Tai-Pan Research International Business and Information Resources Jane Macoustra  Internet Librarian International 7 th  O...
“Knowledge of sources is a major factor of decent research, not just knowledge of search terminology” <ul><li>Anonymous </...
Objectives <ul><li>Today, you can expect to learn about: </li></ul><ul><li>Different sources for different types of inform...
Objectives  continued… <ul><li>Censorship </li></ul><ul><li>Translating </li></ul><ul><li>Reliability of sources </li></ul...
Differences between sources <ul><li>Sources may differ because of: </li></ul><ul><li>Who compiled the data </li></ul><ul><...
Similarities between sources <ul><li>Sources may be similar because: </li></ul><ul><li>Data may have been deep-linked from...
 
Similarities between sources <ul><li>Sources may be similar because: </li></ul><ul><li>Data may have been cut and pasted i...
Similarities between sources
Similarities between sources
Similarities between sources <ul><li>Use different types of search tools </li></ul><ul><li>Restructure the search using ac...
 
 
 
 
Barriers to Locating Information <ul><li>Lack of  transparency </li></ul><ul><li>Continuously changing reporting requireme...
Barriers to Locating Information <ul><li>In China, if you want information on a specific topic you may find yourself appro...
Censorship <ul><li>Let’s take a look at censorship on the Internet.  </li></ul><ul><li>Access Google.cn and enter a contro...
 
Censorship  continued…. <ul><li>Now repeat the same search in Google.com, Clusty, Intelways or other search tools of choic...
Censorship  continued…. <ul><li>“ The search terms blocked by Google.cn will include what are known as the “the three t’s ...
 
Censorship  continued…. <ul><li>Look at the information that is available about Myanmar (Burmah) and the Saffron revolutio...
 
Translation Services <ul><li>You need to translate a web page. How do you select a reliable translation service?  </li></u...
 
 
 
Reliable Sources <ul><li>You know the source is reliable when: </li></ul><ul><li>It’s an official source such as a governm...
Reliable Sources <ul><li>You know the source is also reliable when: </li></ul><ul><li>The site belongs to an educational i...
Reliable sources  continued <ul><li>Before using data from a web site, check the url, the date the web site was updated, t...
Reliable sources  continued <ul><li>Before using data from a web site, check the url, the date the web site was updated, t...
Reliable sources  continued <ul><li>“ North Korean publications describe Kim Jong Il as a renaissance man who has flown fi...
Where to look  <ul><li>You will find reliable information by using: </li></ul><ul><li>Global Chambers of Commerce sites </...
Where to look  <ul><li>You will find reliable information by using: </li></ul><ul><li>Discussion lists and forums </li></u...
Where to look  continued <ul><li>Government web sites </li></ul><ul><li>Passport offices </li></ul><ul><li>Current availab...
Where to Look  continued   <ul><li>Be prepared to learn:  </li></ul><ul><li>Search engine languages and the technical abil...
Where to Look  continued   <ul><li>Be prepared to learn:  </li></ul><ul><li>Invisible web: Think of databases!  </li></ul>...
Where to Look  continued   <ul><li>Be prepared to lean:  </li></ul><ul><li>Invisible web: Think of databases!  </li></ul>
Where to Look  continued
Where to Look  continued
Where to Look  continued   <ul><li>Be prepared to learn:  </li></ul><ul><li>Use lateral thought and mind mapping as you co...
Where to look  continued <ul><li>Learn how to: </li></ul><ul><li>Look up people – especially those in influential position...
Where to look  continued <ul><li>Finally – be prepared to spend some £££s </li></ul><ul><li>Not everything is free </li></...
Secondary Research <ul><li>Use publications and databases for secondary research to monitor: </li></ul><ul><li>Consumer ac...
Question <ul><li>Ocean Freight Operators: </li></ul><ul><li>What is the total number of TEUs (20ft containers) used in tra...
 
