Textworthy 2013-2

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Textworthy 2013-2

  1. 1. A warm welcome to the newest member of the Tailored Marketing family, Nicole Linke. As a recent graduate of the Art Institute, Nicole joins our production team as Junior Graphic Designer. Many thanks to our spring and summer interns, they did a great job: Sam Clapp, University of Pittsburgh; Sean McNamara, University of Pittsburgh; Brittany Fradkin, Washington & Jefferson College; Alyssa Brideweser, Penn State University; Megan Gallagher, Duquesne University; and Anil Kapur, Point Park University. OUR EVER-EXPANDING FAMILY From the desk of Taylor Abbett, President of Tailored Marketing Inc. Summer is in full force. A time for vacations and recharging the batteries. Here at TMI, the first part of the year has gone very quickly. Over the past few months we have been working on the promotions for the Whiskey Rebellion Festival as well as the development of some new websites like the upgraded Green Workplace Challenge. In addition, we have been working on getting ready for the launching of a new product. This summer we will now be able to offer a turn-key sales/marketing automation system which will give us another tool in evaluating the effectiveness of certain marketing channels for our clients. Please keep us in mind should your company be looking for an agency to give you help with your brand. DEAR READERS SAVE THE DATE Project: A regional historic festival, the 2013 Whiskey Rebellion Festival was looking for an agency to help generate awareness for the three day event. Strategy: TMI started promotions two months before the event with the “Countdown to the Rebellion”through Facebook and a kick-off event in Market Square to impact the Pittsburgh market. Other tactics included: • The design and development of a new website and mobile site • A robust social media platform that included content development, several fan contests with custom apps, and advertising campaigns • Media buys and coordination for print, digital, and radio, as well as securing of anchor radio station, Bob 94 FM • Creation of promotional materials and ads for print and digital Results: Thousands of festival-goers ventured to downtown Washington to enjoy the various events over the three days. During the campaign: • The website saw a growth in the visitor rate of 154% • The Facebook presence gained over 2,800 fans with a reach of over 44,000 users • Media campaign received over a million impressions CLIENT SPOTLIGHT: WHISKEY REBELLION FESTIVAL Join the 2013-2014 competition Learn how you can participate in the current Green Workplace Challenge. SCHEDULE FAMILY FUN HISTORY ART LIVE MUSIC MERCANTILE FOOD MAP & INFO SPONSORS 4-Bond Advanced Materials, Branding and Logo Design Juntos Spring Luncheon with guest speaker Douglas Heuck, Founder of the Pittsburgh Quarterly Magazine
  2. 2. EMAIL MARKETING SOCIAL MEDIA SEO TRADITIONAL MEDIA We are please to announce the new and improved website for the current Pittsburgh Green Workplace Challenge. A new logo and branding were developed for this year’s competition. The site features a clean, user-friendly interface that is built on a responsive framework to allow the layout to adjust based on the user’s device (smartphone, tablet, desktop, etc.). Commit to making southwestern Pennsylvania a better place to live and work by signing up for this year’s Pittsburgh Green Workplace Challenge! A yearlong competition, the Green Workplace Challenge helps your organization save money while enabling you to track and measure improvements in the areas of energy, water, and (new this year) waste, and transportation. Last year’s participants saved over $4.2 million in energy savings alone! Use this competition to showcase and receive credit for your green achievements. The Challenge is open to businesses, nonprofits, municipalities and colleges/universities. The sign-up period ends July 31, 2013. For more information, please visit www.gwcpgh.org. P I T T S B U R G H GreenWorkplace Challenge OverviewHome For Participants Leaderboard Oversight Committee Confidentiality Contact Search The Pittsburgh Green Workplace Challenge (GWC) enables businesses to participate in a friendly challenge program where they can receive due recognition for their sustainable actions and achievements. The GWC steps beyond national trendsetters in enabling businesses to actively track and receive credit and verification for their green actions in a safe and secure environment. 2011-2012 Winners Announced – 10.8.12 11-month standings unveiled, regional impact – 8.27.12 Latest standings, regional impact – 6.22.12 – Read More Join the 2013-2014 competition News LatestTweets Follow @pittsburghgwc Mario Leone and Dennis Yablonsky joint keynote now! #smartpgh12 Contact Us Pittsburgh Green Workplace Challenge 425 Sixth Avenue, Suite 1335 Pittsburgh, PA 15219 (412) 258-6642 Email Us Stay Connected Facebook Twitter GWC Blog Media Sponsor The Pittsburgh Green Workplace Challenge is a program of Sustainable Pittsburgh and its business network, Champions for Sustainability Copyright 2013 Sustainable Pittsburgh Learn how you can participate in the current Green Workplace Challenge. Sign InHow to Participate Username Remember Me Password Log In All organizations with operations in Southwestern Pennsylvania are invited to participate in the Green Workplace Challenge. Competition Manual The guidebook to who can participate, getting started, how to earn points and what to do along the way. Get Started View Manual 2013-2014 Pittsburgh Green Workplace Challenge The Pittsburgh Green Workplace Challenge will be relaunching in the Spring of 2013, with additional competition categories and an expanded list of point-earning action items. – Read More Blog Updates P I T T S B U R G H GreenWorkplace Challenge The Pittsburgh Green Workplace Challenge (GWC) enables businesses to participate in a friendly challenge program where they can receive due recognition for their sustainable actions and achievements. The GWC steps beyond national trendsetters in enabling businesses to actively track and receive credit and verification for their green actions in a safe and secure environment. Menu Join the 2013-2014 competition Learn how you can participate in the current Green Workplace Challenge. Sign In Username Remember Me Password Log In 1) Nurture the willing: You can get started with simple nurturing steps, like automating responses to actions, such as form-fills, by setting up timed follow-up communication to prospects. When your business is ready, you can increase the sophistication of lead nurturing by identifying buyers personas and creating journeys. 2) Delight your prospects: Alert sales people in real-time with automated lead alerts that show when prospects are visiting your site so sales can contact prospects when you are top of mind. Immediacy of response far overshadows both time of day and day of week in its effect. 3) Sell how you sell: While the concept of Marketing Qualified Leads (MQL) is very important, don’t let it dictate your sales process. Use marketing automation’s lead scoring to gauge the interest of your prospects and share that data with sales. 4) Stop annoying potential buyers: Having a form pop up every time a prospect wants to read your best content annoys returning prospects and buyers. Marketing automation provides the tools to loosen up your content while still capturing precious visit data. Marketing automation can tell who is returning to your site; why ask them basic information again? Use the opportunity to ask them further qualifying questions. 5) Track the ghosts: Anonymous tracking tells you the folks who are on your website or blog who have not filled out a form or clicked on your emails. The anonymous data can effectively identify which organization is interested in you. CLIENT SPOTLIGHT: GREEN WORKPLACE CHALLENGE FIVE ESSENTIAL GAINS THROUGH MARKETING AUTOMATION Visit the new website at www.gwcpgh.org WEBSITE VISITORS LEADS CUSTOMERS Do you know which tactics are generating the most traffic? Do you know who is visiting your website in order to make them a viable lead? Do you have a nurturing process in place to develop your leads into customers?

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