Expanding Google Analytics with the APIs
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Expanding Google Analytics with the APIs

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A non-technical look at how the 3 types of Google Analytics APIs that can help you can measure new forms of devices, automate GA admin management access the data in your own format and visualisations.

A non-technical look at how the 3 types of Google Analytics APIs that can help you can measure new forms of devices, automate GA admin management access the data in your own format and visualisations.

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Expanding Google Analytics with the APIs Presentation Transcript

  • 1. Tahir Fayyaz Senior Consultant @TFayyaz Expanding Google Analytics with the APIs
  • 2. DBi and Google are both on a mission to make your business Data-Driven
  • 3. How DBi Are Taking Clients Forward with The Google Stack Classic Google Analytics Where Most Companies Are Right Now. The industry is moving forward
  • 4. How DBi Are Taking Clients Forward with The Google Stack Universal Analytics Classic Google Analytics Where Most Companies Are Right Now. The industry is moving forward Must Upgrade By End Of 2014. Do you want to use the new features? Adwords
  • 5. How DBi Are Taking Clients Forward with The Google Stack Universal Analytics Classic Google Analytics Universal Analytics Premium Where Most Companies Are Right Now. The industry is moving forward Must Upgrade By End Of 2014. Do you want to use the new features? True data driven business. Unsampled data + other big benefits! BigQuery Double Click Adwords
  • 6. What DBi Have Been Working On
  • 7. Enhanced Ecommerce - Understand The Full Checkout Flow
  • 8. Enhanced Ecommerce - Remarket Basket Abandonments
  • 9. Track UserID - Understand Cross Device Behaviour
  • 10. Dimension Widening - Bringing In CRM data
  • 11. Do More With APIs APIs Let Your Business Communicate with the Google Technology Stack. Customise and Automate.
  • 12. 75+ Google APIs
  • 13. 3 Google Analytics API Categories Collection Configuration Reporting Measurement Protocol API Data Import API Filters API Management API Core Reporting API Real Time API Embed API
  • 14. Android Everywhere
  • 15. Android Wear - Future Of Mobile Devices?
  • 16. Android Moto360 + Collection API Respond to a SMS to make a purchase directly from your smartwatch. Track these interactions in Universal Analytics
  • 17. Tahir’s SMS Food Delivery Service Send a SMS Follow the instructions 07903 567 891 Enjoy your food! “Hi Tahir I’m Hungry”
  • 18. SMS Demo - How It Works Receive Instructions Receive Meal Options Place Your Order
  • 19. SMS Demo - Tracked in Universal Analytics
  • 20. Management API - Data Import User Id True Value Bets Placed Collected On Website CRM Data Import Custom Metric
  • 21. Collection API Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Collect Data From Various Channels
  • 22. Collection API + Data Import API Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Collect Data From Various Channels & Import Data From Your CRM Offline CRM client id
  • 23. Publisher Collection API + Data Import API = Smarter Remarketing Multi-Channels Universal Analytics Website SMS App Notification client id client id client id DC Integration Use Universal Analytics segment to power remarketing lists doubleclick remarketing lists Offline CRM client id
  • 24. Reporting API - PadiTrack - Funnels for Historic Data
  • 25. Embed API - Build Your Own Interface
  • 26. Embed API - World Cup API + Reporting API MeasurePlayground.com Fill The Brazil World Cup 2014 Stadiums Would your website’s or app’s users fill up the World Cup 2014 Stadiums in Brazil if they were going to support their country at each game? Use your Google Analytics data to find out by generating your own unique visualisation.
  • 27. BigQuery API Tableau Integration Create custom dashboards using Tableau which queries the BigQuery API directly. Process large amounts of data FAST!!
  • 28. Links to visit World Cup API + Embed API - http://measureplayground.com Embed API - https://developers.google.com/analytics/devguides/reporting/ embed/v1/ Collection API - Measurement Protocol - https://developers.google.com/analytics/ devguides/collection/protocol/v1/ Config API - https://developers.google.com/analytics/devguides/config/ Reporting API - https://developers.google.com/analytics/devguides/collection/ protocol/v1/
  • 29. Tahir Fayyaz Senior Consultant @TFayyaz Thanks For Listening