 
 
Question <ul><li>Which country is perceived to be the most corrupt in any given year? </li></ul><ul><li>Where would you lo...
Question
Question <ul><li>Russian Company Information </li></ul><ul><li>Locate a list of Russian companies by sector and obtain bro...
 
Question <ul><li>What did the Kodak web site look like on Boxing Day in 1996? </li></ul><ul><li>Where would you look to fi...
Question <ul><li>What did the Kodak web site look like on Boxing Day 1996? </li></ul>
Question <ul><li>What did the Kodak web site look like on Boxing Day 1996? </li></ul>
Question <ul><li>What did the Kodak web site look like on Boxing Day 1996? </li></ul>
Question <ul><li>Who Imports and manufactures “Celebrity Ham”? </li></ul><ul><li>Owned by a Danish company </li></ul><ul><...
Question
Answer <ul><li>My answer is not fully correct! </li></ul><ul><li>The manufacturer is Danish, not English </li></ul><ul><li...
The Sting in the Tail <ul><li>The label on the can states the food is manufactured in Denmark </li></ul><ul><li>Therefore ...
Researching European Companies  <ul><li>There is a lot of free information available for European companies </li></ul><ul>...
Researching European Companies  <ul><li>Newspapers online: FT, WSJ, e-Financial News, world-newspapers.com etc and the Eur...
Researching European Companies  <ul><li>RSS feeds on specific companies </li></ul><ul><li>Gossip: The Motley Fool, Interna...
Researching European Companies  <ul><li>Did we forget something? </li></ul><ul><li>Search engines! For instance, use Twing...
Researching European Companies
Researching European Companies  <ul><li>Look for data compiled by your peers: </li></ul><ul><li>Karen Blakeman </li></ul><...
Researching European Companies  <ul><li>Look for data compiled by your peers: </li></ul><ul><li>Karen Blakeman </li></ul><...
Communication Systems <ul><li>Snail Mail, E-Mail, Telephone & Mobile (cell phone) </li></ul><ul><li>Conference call and Vi...
Communication Systems <ul><li>Discussion Lists, forums and the social networking sites are useful </li></ul><ul><li>Skype,...
Communication Systems <ul><li>All of these communication systems can be used to gather research  </li></ul><ul><li>Informa...
Communication Systems <ul><li>Drawbacks: </li></ul><ul><li>Some organisations have looked at web 2.0 technologies, but man...
Summary <ul><li>We have looked at the many different ways that we can access global information without leaving our physic...
Any Questions? <ul><li>Jane Macoustra </li></ul><ul><li>Tai-Pan Research </li></ul><ul><li>1 Mitre Close, Sutton, Surrey, ...
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International Business Information Resources 2007

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A presentation for a master class at Internet Librarian International in London, 2007.

