Leveraging social media to engage prospective customers Panning for Gold Liz Strauss Social Media Strategist Founder, SOBCon Twitter: @LizStrauss

Listen Actively Social Listening - Context Set aside our world view. Hear other perspectives. Challenge our assumptions. Whole conversations are important too.

Social Listening - Context Set aside our world view. Hear other perspectives. Challenge our assumptions.

Whole conversations are important too.

Test What You Hear Social Engagement - Content Ask folks what they’re saying. Confirm the message. messages sent ≠ messages received Testing, constantly testing. Build from part to whole.

Social Engagement - Content

Ask folks what they’re saying.

Confirm the message. messages sent ≠ messages received

Testing, constantly testing.

Build from part to whole.

Adjust and Adapt Social Media – Change Agent Steering, not controlling. Check the bias of the tools. Reconfigure inside to outside. Incorporate learning .

Social Media – Change Agent Steering, not controlling. Check the bias of the tools. Reconfigure inside to outside.

Incorporate learning .

Share Social Media as Communications Make it fun to share your message. Make them feel proud to pass it on. Say thank you to everyone who does. Tell a friend who’ll tell a friend. The best promotion is to promote other people.

Social Media as Communications Make it fun to share your message. Make them feel proud to pass it on. Say thank you to everyone who does.

Tell a friend who’ll tell a friend.

The best promotion is to promote other people.