Social Networkingv2008 India


Published on

Social Networking for Professionals. Conference paper India 2008

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Hello, I am Jane and I previously worked in Asia for 2 ½ years, and was President of the SLA Asian Chapter for 2 years. It’s a great pleasure to be here today.
  • Today, I will briefly take you through some of the technologies that affect our working and social lives.
  • There’s no reason to jump on an aeroplane if you have the right technology. Communication is cheap and you don’t need to leave home. I guess I could have given this presentation from the comfort of my living room, but I like being here with you today, and having the opportunity to spend time with you for the rest of the conference.
  • Miniwatts estimated over 1.5bn Internet users, 60m of whom are Indian. The online population is constantly growing.
  • In the USA alone, Social networks are a fast-growing medium for communication
  • As we interact more with each other online, what’s happening to the data we put into the “system”? Where is our data going? Who’s using it and why? Privacy International is an organisation who monitors the Internet to answer questions like these ones
  • They published a report called “A Race to the Bottom”
  • Their findings weren’t pretty to read.
  • And they looked into how our use of virtual worlds can be monitored including who we talk to and what about, and where we go
  • Virtual worlds are a place for educational and professional organisations to meet. Is a virtual world gaming or isn’t it? Well, it has an element of both.
  • There are many virtual worlds and here are a few hyperlinks to learn more about virtual worlds
  • What are the privacy issues of using virtual worlds? The company controls the “world” and they can change the Terms and Conditions of use at any time. They can watch your activity and target you with specific advertising based on what they monitor about you.
  • And where do the boundaries between reality and Virtual exist? Why is it a real life criminal offence to delete or take a virtual person or item? Where is the balance?
  • And they want your other data – not just to know about you – but who you know and are linked to with in all aspects of your life
  • Now this is an interesting one…….The Pentagon stopped the Troops from using YouTube to make contact with their families, and offered this instead. How safe is it?
  • Is it really you, or are people looking at someone else? Has your data been amended by another? Has your reputation been altered adversely by these changes to your personal profiles?
  • The good thing about using social networks is the positive ways they can be used.
  • Continuing education has a huge public profile and network that encourages learning without money
  • A senior libarian in Hong Kong found a great way to utilise social networking…..
  • To promote his library services to his customer base
  • The outcomes for the library were extraordinary
  • When the sun sets in England it rises in Oz and information services are provided 24/7. In a life-threatening situation, where specialist knowledge is required, this service is vital.
  • How does SLA Asia use Web 2.0 to keep in touch?
  • And it brings us together
  • Voice over Internet Protocol – how many of you use it? Cheap telephony for a contact centre
  • These are examples of some of the ways that using VoIP may not be a conducive medium for communication
  • RSS – who’s not using it. Ask for a show of hands…….Why not?
  • I have 2 feeds on my computer, and only open news items if it of interest – the data is brought to me, I’m not looking for it
  • It’s not just gossip. It’s information. Information is knowledge. Knowledge is power.
  • Cabin crew at British Airways and Virgin Atlantic were suspended after blogging about their customers
  • Social Networkingv2008 India