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  • I am going to take you through some tricks of the trade that assist you in gathering authoritative, reliable information.
  • Learn to recognise the different types of sources by reading the url.
  • How do you know? Legislation in a particular jurisdiction for deep-linking – check it out. You must learn to rely on realising good resources when you find them If in doubt – leave it out. What you see is what you get?
  • Be aware of duplication and where the data has originated from
  • Use of the Tilde symbol in Google will assist with synonyms. Example IBRD = Intl Bank for Reconstruction &amp; Development = World Bank
  • Taiwanese legislation example.
  • This is when you need someone “on the ground” to assist you with your research. It adds value and authority. Some government departments will not confirm or deny your enquiries, verbally or in writing. If you get lucky, they may give you a hint as to how to obtain proper information. If not, you are stuck unless you are prepared to personally turn up or you know someone who works for a particular agency and they are people who are authoratitive on the subject you you are researching. About being robbed in Shenzhen. Give example of documentation requirements from officials.
  • Always be aware that there is a huge amount of censorship on the Internet. I chose Google on purpose because it has a Chinese web site and the government has banned access to certain types of information.
  • This is the Chinese version of Google.
  • On the next screen, I am going to show you an example of what you didn’t find in Goole.cn.
  • On the next screen, I am going to show you an example of what you didn’t find in Goole.cn. “The Great Firewall of China”
  • On the next screen, I am going to show you an example of what you didn’t find in Goole.cn. “The Great Firewall of China”
  • Freedom of speech allows this article to be published in the UK
  • This is the original page. I don’t know what it is.
  • Here’s the translated page. It doesn’t make sense. Also the translation service offered by Google is still being Beta tested. Google will be relying on us to send feedback when a system doesn’t work properly. Google has also allowed some government control. Use a professional service if your company or business is relying on the information you provide. A mistake can be much more costly to an organisation than paying for reliable translators.
  • Differences between a portal and a vortal – describe this to the delegates
  • If the web site hasn’t been updated recently, why not? Don’t use it.
  • If the web site hasn’t been updated recently, why not? Don’t use it.
  • If the web site hasn’t been updated recently, why not? Don’t use it.
  • Discussion list and forums will only give opinion and not necessarily fact – but can still be useful.
  • Discussion list and forums will only give opinion and not necessarily fact – but can still be useful. Discussion list in HK.
  • Consider what can affect the results that you get back and factor those into the equation. Look at politics, conflicts (war), natural disasters, and current government policy
  • Get a piece of paper and write down key words that you might find within a web site or a document. Go off in tangents and put it on paper. Use minimum of 3-6 browsers at any one time so you can jump around and write down more “keywords” as you do so.
  • Explain invisible web
  • Explain invisible web
  • We will be looking at this in more detail in another presentation on Tuesday
  • Clustering mechanisms give another opportunity to gather more key words and may have other indexed items that other search engines haven’t indexed.
  • Corporate web sites are a gold mine and it is surprising what you can access. Look up who runs the companies and run checks against their names. An amazing amount of adverse publicity can sometimes come to light for KYC research and hiring new staff. Talk to people on the phone if you can, but make sure your questions are consistent otherwise the results will be meaningless.
  • Open the pdf and use the ctrl/F function to search it
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • Made in Denmark on the tin. Danish company does NOT mention Celebrity Ham on its web site.
  • International Business Information Resources 2007

