Publication Planning & Roundtables

Incorporate timely and credible peer reviewed expert opinion did Dr. so and so get back to me yet?

Scottish Wisdom From “The Mouse” by Robert Burns “Son of Scotland” Scottish Original English TranslationBut Mousie, thou art no But little Mouse, you arethy lane, In proving not alone, In provingforesight may be foresight may bevain: The best-laid vain: The best laidschemes o mice an schemes of mice andmen Gang aft men Go oftenagley, An leae us awry, And leave usnought but grief an nothing but grief andpain, For promisd joy! pain, For promised joy!

Best Laid SchemesThe plan is approved.The papers are written andsubmitted.Strategy Tactics Action Its been a year. The client wants to know what’s been published. What if the answer is “nothing”?

Could you have added value?While publication plans will change over time, the “painand grief” of journal rejection, lag-times and unforeseenauthor delays can be mitigated by using: non-traditional peer reviewed publications

What can you count on?gaps in your plan are expected – what credible tactics can you offer to fill them?

Fill the gaps with roundtables peer-reviewed expert roundtable discussions add creative value

roundtables complement any plan Compelling Topics Pre-Launch • easy to read • low hurdles to absorption • disease state Rejuvenate Data • epidemiology • start the discussion • pathophysiology • patient groups Single or Serial Approach • time the discussion • maintain relevancy Post-Approval Independent Expert Commentary • education • provide another perspective • treatment options • guidelines Respond to Change • new indications • competitor’s publications • new approvals Implement Scientific Themes • safety issues • create a multi issue series or supplement • consensus

Have a seat at our table… and learn more T. Anthony Howell | Publisher 203.253.5906 thowell@foxp2media.com

Publication Planning & Roundtables

by T Anthony Howell on Sep 17, 2012

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