※ 이태리 Travel Bag 브랜드. 피콰드로.※ 이태리뿐 아니라 미국과 유럽전반에 진출. 국내에는 면세점 한두곳에만 입점.※ 레더와 패브릭을 베이스로한 여행용 가방을 여러종류의 BAG과 지갑등 다양한 제품을 취급하고...
PIQUADRO PROPOSITION.
PIQUADRO PROPOSITION.Interestingly, in it’s own presentation one can see that the “Premium /Performance” segment is also t...
Samsonite itself does not yet realise Piquadro as competitor, neither MandarinaDuck. Piquadro and Mandarina Duck are only ...
Competitive Landscape.Samsonite places itself directly into the “Premium” category in contrast toPiquadro and Tumi themsel...
The luggage market according to Samsonite can be segmented into 3 productsegments
PIQUADRO S.P.A. (PQ)
PIQUADRO S.P.A. (PQ)
웹사이트 : http://www.piquadro.com
페이스북 :http://www.facebook.com/PIQUADRO.ITALY
관련 자료Contents. (KOREA)URBAN한 이태리 디자인을 보여주는 피콰드로 메신저백 : http://nasubiya.blog.me/30120163243여행과 일상 모두에 어울리는 미니백 피콰드로 : http:...
PIQUADRO Image :   http://goo.gl/zNmPY
THANK YOU       ㈜지엠크리에이티브       브랜드 컨설팅 본부       정태진 실장 | itaijin@gmail.com
Piquadro brand research data
Piquadro brand research data
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Piquadro brand research data

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Piquadro 브랜드 리서치 자료.
(VS Samsonite)

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Piquadro brand research data

  1. 1. ※ 이태리 Travel Bag 브랜드. 피콰드로.※ 이태리뿐 아니라 미국과 유럽전반에 진출. 국내에는 면세점 한두곳에만 입점.※ 레더와 패브릭을 베이스로한 여행용 가방을 여러종류의 BAG과 지갑등 다양한 제품을 취급하고 있으며, 명품과 같은 고가 라인은 아니지만 매우 스타일리쉬하며 기능적인 면과 디자인을 잘 조화시키고 있음. 디테일이 우수하며, 수납성이 매우 우수함.※ 최근 아이폰 및 애플 프로덕트관련 제품을 디자인/생산하며 인지도 상승.
  2. 2. PIQUADRO PROPOSITION.
  3. 3. PIQUADRO PROPOSITION.Interestingly, in it’s own presentation one can see that the “Premium /Performance” segment is also the most crowded one.An even better source for market data are IPO filings. In an IPO prospectus,companies usually provide a lot more information than in annual reports, asthey have to persuade new investors that this is a exciting market.Luckily, competitor Samsonite actually was IPOed last year on the Hongkongstock exhange after filing bancruptcy in 2009 (and also in 2002 if I remembercorrectly). The Samsonite story also shows the biggest risk for those companies:Overexpansion and too much lease liabilites, in this case driven by a PrivateEquity owner.Tumi, currently owned by PE firm Doughty Hanson is currently on the path to anIPO and has already filed its documents for an IPO. To make things moreinteresting, Samsonite already anounced its interest purchasing TUMI.So we have to additional sources for market information in this case.For Mandarina Duck, the other major competitor from the Piquadro Matrix,currently no financial information is available. It seems to be owned by a PEshop as well.
  4. 4. Samsonite itself does not yet realise Piquadro as competitor, neither MandarinaDuck. Piquadro and Mandarina Duck are only mentioned among others whichare shown having a combined market share of 74.5%.
  5. 5. Competitive Landscape.Samsonite places itself directly into the “Premium” category in contrast toPiquadro and Tumi themselves:
  6. 6. The luggage market according to Samsonite can be segmented into 3 productsegments
  7. 7. PIQUADRO S.P.A. (PQ)
  8. 8. PIQUADRO S.P.A. (PQ)
  9. 9. 웹사이트 : http://www.piquadro.com
  10. 10. 페이스북 :http://www.facebook.com/PIQUADRO.ITALY
  11. 11. 관련 자료Contents. (KOREA)URBAN한 이태리 디자인을 보여주는 피콰드로 메신저백 : http://nasubiya.blog.me/30120163243여행과 일상 모두에 어울리는 미니백 피콰드로 : http://nasubiya.blog.me/30120164425NIMBLE Backpack : http://blog.naver.com/cwsurgy/60135602563
  12. 12. PIQUADRO Image : http://goo.gl/zNmPY
  13. 13. THANK YOU ㈜지엠크리에이티브 브랜드 컨설팅 본부 정태진 실장 | itaijin@gmail.com

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