    1. 1. Tai-Pan Research International Business and Information Resources Jane Macoustra Internet Librarian International 7 th October 2007 Copthorne Tara Hotel, London
    2. 2. “Knowledge of sources is a major factor of decent research, not just knowledge of search terminology” <ul><li>Anonymous </li></ul>
    3. 3. Objectives <ul><li>Today, you can expect to learn about: </li></ul><ul><li>Different sources for different types of information </li></ul><ul><li>Same sources for different types of information </li></ul><ul><li>Barriers to locating information </li></ul>
    4. 4. Objectives continued… <ul><li>Censorship </li></ul><ul><li>Translating </li></ul><ul><li>Reliability of sources </li></ul><ul><li>Communication Systems </li></ul>
    5. 5. Differences between sources <ul><li>Sources may differ because of: </li></ul><ul><li>Who compiled the data </li></ul><ul><li>Is it up-to-date? </li></ul><ul><li>Is it peer-reviewed? </li></ul><ul><li>Source type: web site, portal, vortal, gateway, deep web, database </li></ul>
    6. 6. Similarities between sources <ul><li>Sources may be similar because: </li></ul><ul><li>Data may have been deep-linked from source without acknowledgement to them </li></ul><ul><li>Check deep-linking legislation for each jurisdiction because they are all different. </li></ul>
    7. 8. Similarities between sources <ul><li>Sources may be similar because: </li></ul><ul><li>Data may have been cut and pasted into another web site without any acknowledgement to the original source. </li></ul><ul><li>Data may have been added to another site via RSS </li></ul>
    8. 9. Similarities between sources
    9. 10. Similarities between sources
    10. 11. Similarities between sources <ul><li>Use different types of search tools </li></ul><ul><li>Restructure the search using acronyms, antonyms, synonyms </li></ul><ul><li>Use specific tools to broaden or narrow the search. E.g. Onelook dictionary with a reverse look-up facility. </li></ul>
    11. 16. Barriers to Locating Information <ul><li>Lack of transparency </li></ul><ul><li>Continuously changing reporting requirements/legislation </li></ul><ul><li>The information is not available in the public domain </li></ul><ul><li>The information is only available in hard copy format </li></ul>
    12. 17. Barriers to Locating Information <ul><li>In China, if you want information on a specific topic you may find yourself approaching at least 10 different government departments with the same question </li></ul><ul><li>Some government departments may not be willing to give you the information you need </li></ul>
    13. 18. Censorship <ul><li>Let’s take a look at censorship on the Internet. </li></ul><ul><li>Access Google.cn and enter a controversial subject, such as Falun Gong. </li></ul><ul><li>Check the results. </li></ul><ul><li>Keep an open mind about what information has been published and what content may have been banned </li></ul>
    14. 20. Censorship continued…. <ul><li>Now repeat the same search in Google.com, Clusty, Intelways or other search tools of choice </li></ul><ul><li>Compare the results </li></ul><ul><li>When searching specific countries, search across the spectrum to ensure you get an even picture of your subject </li></ul>
    15. 21. Censorship continued…. <ul><li>“ The search terms blocked by Google.cn will include what are known as the “the three t’s and the two c’s”: references to Taiwanese or Tibetan independence, the Tiananmen massacre, cult-related searches, which may trigger reference to the banned Falun Gong organisation, and information about Communist party supremacy.” The Times 25 th Jan 2006 </li></ul>
    16. 23. Censorship continued…. <ul><li>Look at the information that is available about Myanmar (Burmah) and the Saffron revolution. The sources are limited because of strong censorship from within; Internet access has even been taken down </li></ul>
    17. 25. Translation Services <ul><li>You need to translate a web page. How do you select a reliable translation service? </li></ul><ul><li>Would you rely on Google to translate it for you? </li></ul><ul><li>Compare the following screens taken from Google. </li></ul>
    18. 29. Reliable Sources <ul><li>You know the source is reliable when: </li></ul><ul><li>It’s an official source such as a government web site, or an officially recognised body such as the World Bank </li></ul><ul><li>Portals and Vortals: industry users pay a subscription fee = reliable </li></ul><ul><li>continued…. </li></ul>
    19. 30. Reliable Sources <ul><li>You know the source is also reliable when: </li></ul><ul><li>The site belongs to an educational institution and is impartial </li></ul><ul><li>The site is compiled by an Information Professional – e.g. BUBL – </li></ul>