    1. 1. Social Networking for the Professional Environment Jane Macoustra Tai-Pan Research International Conference of Asian Special Libraries (ICoASL) 2008. Shaping the Future of Special Libraries: Beyond Boundaries New Delhi 26-28 th November 2008
    2. 2. No Boundaries <ul><li>We will take a look at: </li></ul><ul><li>Global Internet Usage Statistics </li></ul><ul><li>Internet Use </li></ul><ul><li>Web 2.0 and Social Networking Tools </li></ul><ul><li>Reputational Risks </li></ul><ul><li>Pros and Cons </li></ul>
    3. 3. Global Internet Usage – No Boundaries <ul><li>There’s no restriction to whom you can contact </li></ul><ul><li>Time zones no longer matter for a geographically dispersed community </li></ul><ul><li>Communicate cheaply </li></ul>
    4. 4. Global Internet Usage <ul><li>Estimated Global Internet Users, 2Q 2008 1,463,632,631 </li></ul><ul><li>Asia has an estimated 578.5 million users </li></ul><ul><li>India has 60 million Internet users </li></ul><ul><li>Copyright © 2001 - 2008, Miniwatts Marketing Group. All rights reserved worldwide. </li></ul>
    5. 5. Growth of Social Networks in USA
    6. 6. Global Internet Usage <ul><li>What happens to our personal data? </li></ul><ul><li>Privacy International studies how Internet companies use the data we provide and want to raise public awareness to enable Internet users to make an informed choice about what personal data they provide. </li></ul>
    7. 7. Privacy International Report
    8. 8. Global Internet Usage <ul><li>Privacy International concludes that Internet companies’ privacy standards are appalling. </li></ul><ul><li>They placed Google at the bottom of the ranking for “deficiencies and hostilities that go well beyond those of other organisations.” </li></ul>
    9. 9. Global Internet Usage
    10. 10. 74 Universities and Colleges have a Second Life Presence
    11. 11. Social Networking in Virtual Worlds <ul><li>Kaneva Virtual World says that according to Gartner, there will be 250 million people in virtual worlds by 2011. </li></ul><ul><li>Learn about virtual worlds with </li></ul>
    12. 12. Privacy Issues for Social Networking <ul><li>Virtual Worlds – consider control implications </li></ul><ul><li>Change of T&Cs of use at any time </li></ul><ul><li>Monitoring activity of the user </li></ul><ul><li>Targeted advertising </li></ul>
    13. 13. Virtual Social Networking Crimes <ul><li>It was reported that a woman in Japan was arrested after deleting her husband’s avatar in Maple World after finding out he’d divorced her in the virtual world. </li></ul><ul><li>Two teenage boys were convicted of virtual theft on RuneScape. </li></ul><ul><li>Virtual “crimes” but real life convictions? </li></ul>
    14. 14. Privacy Issues for Social Networking <ul><li>Facebook </li></ul><ul><li>Bebo </li></ul><ul><li>Xing </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>These are just a few….. </li></ul><ul><li>When you join you are prompted to upload your contacts lists from your e-mail folders, and they become accessible to others </li></ul>
    15. 15. Here’s an idea……….
    16. 16. Privacy Issues for Social Networking <ul><li>If you place a profile on a social networking site you need to keep your eye on it </li></ul><ul><li>Others can update it </li></ul><ul><li>Incorrect profile data </li></ul><ul><li>Same name as another person </li></ul>
    17. 17. Pros of Social Networking <ul><li>Educate yourself and others </li></ul><ul><li>You can be found by colleagues </li></ul><ul><li>A potential employer see your profile </li></ul><ul><li>You can locate colleagues and friend </li></ul><ul><li>It’s fun! Conducive to learning </li></ul>
    18. 18. Social Networking as a Professional Tool
    19. 19. Social Networking as a Professional Tool <ul><li>Internet Librarian International, London 16 th -17 th October 2008 </li></ul><ul><li>Demonstration of how use of YouTube increased use of training materials at Lingnan University in Hong Kong by students and lecturers </li></ul>
    20. 20. <ul><li>Tommy Yeung </li></ul><ul><li>Associate Librarian, Lingnan University </li></ul><ul><li>PhD Candidate, Peking University </li></ul><ul><li>[email_address] </li></ul><ul><li>“ Using YouTube to Promote Library Services: </li></ul><ul><li>The Experience of Lingnan University Library” </li></ul>
    21. 21. Use of YouTube at Lingnan University <ul><li>Outcomes: </li></ul><ul><li>Massive increase in the use of library materials </li></ul><ul><li>Students liked using YouTube because they are familiar with it </li></ul><ul><li>Used to teach how to use library equipment </li></ul>
    22. 22. Communication for Medical Research <ul><li>Virtual Reference Services </li></ul><ul><li>“Chasing the Sun” An international virtual reference service between health libraries </li></ul><ul><li>Gives 24 hour access to vital medical information between health professionals using global time differences to its advantage </li></ul>
    23. 23. The Virtual Reference Services
    24. 24. Communication for the SLA Asian Chapter <ul><li>The Asian Chapter has experimented in a number of ways to maintain frequent communication. We are currently making the most use of: </li></ul><ul><li>E-mail, Discussion Lists, RSS, COP, a Wiki, ClickU and VOIP </li></ul>
    25. 26. How can VOIP be used? <ul><li>Board Meetings and HE, distance learning, school kids – how do people enjoy learning? </li></ul><ul><li>Novelty factor for learning and visual communication is as important as attending in a classroom – learning methodologies for individuals </li></ul>
    26. 27. Drawbacks <ul><li>SPIT – Spamming Over Internet Technology has grown </li></ul><ul><li>Unwanted communications </li></ul><ul><li>Who’s monitoring your conversations or chat mails? </li></ul><ul><li>Proprietary information being accessed via the corporate firewall? </li></ul>
    27. 28. RSS Feeds <ul><li>Really Simple Syndication </li></ul><ul><li>No longer needs an aggregator – built in </li></ul><ul><li>Information sent to you so you don’t have to seek it out </li></ul><ul><li>They’re free </li></ul><ul><li>Read what your peers are writing about </li></ul>
    28. 29. RSS <ul><li>Copyright issues? How can you re-use this data without compromising copyright? </li></ul><ul><li>It depends on the feed or data type </li></ul><ul><li>Feedbeater </li></ul>
    29. 30. Customising RSS
    30. 31. RSS feeds in the browser
    31. 32. Blogging <ul><li>Why Blog? It’s only gossip! </li></ul><ul><li>Actually it’s the opinion of others – word on the ground </li></ul><ul><li>The thoughts of your peers and mentors </li></ul><ul><li>Specialist subject matter </li></ul><ul><li>Competitive advantage </li></ul>
    32. 33. Blogs <ul><li>Thoughts from employees about their employers – Virgin Atlantic and BAA! </li></ul><ul><li>Millions of blogs - Millions of topics </li></ul><ul><li>Updated daily </li></ul><ul><li>It’s free and comes with add-ons </li></ul>
    33. 34. Blogs
    34. 35. BlogSpot
    35. 36. Blogging by Country
    36. 37. Write your own Blog – it’s easy!
    37. 38. Any Questions? <ul><li>Jane Macoustra </li></ul><ul><li>Tai-Pan Research </li></ul><ul><li>1 Mitre Close, Sutton, Surrey, SM2 5HJ England </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel:+44(0)208 642 9068 or mobile: +44-07504 631450 </li></ul><ul><li>This material is based on a presentation given at ICoASL, New Delhi, India 26 th -28 th November 2008 </li></ul>
    38. 39. Acknowledgements <ul><li>Chasing the Sun </li></ul><ul><li> and </li></ul><ul><li> </li></ul><ul><li>Miniwatts Marketing Group. All rights reserved worldwide. </li></ul><ul><li>Kaneva </li></ul><ul><li>Feedbeater </li></ul><ul><li>Blogstreet India </li></ul><ul><li>Troop Tube </li></ul>
    39. 40. Acknowledgements <ul><li>Privacy International and[347]=x-347-553961 </li></ul><ul><li>Internet Evolution </li></ul>
    40. 41. Acknowledgements <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul>