Survey Designwww.TheMedicalRoundtable.com TMR Top 500 Readers We invited our Top 500 Readers to participate • Selected after review of online activity and response to email campaigns $100 Amazon Gift Card sweepstakes offered 10 Day Response Period • July 17 – 27, 2012 – One reminder July 25 500 Invitations Delivered & 210 Opened 68 Responders • 13.6% Response Rate of those who received the invitation • 32% Response Rate of those who opened the invitation
We are read onlinewww.TheMedicalRoundtable.com Almost 60% of our readers are online 33% use iPads Over 25% read our print editions
Start at ToC and go “Deep”www.TheMedicalRoundtable.com Typically, readers skim the TOC and then go deep 22% read at least a portion of a Roundtable Almost 15% read multiple Roundtables
Readers spend time with TMRwww.TheMedicalRoundtable.com 44% of our readers stay with us between 10-29 mins 40% curl up with TMR for over a half hour 100% of responders read TMR
Readers like our “skinny info”www.TheMedicalRoundtable.com 92% are interested in the Summary Abstract format 92% like the Clinical Implications Takeaways 88.5% like the Roundtables
Online Featureswww.TheMedicalRoundtable.com 69% don’t want social media options (FB, Twitter) 65% don’t want to be pushed to (RSS, Alerts) 50% don’t want quizzes (online edugaming) 73% want keyword searching
Expert Opinion Highly Valuedwww.TheMedicalRoundtable.com 81% of readers consider expert opinion along with empirical evidence No responder disagreed
Readers Value Roundtableswww.TheMedicalRoundtable.com Our readers overwhelmingly agree that TMR provides value to their practice and knowledge base
Readers “strongly agree”www.TheMedicalRoundtable.com Responders who “agree” or “strongly agree” that: they read TMR because they will learn something – over 88% they value expert opinion to their practices – over 80% TMR is an “important source of information” – over 60% and…….. TMR is “easy to read” 92%
Who took the survey?www.TheMedicalRoundtable.com 71% are Medical Doctors, Scientists or Pharmacists 23% are Publication Planning Professionals
Survey Conclusionswww.TheMedicalRoundtable.com Survey Confirms: Readers believe TMR content is an important source of information valuable to their practice TMR is “easy to read” – removing hurdles to learning Readers overwhelmingly believe experiential evidence should be considered alongside empirical data Readers access TMR online and with iPads The Table of Contents is “highly read” and the Roundtables are “mostly read” Most readers spend more than 10 minutes reading with over 40% over 30 minutes Readers are interested in our unique “skinny info” such as summary abstracts, trials/compound listings and clinical takeaways Readers not interested in social media or edugaming Readers overwhelmingly believe expert opinion is valuable to their practice
Contact: T. Anthony HowellPublisher | FoxP2 Media LLC firstname.lastname@example.org
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