    20. 31. Reliable sources continued <ul><li>Before using data from a web site, check the url, the date the web site was updated, the author and where the information comes from </li></ul><ul><li>Use a checklist if in doubt about authenticity </li></ul>
    21. 32. Reliable sources continued <ul><li>Before using data from a web site, check the url, the date the web site was updated, the author and where the information comes from </li></ul><ul><li>Use a checklist if in doubt about authenticity </li></ul>
    22. 33. Reliable sources continued <ul><li>“ North Korean publications describe Kim Jong Il as a renaissance man who has flown fighter aircraft, written operas and shot 11 holes-in-one in his first try at golf. “ as reported by CNN Feb 2004. </li></ul><ul><li>Note this is “ according to North Korean Publications ” </li></ul>
    23. 34. Where to look <ul><li>You will find reliable information by using: </li></ul><ul><li>Global Chambers of Commerce sites </li></ul><ul><li>Company web sites </li></ul><ul><li>Industry and sector portals/vortals </li></ul><ul><li>International trade statistics </li></ul><ul><li>Secondary sources: market research </li></ul>
    24. 35. Where to look <ul><li>You will find reliable information by using: </li></ul><ul><li>Discussion lists and forums </li></ul><ul><li>Financial/regulatory portals </li></ul><ul><li>Use news sites to check political events </li></ul><ul><li>Conflict zones </li></ul>
    25. 36. Where to look continued <ul><li>Government web sites </li></ul><ul><li>Passport offices </li></ul><ul><li>Current availability of information </li></ul><ul><li>Educational resources for pointers </li></ul><ul><li>Be prepared to amend your search strategies </li></ul>
    26. 37. Where to Look continued <ul><li>Be prepared to learn: </li></ul><ul><li>Search engine languages and the technical abilities that they offer </li></ul><ul><li>Use of other tools, such as the Invisible Web, search for different mediums and use a variety of other techniques to locate information. </li></ul>
    27. 38. Where to Look continued <ul><li>Be prepared to learn: </li></ul><ul><li>Invisible web: Think of databases! </li></ul><ul><li>Why is the invisible web not available through a search engine? </li></ul><ul><li>How do you access it and what do you get that is different? </li></ul>
    28. 39. Where to Look continued <ul><li>Be prepared to lean: </li></ul><ul><li>Invisible web: Think of databases! </li></ul>
    29. 40. Where to Look continued
    30. 41. Where to Look continued
    31. 42. Where to Look continued <ul><li>Be prepared to learn: </li></ul><ul><li>Use lateral thought and mind mapping as you conduct your research </li></ul><ul><li>How to mine a corporate web site </li></ul><ul><li>Use the clustering mechanisms offered by search engines </li></ul>
    32. 43. Where to look continued <ul><li>Learn how to: </li></ul><ul><li>Look up people – especially those in influential positions </li></ul><ul><li>Pick up the telephone. Prepare a questionnaire so that your results are consistent when disseminating results. </li></ul><ul><li>Target the top management or their secretaries in the first instance </li></ul>
    33. 44. Where to look continued <ul><li>Finally – be prepared to spend some £££s </li></ul><ul><li>Not everything is free </li></ul><ul><li>Not everything is available on the Internet </li></ul><ul><li>Gather what you can, disseminate, and then fill in the gaps using subscription-based databases </li></ul>
    34. 45. Secondary Research <ul><li>Use publications and databases for secondary research to monitor: </li></ul><ul><li>Consumer activity </li></ul><ul><li>Regional demographics </li></ul><ul><li>Industries/products and their market share </li></ul>
    35. 46. Question <ul><li>Ocean Freight Operators: </li></ul><ul><li>What is the total number of TEUs (20ft containers) used in transporting freight from Ningbo Port to Charleston Port in a year? </li></ul><ul><li>Data is not freely available: £££s are required </li></ul>
    36. 50. Question <ul><li>Which country is perceived to be the most corrupt in any given year? </li></ul><ul><li>Where would you look to locate the answer quickly and for free? </li></ul>
    37. 51. Question
    38. 52. Question <ul><li>Russian Company Information </li></ul><ul><li>Locate a list of Russian companies by sector and obtain broker reports for each company </li></ul><ul><li>How? Pay £££s or take a longer route? </li></ul>
    39. 54. Question <ul><li>What did the Kodak web site look like on Boxing Day in 1996? </li></ul><ul><li>Where would you look to find the web site on the date given? http://www.archive.org/web/web.php </li></ul>
    40. 55. Question <ul><li>What did the Kodak web site look like on Boxing Day 1996? </li></ul>
    41. 56. Question <ul><li>What did the Kodak web site look like on Boxing Day 1996? </li></ul>
    42. 57. Question <ul><li>What did the Kodak web site look like on Boxing Day 1996? </li></ul>
