Message theme: “An endlessexcitement of colorful kingdom                                 TITLE
OUR AIM IS TO BUILD AFAVORABLE ANDACCEPTABLE IMAGE OFSHISHU PARK
1st quarter   2nd quarter   3rd quarter   4th quarter   yearlyPrint Ad       1056000       792000        1056000       792...
ADVERTISING BUDGETPulsating Schedule - that is minimal level of advertisingat all timesAdvertising the most when sales are...
Print advertisement• We are using newspaper• Newspaper – Prothom Alo, Daily  Star, Bangladesh Protidin  (prothom alo has t...
Television-- Channel I,ATN Bangla, NTV
Billboards-- Dhanmondi ,Mohakhali flyover, Gulshan    Avenue Baily Road.
CONSUMERPROMOTIONSCoupons through print media suchas newspaper and internetPremiums- store or manufacturerpremiums.Sports ...
Business customers• Fast food restaurants• Ice-cream parlors situated  inside the theme park.• Such as BFC, CP, Moven  Pic...
Trade Promotions•   B 2 B Trade Promotions•   Trade Allowances•   Training programs•   Specialty advertising•   Point-of-P...
• Provide sponsorship to ―khude Gaanraj‖  and Spelling Bee, two of the most popular  program for children in Bangladesh
Internet MarketingWe believe communicatingeffectively is an importantingredient in qualitycustomer service and sowe seek t...
ANYQUESTIONS??
Shishu Park
Shishu Park
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Shishu Park

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Shishu Park

  1. 1. Message theme: “An endlessexcitement of colorful kingdom TITLE
  2. 2. OUR AIM IS TO BUILD AFAVORABLE ANDACCEPTABLE IMAGE OFSHISHU PARK
  3. 3. 1st quarter 2nd quarter 3rd quarter 4th quarter yearlyPrint Ad 1056000 792000 1056000 792000 3696000Television 6804000 3402000 9072000 3402000 22680000CSR 500000 500000Sponsorshi 800000pConsumer 3000000 3000000PromotionsTrade 2000000 2000000PromotionsBillboards 2800000Internet Mkt 1000000 1000000Total 36476000
  4. 4. ADVERTISING BUDGETPulsating Schedule - that is minimal level of advertisingat all timesAdvertising the most when sales are at peak seasonsExample during EID and PUJA
  5. 5. Print advertisement• We are using newspaper• Newspaper – Prothom Alo, Daily Star, Bangladesh Protidin (prothom alo has the highest rating, daily star is the only English newspaper with the most rating points and Bangladesh Protidin is one of the most affordable)
  6. 6. Television-- Channel I,ATN Bangla, NTV
  7. 7. Billboards-- Dhanmondi ,Mohakhali flyover, Gulshan Avenue Baily Road.
  8. 8. CONSUMERPROMOTIONSCoupons through print media suchas newspaper and internetPremiums- store or manufacturerpremiums.Sports contests —best runner,basketball champion etcBonus packs- buy three rides andget one free
  9. 9. Business customers• Fast food restaurants• Ice-cream parlors situated inside the theme park.• Such as BFC, CP, Moven Pick, Igloo etc.• For B to B advertising, we would use print media— trade journal and newspapers.
  10. 10. Trade Promotions• B 2 B Trade Promotions• Trade Allowances• Training programs• Specialty advertising• Point-of-Purchase Advertising-
  11. 11. • Provide sponsorship to ―khude Gaanraj‖ and Spelling Bee, two of the most popular program for children in Bangladesh
  12. 12. Internet MarketingWe believe communicatingeffectively is an importantingredient in qualitycustomer service and sowe seek to provide anefficient and attractivewebsite for customers
  13. 13. ANYQUESTIONS??

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