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Transcript

  • 1. ONLINE MARKETING RISKSBy Tuấn Hà – Vietnam Seo club President, Vinalink Media CEO www.tiepthitructuyen.vn – www.dichvuseo.com
  • 2. Top risks• Trademark and copyright issues• Brand hijacking• Lack of control over corporate content• Complying with Social media outlets• Local law and regulation• Negative Influences of Mass Media with booming speed• Uncontrolled user generated content• Privacy issues/ data uses• Spamming concern• Employer/employee issues (Waste working time….)• Roi measurement
  • 3. 1. Trademark and copyright issues
  • 4. 2. Brand hijacking• Phishing sites• Virus malware• Fake materials
  • 5. 3.Lack of control over corporate content * Half of social networkers post riskyinformation - Many Online marketer usesocial networking sites to sharepersonal information and photos withtheir friends quickly and easily."However there are serious risksinvolved” (****)(Case IBM/Intel)
  • 6. Social media guidelines
  • 7. 4. Complying with Social media outletsSpamTerms ViolationPromotion
  • 8. 5. Local law and regulation
  • 9. 6. Negative Influences of Mass Media
  • 10. 7. Uncontrolled user generated content• Negative comments from competitors• Customer unsatisfaction comments• Spamming comments
  • 11. 8. Privacy issues/ data uses
  • 12. 9. Spamming concern
  • 13. 10. Employer/employee issues
  • 14. 11. Roi measurement
  • 15. • ABOUT.ME/tuanha