    43. 58. Question <ul><li>Who Imports and manufactures “Celebrity Ham”? </li></ul><ul><li>Owned by a Danish company </li></ul><ul><li>Imports to America </li></ul><ul><li>Vivisimo and search for danish ham manufacturers. Use Ctrl/F to search pdf documents content </li></ul>
    44. 59. Question
    45. 60. Answer <ul><li>My answer is not fully correct! </li></ul><ul><li>The manufacturer is Danish, not English </li></ul><ul><li>TULIP FOOD COMPANY </li></ul><ul><li>Høiriisgårdsvej 5 8220 Brabrand </li></ul><ul><li>Tel. 0045 87 47 40 00 </li></ul><ul><li>Fax 0045 86 26 12 56 </li></ul><ul><li>Delicatessen hams and shoulders, canned ready meals </li></ul>
    46. 61. The Sting in the Tail <ul><li>The label on the can states the food is manufactured in Denmark </li></ul><ul><li>Therefore the Tulip UK manufacturer is incorrect </li></ul><ul><li>Tulip Food Co Denmark does not list Celebrity as one of its products </li></ul><ul><li>Atalanta is the probable importer/manufacturer </li></ul>
    47. 62. Researching European Companies <ul><li>There is a lot of free information available for European companies </li></ul><ul><li>There are also a huge number of proprietary databases for more in-depth research and/or broker reports/credit reports etc. Lexis, Factiva, Onesource, Bureau van Dijke etc </li></ul>
    48. 63. Researching European Companies <ul><li>Newspapers online: FT, WSJ, e-Financial News, world-newspapers.com etc and the European newspapers, and in particular target the specific country/industry coverage and look for the gossip columns </li></ul><ul><li>Service providers: Companies House, Europa, The Register </li></ul>
    49. 64. Researching European Companies <ul><li>RSS feeds on specific companies </li></ul><ul><li>Gossip: The Motley Fool, Internal Memos.com, discussion lists and forums. Invaluable for personal opinions – especially from disgruntled employees, who may give away added-value information </li></ul>
    50. 65. Researching European Companies <ul><li>Did we forget something? </li></ul><ul><li>Search engines! For instance, use Twingine to look up specific companies, industries and retrieve information from Google and Yahoo on the same screen. </li></ul>
    51. 66. Researching European Companies
    52. 67. Researching European Companies <ul><li>Look for data compiled by your peers: </li></ul><ul><li>Karen Blakeman </li></ul><ul><li>Marcus P Zillman </li></ul><ul><li>Phil Bradley </li></ul><ul><li>They all have web sites and they all give good advice for hunting out information on many topics </li></ul>
    53. 68. Researching European Companies <ul><li>Look for data compiled by your peers: </li></ul><ul><li>Karen Blakeman </li></ul><ul><li>Marcus P Zillman </li></ul><ul><li>Arthur Weiss </li></ul>
    54. 69. Communication Systems <ul><li>Snail Mail, E-Mail, Telephone & Mobile (cell phone) </li></ul><ul><li>Conference call and Video Conferencing </li></ul>
    55. 70. Communication Systems <ul><li>Discussion Lists, forums and the social networking sites are useful </li></ul><ul><li>Skype, Jabber, Sametime, Yahoo Messenger etc (VOIP) </li></ul><ul><li>RSS feeds – you may need an aggregator, but Vista already has the RSS facility loaded. Open a browser and add your info to the feed icon next to your bookmarks </li></ul>
    56. 71. Communication Systems <ul><li>All of these communication systems can be used to gather research </li></ul><ul><li>Information “from the ground” can be invaluable to the research outcome </li></ul><ul><li>These communication devices are cheap </li></ul>
    57. 72. Communication Systems <ul><li>Drawbacks: </li></ul><ul><li>Some organisations have looked at web 2.0 technologies, but management buy-in is difficult </li></ul><ul><li>Some organisations see web 2.0 as a threat to their firewalls and will not allow even internal use </li></ul>
    58. 73. Summary <ul><li>We have looked at the many different ways that we can access global information without leaving our physical location. Physical presence is not a relevant barrier to locating global information, because your access to reliable information is already sitting on your computer. </li></ul><ul><li>All you have to do is learn how to access it. </li></ul>
    59. 74. Any Questions? <ul><li>Jane Macoustra </li></ul><ul><li>Tai-Pan Research </li></ul><ul><li>1 Mitre Close, Sutton, Surrey, SM2 5HJ England </li></ul><ul><li>http://www.tai-panresearch.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel:+44(0)208 395-6603 or mobile: 07786 432639 </li></ul><ul><li>This material is based on a masterclass given at Internet Librarian International 7th October 2007, organised by Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055, USA. Phone 1 (609) 654-6266. http://www.infotoday.com </li></ul>
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