Keyword___________________________________Keyword_____________________________________________Keyword______________
    <alt text=
    Hello World>
    ______________________________________Keyword__________________________________________________________________Keyword___________________________
  • 39. Ranking factors
    <
    <
  • 40. PPC
  • 41. Plan



    Research
    Optimize

    Manage
  • 42.
  • 43. WHY
  • 44. =
  • 45. +
  • 46.
  • 47. Ref
    Seomoz – Must read!
    Google
    Ian Lurie
    Images
    Corbis
    http://icons.mysitemyway.com/
    Superman logo - © DC Comics