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Gloucester Gloucester Presentation Transcript

  • Innovation: Navigatingin a Sea of IdeasInterdisciplinary Center For Oceanic Solutions (ICOS) February 15, 2013Saturday, February 16, 13
  • The strangeworld of ideasSaturday, February 16, 13
  • The strangeworld of ideas✤ Easily transferredSaturday, February 16, 13 View slide
  • The strangeworld of ideas✤ Easily transferred✤ Value is based on contextSaturday, February 16, 13 View slide
  • The strangeworld of ideas✤ Easily transferred✤ Value is based on context✤ Self-organizational/emergent propertiesSaturday, February 16, 13
  • The strangeworld of ideas✤ Easily transferred✤ Value is based on context✤ Self-organizational/emergent properties✤ Nonlinear...1+1 often is >2Saturday, February 16, 13
  • The strangeworld of ideas✤ Easily transferred✤ Value is based on context✤ Self-organizational/emergent properties✤ Nonlinear...1+1 often is >2✤ Non-RivalrousSaturday, February 16, 13
  • The strangeworld of ideas✤ Easily transferred✤ Value is based on context✤ Self-organizational/emergent properties✤ Nonlinear...1+1 often is >2✤ Non-Rivalrous“... no one possesses the lessbecause everyone possesses thewhole of it. He who receives anidea from me receives it withoutlessening me, as he who lights hiscandle at mine receives lightwithout darkening me.” Thomas JeffersonSaturday, February 16, 13
  • Open innovation assumptionsSaturday, February 16, 13
  • Open innovation assumptions✤ The amount of knowledge andcreativity dispersed in society istypically greater than the actualability to harness it.Saturday, February 16, 13
  • Open innovation assumptions✤ The amount of knowledge andcreativity dispersed in society istypically greater than the actualability to harness it.✤ For the most part, innovation hastraditionally relied on structuredand capitalized efforts inside anorganization, or on formalcollaborations between relatively‘confined’ and pre-selectedorganizations.Saturday, February 16, 13
  • Open innovation assumptions✤ The amount of knowledge andcreativity dispersed in society istypically greater than the actualability to harness it.✤ For the most part, innovation hastraditionally relied on structuredand capitalized efforts inside anorganization, or on formalcollaborations between relatively‘confined’ and pre-selectedorganizations.✤ Open innovation connects to abroader range of society’sdispersed knowledge andcreativity, and can be motivatedby what Daniel Pink refers to asan individual’s desire formastery, autonomy, andpurpose.Saturday, February 16, 13
  • Open innovation assumptions✤ The amount of knowledge andcreativity dispersed in society istypically greater than the actualability to harness it.✤ For the most part, innovation hastraditionally relied on structuredand capitalized efforts inside anorganization, or on formalcollaborations between relatively‘confined’ and pre-selectedorganizations.✤ Open innovation connects to abroader range of society’sdispersed knowledge andcreativity, and can be motivatedby what Daniel Pink refers to asan individual’s desire formastery, autonomy, andpurpose.✤ What are the hallmarks of openinnovation?Saturday, February 16, 13
  • Organizational asymmetrySaturday, February 16, 13
  • Organizational asymmetry✤ Two groups in 1995 decide toget into the web serverbusiness.Saturday, February 16, 13
  • Organizational asymmetry✤ Two groups in 1995 decide toget into the web serverbusiness.✤ One group is Microsoft, theother is a group of 8 peoplewho collaborate and inviteothers to collaborate out of aninterest in writing code.Saturday, February 16, 13
  • Organizational asymmetry✤ Two groups in 1995 decide toget into the web serverbusiness.✤ One group is Microsoft, theother is a group of 8 peoplewho collaborate and inviteothers to collaborate out of aninterest in writing code.✤ Today one group has 64% ofthe market, and the other 14%Saturday, February 16, 13
  • Organizational asymmetry✤ Two groups in 1995 decide toget into the web serverbusiness.✤ One group is Microsoft, theother is a group of 8 peoplewho collaborate and inviteothers to collaborate out of aninterest in writing code.✤ Today one group has 64% ofthe market, and the other 14%Saturday, February 16, 13
  • StrangemotivatorsSaturday, February 16, 13
  • Strangemotivators✤ Linux on 90% ofsupercomputers, and mostmobile phone OSSaturday, February 16, 13
  • Strangemotivators✤ Linux on 90% ofsupercomputers, and mostmobile phone OS✤ Linux began in 1991 with~10,000 lines of code.Saturday, February 16, 13
  • Strangemotivators✤ Linux on 90% ofsupercomputers, and mostmobile phone OS✤ Linux began in 1991 with~10,000 lines of code.✤ Currently at ~13 million linesof code with an estimated costto redevelop in a traditionalproprietary developmentsetting has been estimated tobe $3 billion or ~17,000 “man”yearsSaturday, February 16, 13
  • BreakingtraditionSaturday, February 16, 13
