Presentations and documents tagged “womma”
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Smart Marketing in a Dumb Economy
from infiltrators, posted 1 month ago in Business & Mgmt, Technology. 256 views
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? E...
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Smart Marketing in a Dumb Economy
from mzkagan, posted 1 month ago in Business & Mgmt, Technology. 1317 views
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? E...
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Facebook Pages for Brands, Celebrities, and Non...
from chrispan, posted 1 month ago in Business & Mgmt, Technology. 4990 views
Examples and tips on using Facebook Pages and Ads for Brands, Celebrities, and Non-Profits. Some slides presented by Chris Pan at WOMM-U (Word-of-Mouth Marketing University) 4/14/09
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Lessons from Saturday Night Live's Digital Word...
from 360i, posted 1 month ago in Business & Mgmt, Technology. 117 views
360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.
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Square Enix: Building a Social Network for Enth...
from affinitive, posted 3 months ago in Business & Mgmt, Technology. 252 views
When it came time to release the eighth installment of its popular video game franchise, Dragon Quest, developer Square Enix had an important question to answer: How could it generate enthusiasm for a game that doesn't yet exist? Learn how ...
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Buzz Etico
from afebbraio, posted 3 months ago in Business & Mgmt, Business & Mgmt. 355 views
Questa breve presentazione illustra il codice etico per le attività di passaparola online (WOMMA) ed il decalogo su come contattare i blogger per iniziative di product seeding.
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YOUR Word of Mouth Program - WOMMA Marketing Su...
from affinitive, posted 3 months ago in Business & Mgmt, Education. 248 views
Presentation given at Word of Mouth Marketing Summit in December 2006 focusing on who should participate in a WOM marketing program and what structural options exist.
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Affinitive Word of Mouth Marketing Association ...
from affinitive, posted 3 months ago in Sports, Business & Mgmt. 232 views
Case study presentation of Affinitive's award winning program for American Skiing Company - 2007 WOMMIE Award
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Hey! Nielsen - A Social Media Engagement and Re...
from affinitive, posted 3 months ago in Entertainment, Business & Mgmt. 393 views
Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics o...
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Word of Mouth - A Prescription for a Bad Economy
from agentwildfire, posted 6 months ago in Business & Mgmt, News & Politics. 8258 views
The 12 reasons why word of mouth is the tonic for this marketplace and this economy (from Sean Moffitt, Agent Wildfire - Canada's Word of Mouth Experts)
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Give Me A Viral Video Womma Presentation - Shor...
from joshatslideshare, posted 7 months ago in Business & Mgmt, Technology. 2015 views
"Give Me a Viral Video" Presentation (short vers) given by Josh Warner, president of Feed Company at Womma in Las Vegas. www.feedcompany.com
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Using Social Media for New Product Launch
from rwion, posted 7 months ago in Business & Mgmt, How-to & DIY. 740 views
Case study on McDonald's Southern Style Chicken launch. Award winner from WOMMA and Web Marketing Association.
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Give Me a Viral Video
from joshatslideshare, posted 7 months ago in Business & Mgmt, Entertainment. 4043 views
Presentation given by Feed Company's Josh Warner at WOMMA Conference in Las Vegas
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Offline Word of Mouth: Industry’s Greatest Exam...
from Frankwatching, posted 7 months ago in Business & Mgmt. 770 views
Womma, 13th november 2008, WoM, Ed Keller, The Keller Fay Group
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Firsttaste - Kraft
from Frankwatching, posted 7 months ago in Business & Mgmt, How-to & DIY. 387 views
Womma, 13th november 2008, Kraft,The Recessionistas: Selling WOM Ideas in 2009: Linda Saindon
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Building a brand that matters
from Frankwatching, posted 7 months ago in Business & Mgmt. 332 views
Womma, 13th november 2008, Zappos.com, http://www.frankwatching.com/archive/2008/11/14/word-of-mouth-marketing-bereikt-tipping-point/
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Zappos - WOMMA - 11-13-08
from zappos, posted 7 months ago in Business & Mgmt, Technology. 549 views
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WOMMA State of WOM Measurement & Research 2008
from wjcarl3, posted 7 months ago in Business & Mgmt, Finance. 1170 views
State of word of mouth measurement and research presentation at WOMMA Research Symposium 2008
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Virales Marketing - Diplomarbeit von Frederik H...
from netzkobold, posted 8 months ago in Business & Mgmt. 3827 views
Diplomarbeit "Virales Marketing" am Lehrstuhl fuer Informationsdienste und elektronische Maerkte, Prof. Dr. Andreas Geyer-Schulz, Institut fuer Informationswirtschaft und -management, Fakultaet fuer Wirtschaftswissenschaften, Universitaet K...
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Publicidade em Mídias Sociais
from wfontoura, posted 9 months ago in Business & Mgmt, Technology. 2639 views
Transcrição, pela Coworkers Mídias Sociais, de uma sinopse das melhores práticas de publicidade em mídias sociais preconizadas pela Womma - Word of Mouth Marketing Association
