Exploring Catalysts for Corporate Sustainability Culture Change <ul><li>Julie Urlaub, Taiga Company </li></ul>
CataYLYST:  a   person   or   thing   that   causes   a   change
What Green ISN’t <ul><li>It’s a passing trend </li></ul><ul><li>It’s only for big business </li></ul><ul><li>It cost too m...
Business sustainability <ul><li>Managing financial, social, environmental... </li></ul><ul><ul><ul><li>impacts </li></ul><...
Drivers for Green Biz <ul><li>Population growth </li></ul><ul><li>Environmental Degradation </li></ul><ul><li>Loss of Biod...
POssible?
Proactive Businesses
Social Green Drivers What is being said about your brand?  Industry? Is your competition engaging around sustainability? E...
Conversation Landscape
Supply Chain and Procurement Professionals <ul><li>LinkedIn - networking/ groups </li></ul><ul><li>Blogs ValueStreaming  h...
Human Resources
Executives, Sales & Marketing
Are You a Catalyst? Sustainability and Social Media -  refreshing, innovative approach to business.
Thank you! <ul><li>www.TaigaCompany.com </li></ul><ul><li>Twitter: @TaigaCompany </li></ul><ul><li>Facebook.com/TaigaCompa...
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Sustainability and Social media together offer a refreshing and innovative approach to business. But, can social media be a catalyst for green businesses?

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A recording is available here: http://bit.ly/ysIZ1A

  1. 1. Exploring Catalysts for Corporate Sustainability Culture Change <ul><li>Julie Urlaub, Taiga Company </li></ul>
  2. 2. CataYLYST: a person or thing that causes a change
  3. 3. What Green ISN’t <ul><li>It’s a passing trend </li></ul><ul><li>It’s only for big business </li></ul><ul><li>It cost too much </li></ul><ul><li>It’s a feel good for the planet thing </li></ul><ul><li>It means sacrificing profitability </li></ul>
  4. 4. Business sustainability <ul><li>Managing financial, social, environmental... </li></ul><ul><ul><ul><li>impacts </li></ul></ul></ul><ul><ul><ul><li>obligations </li></ul></ul></ul><ul><ul><ul><li>risk/ opportunities </li></ul></ul></ul><ul><ul><ul><li>RESILIENCY </li></ul></ul></ul>
  5. 5. Drivers for Green Biz <ul><li>Population growth </li></ul><ul><li>Environmental Degradation </li></ul><ul><li>Loss of Biodiversity </li></ul><ul><li>Safer products/services </li></ul><ul><li>Resource constraints </li></ul><ul><li>Regulation </li></ul><ul><li>Stakeholders </li></ul>
  6. 6. POssible?
  7. 7. Proactive Businesses
  8. 8. Social Green Drivers What is being said about your brand? Industry? Is your competition engaging around sustainability? Energy? Waste? What new resources are available as assets to your business to go green?
  9. 9. Conversation Landscape
  10. 10. Supply Chain and Procurement Professionals <ul><li>LinkedIn - networking/ groups </li></ul><ul><li>Blogs ValueStreaming http://valuestream2009.wordpress.com/ </li></ul><ul><li>Twitter #green SCM </li></ul>
  11. 11. Human Resources
  12. 12. Executives, Sales & Marketing
  13. 13. Are You a Catalyst? Sustainability and Social Media - refreshing, innovative approach to business.
  14. 14. Thank you! <ul><li>www.TaigaCompany.com </li></ul><ul><li>Twitter: @TaigaCompany </li></ul><ul><li>Facebook.com/TaigaCompany </li></ul><ul><li>LinkedIn.com/in/JulieUrlaub </li></ul>

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