  • Breakingtradition✤ 1999 Goldcorp CEO attends anMIT conference and sees apresentation on LINUXSaturday, February 16, 13
  • Breakingtradition✤ 1999 Goldcorp CEO attends anMIT conference and sees apresentation on LINUX✤ Has an idea and puts all the“confidential” mine data on theInternet (break with tradition)Saturday, February 16, 13
  • Breakingtradition✤ 1999 Goldcorp CEO attends anMIT conference and sees apresentation on LINUX✤ Has an idea and puts all the“confidential” mine data on theInternet (break with tradition)✤ ~1,400 scientists, engineers, andgeologists from 50 countriesreviewed the data ($550k prize)Saturday, February 16, 13
  • Breakingtradition✤ 1999 Goldcorp CEO attends anMIT conference and sees apresentation on LINUX✤ Has an idea and puts all the“confidential” mine data on theInternet (break with tradition)✤ ~1,400 scientists, engineers, andgeologists from 50 countriesreviewed the data ($550k prize)✤ 80% of the sites unknown, goldfound at all… Goldcorp revenuegoes from 100 million to 9billion.Saturday, February 16, 13
  • Same problemdifferent eyes✤ InnoCentive: Started at EliLilly with the simple idea that:“Instead of throwing moremoney at the same organicchemistry problems only to bestudied by the same experts,why not offer a reward toanyone who could produce asolution?”Saturday, February 16, 13
  • Features associated with success...Saturday, February 16, 13
  • Features associated with success..."We cant solveproblems by usingthe same kind ofthinking we usedwhen we createdthem."– Albert EinsteinSaturday, February 16, 13
  • Features associated with success...✤ Open thinking as to where ideascome from and from who."We cant solveproblems by usingthe same kind ofthinking we usedwhen we createdthem."– Albert EinsteinSaturday, February 16, 13
  • Features associated with success...✤ Open thinking as to where ideascome from and from who.✤ Easy entry into the innovationcycle...anyone can contribute."We cant solveproblems by usingthe same kind ofthinking we usedwhen we createdthem."– Albert EinsteinSaturday, February 16, 13
  • Features associated with success...✤ Open thinking as to where ideascome from and from who.✤ Easy entry into the innovationcycle...anyone can contribute.✤ A core and open concept describedin discipline neutral language."We cant solveproblems by usingthe same kind ofthinking we usedwhen we createdthem."– Albert EinsteinSaturday, February 16, 13
  • Features associated with success...✤ Open thinking as to where ideascome from and from who.✤ Easy entry into the innovationcycle...anyone can contribute.✤ A core and open concept describedin discipline neutral language.✤ Value through reciprocity in termsof money or being given a role inthe project which yields returnsrelated to mastery, autonomy,purpose."We cant solveproblems by usingthe same kind ofthinking we usedwhen we createdthem."– Albert EinsteinSaturday, February 16, 13
  • Starting an open innovationjourneySaturday, February 16, 13
  • Starting an open innovationjourney✤ Identify the root problems youwant to solve. (5 Whys)Saturday, February 16, 13
  • Starting an open innovationjourney✤ Identify the root problems youwant to solve. (5 Whys)✤ Define each problem in functionalterms using plain language withonly as much (discipline neutral)language as necessary.Saturday, February 16, 13
  • Starting an open innovationjourney✤ Identify the root problems youwant to solve. (5 Whys)✤ Define each problem in functionalterms using plain language withonly as much (discipline neutral)language as necessary.✤ Describe the problem in terms of aneed that gets at the core of theissue and does not overlyconstrain the solution. The needis social/environmental/economic.Saturday, February 16, 13
  • Starting an open innovationjourney✤ Identify the root problems youwant to solve. (5 Whys)✤ Define each problem in functionalterms using plain language withonly as much (discipline neutral)language as necessary.✤ Describe the problem in terms of aneed that gets at the core of theissue and does not overlyconstrain the solution. The needis social/environmental/economic.✤ Publish the problem & needwithin the community: e.g sectionof a local paper, twitter feed, otherlow barrier entry point such thatdiscipline “outsiders” are notexcluded.Saturday, February 16, 13
  • Starting an open innovationjourney✤ Identify the root problems youwant to solve. (5 Whys)✤ Define each problem in functionalterms using plain language withonly as much (discipline neutral)language as necessary.✤ Describe the problem in terms of aneed that gets at the core of theissue and does not overlyconstrain the solution. The needis social/environmental/economic.✤ Publish the problem & needwithin the community: e.g sectionof a local paper, twitter feed, otherlow barrier entry point such thatdiscipline “outsiders” are notexcluded.✤ Discuss, refine, collaborate, andprovide something in return ($ orMAP).Saturday, February 16, 13
