Presentations and documents tagged “influencers”

  • Public Relations In The New World Of Distributed Influence Public Relations In The New World Of Distribute... from pgillin, posted 20 hours ago in Business & Mgmt, Technology. 14 views This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly...
  • Branding History: Sanofi Pasteur Case Study Branding History: Sanofi Pasteur Case Study from JeffWidmer, posted 23 hours ago in Health & Medicine, Business & Mgmt. 6 views How Sanofi Pasteur enhances its brand by writing about a history of innovation
  • Going Direct: LVEDC Case Study Going Direct: LVEDC Case Study from JeffWidmer, posted 23 hours ago in Business & Mgmt. 11 views How the Lehigh Valley Economic Development Corp. builds its brand by letting clients to the bragging
  • Engage Influencers: The Social Challenge Engage Influencers: The Social Challenge from acxiomcorp, posted 1 week ago in Technology, Business & Mgmt. 99 views Presented by Michael Gorman of Acxiom at DMA 2009 in conjunction with Alterian’s thought leadership forum.
  • Twitter Tools For Strategic Marketing Twitter Tools For Strategic Marketing from adelemcalear, posted 2 weeks ago in Business & Mgmt, Technology. 180 views From WebCom Montreal '09 You’re representing a brand on Twitter and know the basics, but don’t feel you’re getting the most out of its potential. Learn which 3rd party applications will enhance your experience to give you real value and mar...
  • Seed The World October 2009 Seed The World October 2009 from jcaudron, posted 2 weeks ago in Technology, Business & Mgmt. 488 views Social Media is changing the way we get our messages across. Traditional top-down models are broken and everyone is looking for the Holy Grail of social communication. This presentation discusses a unique model to create new ways of relevan...
  • Digital Influence in News & Politics Report Digital Influence in News & Politics Report from sparxoo, posted 1 month ago in News & Politics, Business & Mgmt. 188 views The Digital Influence in News & Politics Report examines over 100 emerging and established media outlets to determine which are the most digital savvy.
  • Brand Evangelists: A case study on incorporating influencers into the marketing fold Brand Evangelists: A case study on incorporatin... from WOMMAssociation, posted 1 month ago in Education. 636 views This session examines the affect influencers can have on a social media campaign and why they have become so important to a brands success. Presenter: Larry Weintraub, CEO and Co-Founder, Fanscape What attendees will take away from th...
  • Lending Club Industry Influencers Report Lending Club Industry Influencers Report from domlah, posted 1 month ago in Business & Mgmt, Education. 368 views Report made on Lending Club Brand in the Personal Finance Community. Share of Voice Share of Mind Ownership of key topic Community map
  • Travel Insights 100 All About Twitter Survey Presentation Travel Insights 100 All About Twitter Survey Pr... from TravelInsights100, posted 1 month ago in Travel, Technology. 568 views A short summary of the findings from the Travel Insights 100 survey, "All About Twitter."
  • Social Media Revolution What Matters And Why Social Media Revolution What Matters And Why from pgillin, posted 1 month ago in Technology, Business & Mgmt. 227 views A presentation to the World Presidents' Organization/New England Forty-Niners Chapter: Social media is the next wave of internet based communication. Facebook has 250 million users and a market cap of $6.5 billion. Twitter has 23 million ...
  • Social Media Perspectives Social Media Perspectives from neville, posted 1 month ago in Business & Mgmt, Technology. 663 views Presentation at 'Digital Media Barcelona' Sept 17, 209. Hashtag: #digitalmediabarcelona
  • Social Persuasion: Introduction To Social Marketing Social Persuasion: Introduction To Social Marke... from bryanjones, posted 2 months ago in Business & Mgmt, Technology. 3387 views Part of a 101 level presentation that we use to introduce clients to the Social Web. There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the ...
  • Strangers Report Strangers Report from dirkengel, posted 2 months ago in Business & Mgmt, News & Politics. 106 views A study about influencers and social media, based on UM's bespoke global study Wave3
  • BigHeads Influencer Marketing Process/Pov BigHeads Influencer Marketing Process/Pov from BigHeads, posted 3 months ago in Business & Mgmt, Technology. 319 views Looking to INFLUENCE your INFLUENCERS? Here's the approach we use at BigHeads Network... (note: This document contains proprietary information belonging to BigHeads Network, LLC. By receiving this document, you agree not to reference, ...
  • Women #1 Car Buyers--Duane Sprague Women #1 Car Buyers--Duane Sprague from duanesprague55, posted 3 months ago in Business & Mgmt, Automotive. 284 views Why a car dealer should fully understand the female car buyer, and why it should position itself as a female friendly dealership.
  • PRSA Health Academy 20090423 PRSA Health Academy 20090423 from rachellespero, posted 3 months ago in Education, Health & Medicine. 125 views PRSA Conference - Sphere of Influence of Key Opinion Leaders in Health Care Social Media Social media channels have provided expert Key Influential Bloggers (KIBs) the ability to disseminate information pertaining to health care in an i...
  • Fluent: The Razorfish Social Influence Marketing Report Fluent: The Razorfish Social Influence Marketin... from razorfishmarketing, posted 4 months ago in Business & Mgmt, Technology. 3073 views Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth ...
  • The Marketing Value of Influencers The Marketing Value of Influencers from kellerfay, posted 4 months ago in Business & Mgmt, Education. 424 views
  • New media, new influencers and implications for public relations New media, new influencers and implications for... from whatidiscover, posted 4 months ago in Business & Mgmt. 816 views New media, new influencers and implications for public relations Society for New Communications Research http://www.socialtext.net/data/workspaces/newcommforum08/attachments/new_communications_forum_2008:20080515192155-0-8224/original/SNC...

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