A non-technical look at how the 3 types of Google Analytics APIs that can help you can measure new forms of devices, automate GA admin management access the data in your own format and visualisations.

1. Tahir Fayyaz
Senior Consultant
@TFayyaz
Expanding Google Analytics
with the APIs

2. DBi and Google are both on a
mission to make your business
Data-Driven

3. How DBi Are Taking Clients Forward with The Google Stack
Classic
Google
Analytics
Where Most
Companies Are
Right Now.
The industry is
moving forward

4. How DBi Are Taking Clients Forward with The Google Stack
Universal
Analytics
Classic
Google
Analytics
Where Most
Companies Are
Right Now.
The industry is
moving forward
Must Upgrade
By End Of 2014.
Do you want to
use the new
features?
Adwords

5. How DBi Are Taking Clients Forward with The Google Stack
Universal
Analytics
Classic
Google
Analytics
Universal
Analytics
Premium
Where Most
Companies Are
Right Now.
The industry is
moving forward
Must Upgrade
By End Of 2014.
Do you want to
use the new
features?
True data
driven business.
Unsampled
data + other
big benefits!
BigQuery
Double
Click
Adwords

6. What DBi Have Been
Working On

7. Enhanced Ecommerce - Understand The Full Checkout Flow

8. Enhanced Ecommerce - Remarket Basket Abandonments

9. Track UserID - Understand Cross Device Behaviour

10. Dimension Widening - Bringing In CRM data

11. Do More With APIs
APIs Let Your Business Communicate
with the Google Technology Stack.
Customise and Automate.

12. 75+ Google APIs

13. 3 Google Analytics API Categories
Collection Configuration Reporting
Measurement Protocol
API
Data Import API
Filters API
Management API
Core Reporting API
Real Time API
Embed API

14. Android Everywhere

15. Android Wear - Future Of Mobile Devices?

16. Android Moto360 + Collection API
Respond to a SMS to
make a purchase
directly from your
smartwatch.
Track these interactions
in Universal Analytics

17. Tahir’s SMS Food Delivery Service
Send a SMS
Follow the instructions
07903 567 891
Enjoy your food!
“Hi Tahir I’m Hungry”

18. SMS Demo - How It Works
Receive Instructions Receive Meal Options Place Your Order

19. SMS Demo - Tracked in Universal Analytics

20. Management API - Data Import
User Id True Value Bets Placed
Collected On Website CRM Data Import Custom Metric

21. Collection API
Multi-Channels Universal Analytics
Website
SMS
App
Notification
client id
client id
client id
DC Integration
Collect Data From
Various Channels

22. Collection API + Data Import API
Multi-Channels Universal Analytics
Website
SMS
App
Notification
client id
client id
client id
DC Integration
Collect Data From
Various Channels &
Import Data From
Your CRM
Offline
CRM
client id

23. Publisher
Collection API + Data Import API = Smarter Remarketing
Multi-Channels Universal Analytics
Website
SMS
App
Notification
client id
client id
client id
DC Integration
Use Universal
Analytics segment
to power
remarketing lists
doubleclick remarketing lists
Offline
CRM
client id

24. Reporting API - PadiTrack - Funnels for Historic Data

25. Embed API - Build Your Own Interface

26. Embed API - World Cup API + Reporting API
MeasurePlayground.com
Fill The Brazil World Cup
2014 Stadiums
Would your website’s or app’s
users fill up the World Cup 2014
Stadiums in Brazil if they were
going to support their country at
each game?
Use your Google Analytics data
to find out by generating your
own unique visualisation.

27. BigQuery API
Tableau Integration
Create custom dashboards using
Tableau which queries the
BigQuery API directly.
Process large amounts of data
FAST!!

28. Links to visit
World Cup API + Embed API - http://measureplayground.com
Embed API - https://developers.google.com/analytics/devguides/reporting/
embed/v1/
Collection API - Measurement Protocol - https://developers.google.com/analytics/
devguides/collection/protocol/v1/
Config API - https://developers.google.com/analytics/devguides/config/
Reporting API - https://developers.google.com/analytics/devguides/collection/
protocol/v1/

29. Tahir Fayyaz
Senior Consultant
@TFayyaz
Thanks For Listening