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Brand Personas
This document discusses brand personas and how they can help companies better understand their target customers. It explains that brand personas create representations of a company's ideal customers by developing profiles that include personal details, goals, and traits. These profiles aim to help marketing and product teams focus on the right customers, answer their questions, and guide strategic decisions to make branding and marketing more effective. By understanding customers at a deeper level through brand personas, companies can better engage customers and grab their attention in the digital age.
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Brand Personas
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- 3. Brand is Name Logo Image Identity
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- 5. What is Appleselling here?
- 6. They’re selling anExperience
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- 8. They’re selling aGREAT product
- 9. Making people wantwhat other people have!
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- 11. Customer controls yourbrand!
- 12. Got to grabcustomerAttention!
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- 15. You don’t knowyour customer!
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- 19. Personas are representationsof your target customers
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- 27. Assign a photoFIRST!
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- 37. HowSourcesAll imagescourtesy of CorbisBrand personas by Steve Murdoch