Presentations and documents tagged “womma”

  • WOMMA FDA Presentation on Adverse Events November 2009 WOMMA FDA Presentation on Adverse Events Novemb... from jbell99, posted 1 day ago in Business & Mgmt, Health & Medicine. 35 views WOMMA presented to the FDA during the FDA INternet and Social Media Hearings in November 2009 in Washington DC. This is one of two testimonies in front of the FDA.This presentation was delivered by Melissa Davies, WOMMA Member and Director ...
  • WOMMA FDA Presentation November 2009 WOMMA FDA Presentation November 2009 from jbell99, posted 1 day ago in Business & Mgmt, Technology. 118 views WOMMA presented to the FDA during the FDA INternet and Social Media Hearings in November 2009 in Washington DC. This is one of two testimonies in front of the FDA.This presentation was deliverd by John Bell, President of the Board of WOMMA ...
  • Advocating Change in Government and Higher Education through Social Media Advocating Change in Government and Higher Educ... from carakeithley, posted 2 weeks ago in Business & Mgmt, Education. 517 views Designed for an Alumni Panel at Carnegie Mellon University that focuses on the benefits and challenges associated with using social media to support organizational goals. This presentation focuses on advocating change in government and hig...
  • Online Reputation Management workshop Online Reputation Management workshop from Whorules, posted 4 weeks ago in Business & Mgmt, Technology. 704 views Social media monitoring tools are essential for online reputation management.
  • Northwood University Presentation Northwood University Presentation from AgencyEntourage, posted 1 month ago in Business & Mgmt, News & Politics. 157 views Presentation showcases real accounts managed by Agency Entourage and how we leverage online mediums to promote them.
  • Is Your Social Media Program A Boom or A Bust? How to Use Analytics to Find Out What's Working & What's Not Is Your Social Media Program A Boom or A Bust? ... from WOMMAssociation, posted 1 month ago in Education, Technology. 971 views Presenter: Ben Straley, CEO, Meteor Solutions You've braved the world of social media and you've figured out how to "listen" to your customers, but how can you tell if your program is really working? Is it driving sales? Is it having a i...
  • Practical Answers to Important Questions about the FTC Guidelines Practical Answers to Important Questions about ... from WOMMAssociation, posted 1 month ago in Education. 623 views On Thursday, October 8, WOMMA hosted a webinar discussing the updated FTC guidelines on using endorsements in advertising and marketing. This edited presentation shares practical answers to important questions marketers have about these new...
  • SHORT VERSION | Understanding the FTC Guidelines SHORT VERSION | Understanding the FTC Guidelines from WOMMAssociation, posted 1 month ago in Education, Technology. 1194 views On Thursday, October 8, WOMMA hosted a webinar discussing the updated FTC guidelines on using endorsements in advertising and marketing. In this edited version we hear from WOMMA’s General Counsel, Anthony DiResta a partner from the Manatt ...
  • Understanding the New FTC Guidelines Understanding the New FTC Guidelines from WOMMAssociation, posted 1 month ago in Education. 1863 views On Monday, October 5, the FTC released its updated regulations on endorsements used in advertising and marketing. [http://www.ftc.gov/opa/2009/10/endortest.shtm] To help explain what the new regulations mean for your blog, brand, or clie...
  • Brand Evangelists: A case study on incorporating influencers into the marketing fold Brand Evangelists: A case study on incorporatin... from WOMMAssociation, posted 1 month ago in Education. 657 views This session examines the affect influencers can have on a social media campaign and why they have become so important to a brands success. Presenter: Larry Weintraub, CEO and Co-Founder, Fanscape What attendees will take away from th...
  • What is a talkable brand? What is a talkable brand? from Foghound, posted 1 month ago in Business & Mgmt, News & Politics. 106 views The Word of Mouth Marketing Association asked, "What is a talkable brand?" Here are a few of my views.
  • Word Of Mouth Word Of Mouth from lenetourn, posted 1 month ago in Business & Mgmt. 184 views To promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response. Influencer marketing is increasingly used to seed WOMM by targeting key indivi...
  • Getting to the Root of Social Media Woes and Implementing a Strategy for Change Getting to the Root of Social Media Woes and Im... from WOMMAssociation, posted 1 month ago in Education, Business & Mgmt. 607 views The Webinar will delve into the impact an organization's internal culture has on its success in utilizing social media for business purposes. Webinar attendees will walk away with a clear understanding of: - Outward obstacles that are a...
  • You Can Plan Media for Word of Mouth You Can Plan Media for Word of Mouth from WOMMAssociation, posted 1 month ago in Education, Business & Mgmt. 828 views The webinar demonstrates the powerful relationship between advertising and word of mouth and how they work together. The research clearly shows that there is a strong multiplier effect of advertising via word of mouth, and that advertising ...
  • Video Distribution: 5 Key Elements to Engaging Audiences and Growing Views Video Distribution: 5 Key Elements to Engaging ... from WOMMAssociation, posted 1 month ago in Education, Business & Mgmt. 504 views Video Distribution: 5 Key Elements to Engaging Audiences and Growing Views It's not hard to put a video online, but what does it take to make it successful? And how should we define success anyway? This webinar will be a discussion of vide...
  • Video Distribution: 5 Key Elements | Webinar by coBRANDiT Video Distribution: 5 Key Elements | Webinar by... from cobrandit, posted 2 months ago in Business & Mgmt, Entertainment. 330 views This webinar is a discussion of video strategy and distribution techniques, from the basics of uploading & optimizing to outreach, promotion, measurement, and content development. Learn some tips, bring your questions, and be prepared to re...
  • SHORT VERSION | Ethics and Endorsements: What is Adequate Disclosure? SHORT VERSION | Ethics and Endorsements: What i... from WOMMAssociation, posted 2 months ago in Business & Mgmt, Technology. 1464 views On Sept. 14, 2009, WOMMA aired a webinar panel discussing “full, meaningful and prominent disclosure” and “how should brands and bloggers best disclose material relationships.” This is an 10-minute edited version of the webinar. Access t...
  • Ethics and Endorsements: What is Adequate Disclosure? Ethics and Endorsements: What is Adequate Discl... from WOMMAssociation, posted 2 months ago in Business & Mgmt, Technology. 895 views Original webinar date: Sept. 14, 2009. TOPIC: Ethics and Endorsements: What is Adequate Disclosure? This archived webinar discusses “full, meaningful and prominent disclosure” and “how should brands and bloggers best disclose material r...
  • Essential Technologies Every WOM Marketer Should Know About Essential Technologies Every WOM Marketer Shoul... from WOMMAssociation, posted 2 months ago in Education, Technology. 825 views Featured Speakers: Clay McDaniel, Principal/Co-Founder, Spring Creek Group Xavier Jimenez, Principal, Director of Analytics, Spring Creek Group About Spring Creek Group: www.springcreekgroup.com By now, every marketer knows about usin...
  • The Road to the WOMMY's - Become an Oral Achiever! The Road to the WOMMY's - Become an Oral Achiever! from WOMMAssociation, posted 2 months ago in Business & Mgmt, Health & Medicine. 1450 views The WOMMY Awards celebrate the very best ideas and most effective campaigns in word of mouth marketing today. Since 2006, WOMMA has recognized the people, agencies, and brands behind the most remarkable word of mouth marketing campaigns. Th...

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