  • Innovationlooks like...Saturday, February 16, 13
  • Innovationlooks like...✤ Problem: pursuant to agreementJanuary 1, 2013 Energy EfficiencyDesign Index goes into effect fornew ships. This requires thatcertain emission standards bemet.Saturday, February 16, 13
  • Innovationlooks like...✤ Problem: pursuant to agreementJanuary 1, 2013 Energy EfficiencyDesign Index goes into effect fornew ships. This requires thatcertain emission standards bemet.✤ Need: Ships that meet newemission standards in a costeffective manner.Saturday, February 16, 13
  • Innovationlooks like...✤ Problem: pursuant to agreementJanuary 1, 2013 Energy EfficiencyDesign Index goes into effect fornew ships. This requires thatcertain emission standards bemet.✤ Need: Ships that meet newemission standards in a costeffective manner.✤ Solutions: Modify existingengines, OR Cargill went with aguy who liked kites as a kid...Saturday, February 16, 13
  • Innovationlooks like...✤ Problem: pursuant to agreementJanuary 1, 2013 Energy EfficiencyDesign Index goes into effect fornew ships. This requires thatcertain emission standards bemet.✤ Need: Ships that meet newemission standards in a costeffective manner.✤ Solutions: Modify existingengines, OR Cargill went with aguy who liked kites as a kid...Saturday, February 16, 13
  • Innovation centersSaturday, February 16, 13
  • Innovation centers✤ One size does not fit all, each community based innovation initiativeis unique. For example, Gloucester has its own history, environment,and politics, and is home to numerous unique relationships. Whatworks elsewhere may not work in Gloucester.Saturday, February 16, 13
  • Innovation centers✤ One size does not fit all, each community based innovation initiativeis unique. For example, Gloucester has its own history, environment,and politics, and is home to numerous unique relationships. Whatworks elsewhere may not work in Gloucester.✤ Innovation centers are an approach to sharing ideas throughconversations with people (especially those typically thought of asoutside the traditional process), rather than a place.Saturday, February 16, 13
  • Innovation centers✤ One size does not fit all, each community based innovation initiativeis unique. For example, Gloucester has its own history, environment,and politics, and is home to numerous unique relationships. Whatworks elsewhere may not work in Gloucester.✤ Innovation centers are an approach to sharing ideas throughconversations with people (especially those typically thought of asoutside the traditional process), rather than a place.✤ Open sharing of ideas, ensuring a common language, and buildingacross commonalities is key to success. Also providing some form ofreciprocity in terms of money or mastery, autonomy, purpose (MAP).Saturday, February 16, 13
  • Mapping thedomainSaturday, February 16, 13
  • Mapping thedomain✤ Assumption: Gloucester hasunique reservoirs of culture,knowledge, and insight.Saturday, February 16, 13
  • Mapping thedomain✤ Assumption: Gloucester hasunique reservoirs of culture,knowledge, and insight.✤ Question: Does Gloucesterunderstand where its reservoirsare and what is in them?Saturday, February 16, 13
  • Mapping thedomain✤ Assumption: Gloucester hasunique reservoirs of culture,knowledge, and insight.✤ Question: Does Gloucesterunderstand where its reservoirsare and what is in them?✤ Mapping: Example from theworld of intellectual property. IPaudits, indexing, and annotationas a map provides context fordecisions and strategy.Saturday, February 16, 13
  • Innovationobstacles to lookoutfor...Saturday, February 16, 13
  • Innovationobstacles to lookoutfor...✤ Failing to ask whether pastpatterns or behaviors are relevantto the present needs. (lean)Saturday, February 16, 13
  • Innovationobstacles to lookoutfor...✤ Failing to ask whether pastpatterns or behaviors are relevantto the present needs. (lean)✤ Falling victim to things likegroupthink/conformity. (Asche)Saturday, February 16, 13
  • Innovationobstacles to lookoutfor...✤ Failing to ask whether pastpatterns or behaviors are relevantto the present needs. (lean)✤ Falling victim to things likegroupthink/conformity. (Asche)✤ Functional fixedness. (candle)Saturday, February 16, 13
  • Innovationobstacles to lookoutfor...✤ Failing to ask whether pastpatterns or behaviors are relevantto the present needs. (lean)✤ Falling victim to things likegroupthink/conformity. (Asche)✤ Functional fixedness. (candle)✤ Equating technology withinnovation. (web 2.0 effect)Saturday, February 16, 13
  • Innovationobstacles to lookoutfor...✤ Failing to ask whether pastpatterns or behaviors are relevantto the present needs. (lean)✤ Falling victim to things likegroupthink/conformity. (Asche)✤ Functional fixedness. (candle)✤ Equating technology withinnovation. (web 2.0 effect)✤ Barriers and open innovation inname only. (no $ / MAP).Saturday, February 16, 13