0
Tahir Fayyaz
Senior Consultant
@TFayyaz
Expanding Google Analytics
with the APIs
DBi and Google are both on a
mission to make your business
Data-Driven
How DBi Are Taking Clients Forward with The Google Stack
Classic
Google
Analytics
Where Most
Companies Are
Right Now.
The ...
How DBi Are Taking Clients Forward with The Google Stack
Universal
Analytics
Classic
Google
Analytics
Where Most
Companies...
How DBi Are Taking Clients Forward with The Google Stack
Universal
Analytics
Classic
Google
Analytics
Universal
Analytics
...
What DBi Have Been
Working On
Enhanced Ecommerce - Understand The Full Checkout Flow
Enhanced Ecommerce - Remarket Basket Abandonments
Track UserID - Understand Cross Device Behaviour
Dimension Widening - Bringing In CRM data
Do More With APIs
APIs Let Your Business Communicate
with the Google Technology Stack.
Customise and Automate.
75+ Google APIs
3 Google Analytics API Categories
Collection Configuration Reporting
Measurement Protocol
API
Data Import API
Filters API
M...
Android Everywhere
Android Wear - Future Of Mobile Devices?
Android Moto360 + Collection API
Respond to a SMS to
make a purchase
directly from your
smartwatch.
Track these interactio...
Tahir’s SMS Food Delivery Service
Send a SMS
Follow the instructions
07903 567 891
Enjoy your food!
“Hi Tahir I’m Hungry”
SMS Demo - How It Works
Receive Instructions Receive Meal Options Place Your Order
SMS Demo - Tracked in Universal Analytics
Management API - Data Import
User Id True Value Bets Placed
Collected On Website CRM Data Import Custom Metric
Collection API
Multi-Channels Universal Analytics
Website
SMS
App
Notification
client id
client id
client id
DC Integration...
Collection API + Data Import API
Multi-Channels Universal Analytics
Website
SMS
App
Notification
client id
client id
client...
Publisher
Collection API + Data Import API = Smarter Remarketing
Multi-Channels Universal Analytics
Website
SMS
App
Notific...
Reporting API - PadiTrack - Funnels for Historic Data
Embed API - Build Your Own Interface
Embed API - World Cup API + Reporting API
MeasurePlayground.com
Fill The Brazil World Cup
2014 Stadiums
Would your website...
BigQuery API
Tableau Integration
Create custom dashboards using
Tableau which queries the
BigQuery API directly.
Process l...
Links to visit
World Cup API + Embed API - http://measureplayground.com
Embed API - https://developers.google.com/analytic...
Tahir Fayyaz
Senior Consultant
@TFayyaz
Thanks For Listening
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Expanding Google Analytics with the APIs

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A non-technical look at how the 3 types of Google Analytics APIs that can help you can measure new forms of devices, automate GA admin management access the data in your own format and visualisations.

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Transcript of "Expanding Google Analytics with the APIs"

  1. 1. Tahir Fayyaz Senior Consultant @TFayyaz Expanding Google Analytics with the APIs
  2. 2. DBi and Google are both on a mission to make your business Data-Driven
  3. 3. How DBi Are Taking Clients Forward with The Google Stack Classic Google Analytics Where Most Companies Are Right Now. The industry is moving forward
  4. 4. How DBi Are Taking Clients Forward with The Google Stack Universal Analytics Classic Google Analytics Where Most Companies Are Right Now. The industry is moving forward Must Upgrade By End Of 2014. Do you want to use the new features? Adwords
  5. 5. How DBi Are Taking Clients Forward with The Google Stack Universal Analytics Classic Google Analytics Universal Analytics Premium Where Most Companies Are Right Now. The industry is moving forward Must Upgrade By End Of 2014. Do you want to use the new features? True data driven business. Unsampled data + other big benefits! BigQuery Double Click Adwords
  6. 6. What DBi Have Been Working On
  7. 7. Enhanced Ecommerce - Understand The Full Checkout Flow
  8. 8. Enhanced Ecommerce - Remarket Basket Abandonments
  9. 9. Track UserID - Understand Cross Device Behaviour
  10. 10. Dimension Widening - Bringing In CRM data
  11. 11. Do More With APIs APIs Let Your Business Communicate with the Google Technology Stack. Customise and Automate.
  12. 12. 75+ Google APIs
  13. 13. 3 Google Analytics API Categories Collection Configuration Reporting Measurement Protocol API Data Import API Filters API Management API Core Reporting API Real Time API Embed API
  14. 14. Android Everywhere
  15. 15. Android Wear - Future Of Mobile Devices?
  16. 16. Android Moto360 + Collection API Respond to a SMS to make a purchase directly from your smartwatch. Track these interactions in Universal Analytics
  17. 17. Tahir’s SMS Food Delivery Service Send a SMS Follow the instructions 07903 567 891 Enjoy your food! “Hi Tahir I’m Hungry”
  18. 18. SMS Demo - How It Works Receive Instructions Receive Meal Options Place Your Order
  19. 19. SMS Demo - Tracked in Universal Analytics
  20. 20. Management API - Data Import User Id True Value Bets Placed Collected On Website CRM Data Import Custom Metric
  21. 21. Collection API Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Collect Data From Various Channels
  22. 22. Collection API + Data Import API Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Collect Data From Various Channels & Import Data From Your CRM Offline CRM client id
  23. 23. Publisher Collection API + Data Import API = Smarter Remarketing Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Use Universal Analytics segment to power remarketing lists doubleclick remarketing lists Offline CRM client id
  24. 24. Reporting API - PadiTrack - Funnels for Historic Data
  25. 25. Embed API - Build Your Own Interface
  26. 26. Embed API - World Cup API + Reporting API MeasurePlayground.com Fill The Brazil World Cup 2014 Stadiums Would your website’s or app’s users fill up the World Cup 2014 Stadiums in Brazil if they were going to support their country at each game? Use your Google Analytics data to find out by generating your own unique visualisation.
  27. 27. BigQuery API Tableau Integration Create custom dashboards using Tableau which queries the BigQuery API directly. Process large amounts of data FAST!!
  28. 28. Links to visit World Cup API + Embed API - http://measureplayground.com Embed API - https://developers.google.com/analytics/devguides/reporting/ embed/v1/ Collection API - Measurement Protocol - https://developers.google.com/analytics/ devguides/collection/protocol/v1/ Config API - https://developers.google.com/analytics/devguides/config/ Reporting API - https://developers.google.com/analytics/devguides/collection/ protocol/v1/
  29. 29. Tahir Fayyaz Senior Consultant @TFayyaz Thanks For Listening
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