2012 TMR READERSHIP SURVEY RESULTS

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500 of our readers were surveyed about the role of clinical experience in an evidence-based practice.

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2012 TMR READERSHIP SURVEY RESULTS

  1. 1. Readership Survey July 2012
  2. 2. Survey Designwww.TheMedicalRoundtable.com TMR Top 500 Readers  We invited our Top 500 Readers to participate • Selected after review of online activity and response to email campaigns  $100 Amazon Gift Card sweepstakes offered  10 Day Response Period • July 17 – 27, 2012 – One reminder July 25  500 Invitations Delivered & 210 Opened  68 Responders • 13.6% Response Rate of those who received the invitation • 32% Response Rate of those who opened the invitation
  3. 3. We are read onlinewww.TheMedicalRoundtable.com  Almost 60% of our readers are online  33% use iPads  Over 25% read our print editions
  4. 4. Start at ToC and go “Deep”www.TheMedicalRoundtable.com  Typically, readers skim the TOC and then go deep  22% read at least a portion of a Roundtable  Almost 15% read multiple Roundtables
  5. 5. Readers spend time with TMRwww.TheMedicalRoundtable.com  44% of our readers stay with us between 10-29 mins  40% curl up with TMR for over a half hour  100% of responders read TMR
  6. 6. Readers like our “skinny info”www.TheMedicalRoundtable.com  92% are interested in the Summary Abstract format  92% like the Clinical Implications Takeaways  88.5% like the Roundtables
  7. 7. Online Featureswww.TheMedicalRoundtable.com  69% don’t want social media options (FB, Twitter)  65% don’t want to be pushed to (RSS, Alerts)  50% don’t want quizzes (online edugaming)  73% want keyword searching
  8. 8. Expert Opinion Highly Valuedwww.TheMedicalRoundtable.com  81% of readers consider expert opinion along with empirical evidence  No responder disagreed
  9. 9. Readers Value Roundtableswww.TheMedicalRoundtable.com  Our readers overwhelmingly agree that TMR provides value to their practice and knowledge base
  10. 10. Readers “strongly agree”www.TheMedicalRoundtable.com  Responders who “agree” or “strongly agree” that:  they read TMR because they will learn something – over 88%  they value expert opinion to their practices – over 80%  TMR is an “important source of information” – over 60% and…….. TMR is “easy to read” 92%
  11. 11. Who took the survey?www.TheMedicalRoundtable.com  71% are Medical Doctors, Scientists or Pharmacists  23% are Publication Planning Professionals
  12. 12. Survey Conclusionswww.TheMedicalRoundtable.com Survey Confirms:  Readers believe TMR content is an important source of information valuable to their practice  TMR is “easy to read” – removing hurdles to learning  Readers overwhelmingly believe experiential evidence should be considered alongside empirical data  Readers access TMR online and with iPads  The Table of Contents is “highly read” and the Roundtables are “mostly read”  Most readers spend more than 10 minutes reading with over 40% over 30 minutes  Readers are interested in our unique “skinny info” such as summary abstracts, trials/compound listings and clinical takeaways  Readers not interested in social media or edugaming  Readers overwhelmingly believe expert opinion is valuable to their practice
  13. 13. Contact: T. Anthony HowellPublisher | FoxP2 Media LLC thowell@foxp2media.com

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