presents
Trade-off & Innovation
                                A trade-off usually refers to losing one quality or aspect of
     ...
4




                                   Innovation @ Work
1

        3



    2




            www.lucadefelice.com
Only One Gateway to the Individual World…




                                                   The Personal Gateway
1
  ...
The Professional Identity Proposition
                              assumes a polyhedral perspective…




                ...
Kaizen                                 Web 2.0
                                              Web 2.0 refers to a second
  ...
Enterprise Social Software
     Employee
    interaction
                                                         Enterpri...
The today “Set-Up Times” to learn how to use the
        Network are more proficient and reduced than the past
           ...
Maslow
                 Self-Actualization –       Pyramid
                       Fulfillment




                        ...
Luca De Felice - Marketing Camp 3 - Innovative Day all'interno di Innovation Circus 2007
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Luca De Felice - Marketing Camp 3 - Innovative Day all'interno di Innovation Circus 2007

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Innovative Day si è svolto il 10 ottobre 2007, al Palazzo Affari ai Giureconsulti a Milano, durante i nove giorni dell'Innovazione denominata Innovation Circus (8-16 ottobre). In questa giornata dedicata alla “interactive age” la comunicazione e l’azienda moderna si incontrano e incontrano la città, dibattendo in una modalità di piena condivisione ed interattività sugli aspetti tecnologici e di marketing relativi al connubio creatività / innovazione sul territorio.
La giornata si è suddivisa in due momenti: al mattino sino alle 17, il MarketingCamp 3; al pomeriggio alle 17, la presentazione della ricerca “Milano Futura. Scenari emotivi e opportunità di una metropoli del futuro”, sulla percezione della città da parte del mondo business e alle 18.00 il collegamento con “Second Life” per visionare la presenza di Innovative Day e Innovation Circus sull’isola ‘Italian-Life’. I promotori: Fabrizio Bellavista (Partner Psycho-Research), Marco Camisani Calzolari (Presidente Speakage), Franco Giacomazzi (Professore di Marketing industriale al Politecnico di Milano e Presidente AISM - Associazione Italiana Marketing) e Massimo Giordani (Ceo Time&Mind, Presidente Inter.Media).

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Luca De Felice - Marketing Camp 3 - Innovative Day all'interno di Innovation Circus 2007

  1. 1. presents
  2. 2. Trade-off & Innovation A trade-off usually refers to losing one quality or aspect of Trade-off something in return for gaining another quality or aspect. A classic trade-off in business and work is the trio of time, money and quality. Innovation Only innovation allows to go over the trade-off. Since society is based on work, Innovation could change it and our life by shifting the business trade-off. www.lucadefelice.com
  3. 3. 4 Innovation @ Work 1 3 2 www.lucadefelice.com
  4. 4. Only One Gateway to the Individual World… The Personal Gateway 1 www.lucadefelice.com
  5. 5. The Professional Identity Proposition assumes a polyhedral perspective… The Identity Proposition ATTITUDE Concept Brainstormer & Business Developer PROFESSIONAL BUSINESS TOPIC Marketing Strategist & Telco&Media Consultant Innovation Analyst PASSION Hi-Tech Journalist 2 www.lucadefelice.com
  6. 6. Kaizen Web 2.0 Web 2.0 refers to a second Kaizen refers to a workplace generation Web which aims to “quality” strategy that permits to facilitate collaboration and Kaizen & Web 2.0 eliminate production waste. sharing between users. People at all levels of an People generate and distribute Everyone is organization participate in contents, often with freedom to involved Kaizen. share and re-use. Kaizen is the culture of Web 2.0 is based on continual aligned small Continuous Perpetual Beta, the never- improvements that yield improvement ending development stage results in the compound driven by users. productivity improvement. We are in front of an organizational revolution! 3 www.lucadefelice.com
  7. 7. Enterprise Social Software Employee interaction Enterprise 2.0 Knowledge Sharing Web 2.0 Communities of Practice Knowledge Management Time 3 www.lucadefelice.com
  8. 8. The today “Set-Up Times” to learn how to use the Network are more proficient and reduced than the past Industrial ones. Industrial Set-Up Times Information Economy Economy Machinery Brain Set-Up Set-Up The aim is to popularize Web 2.0 and the Digital Life! 3 www.lucadefelice.com
  9. 9. Maslow Self-Actualization – Pyramid Fulfillment The COSMA Pyramid Self-Esteem – Achievement, Mastery Belonging – Friends, Family, Community Safety – Security, Shelter Physiological – Food, Water, Warmth COSMA Pyramid Autocelebration – Home Theater, Full HD LCD Digital Development of Employee and Mediality – DIY Media Customer Sociality – Social Networking Orientation – GPS, e-mail, iPod Connection – PC, Handset 4 www.lucadefelice.com

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