Presentations and documents tagged “digital strategy”
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Interactive Series: Day 2
from purplerockscissors, posted 3 days ago in Technology, Business & Mgmt. 79 views
PRPL reveals how to develop a performance-based marketing mix—including SEO, search engine marketing (SEM), e-commerce, affiliate marketing, newsletter programs and contextual, semantic, behavioral, and retargeting advertising.
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Interactive Series: Day 3
from purplerockscissors, posted 3 days ago in Technology, Business & Mgmt. 85 views
To wrap up the series, PRPL unpacks the latest trends and best practices in social media to help you grow the conversation about your brand.
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I Trucchi di una digital strategist - GGD Bolog...
from lafra, posted 5 days ago in How-to & DIY, Technology. 192 views
Presentazione preparata per la quarta Girl Geek Dinner bolognese.
Il tema della serata era l'ebook e io ho parlato del mio "I trucchi di una digital strategist", edito da Simplicissimus Book Farm.
Ulteriori dettagli sul mio blog http://ww...
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Strategy: Overcoming the Legacy of a Loaded Word
from Tyesha, posted 6 days ago in Design, Business & Mgmt. 122 views
I was accepted to present to a lovely group of people on the topic of "How are you changing the world" at a New Communicators event. http://thenewcommunicators.com/ This is what I presented.
Although small I hope the ideas I raise here ...
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2009 11 06 New Definition Of Digital
from acfou, posted 1 week ago in Business & Mgmt, Business & Mgmt. 49 views
By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to ma...
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Ps095 - London College of Fashion
from ikj, posted 2 weeks ago in Business & Mgmt, Technology. 73 views
Presentation at the London College of Fashion's conference on "On-Line Retail for the small fashion business".
Looking at the future for internet retailing - not so much from the perspective of retailer 'push' to customers, but from the p...
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Shakespeare Fishing POV
from Paris_d, posted 2 weeks ago in Business & Mgmt, Books. 59 views
Homework. This is Gareth Kay's question from his account planning school of the web, applied to my brand Shakespeare Fishing. The question is, Should Shakespeare fishing tackle build a standalone social network, in order to deepen the role ...
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Bloomberg vs. Thompson - A Search and Social Me...
from iano1000, posted 2 weeks ago in Business & Mgmt, Technology. 1140 views
The 2009 New York City Mayoral race between Mike Bloomberg and Bill Thompson is taking place on search and social media sites more so than on the campaigns's own websites.
Is the "destination" dead?
Share your thoughts on SearchandS...
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The Value of Visual Thinking in Social Business
from darmano, posted 2 weeks ago in Business & Mgmt, Technology. 5133 views
Presentation given at blogworld 2009
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Michelle McCormack's Bio
from MichelleMcCormack, posted 2 weeks ago in Technology, Entertainment. 103 views
Michelle McCormack's career experience spanning 15 years. LoveTheCool Brand.
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Digital Strategy Abc Webinar
from abcboston, posted 3 weeks ago in Business & Mgmt, Technology. 124 views
Developing a digital communication strategy for tools like Twitter and Facebook eliminates the pressure to simply chase buzzwords and hope for the best. With a comprehensive strategy, you have a clear framework for engaging your community b...
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Developing A Social Media Strategy In Publishing
from dreamingspires, posted 1 month ago in Business & Mgmt. 253 views
Developing a Social Media Strategy in Publishing
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What's Next (2009) UBA 60 Edition
from paulisakson, posted 1 month ago in Business & Mgmt, News & Politics. 1673 views
An updated / extended version of the "What's Next In Marketing And Advertising (2009)" presentation I gave in Boston a couple months back.
This one was given in Brussels, Belgium at the Union of Belgian Advertisers 60 Anniversary Congress.
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Social Media - Who Are Your Best Customers? Are...
from MarkMagnusson, posted 1 month ago in Business & Mgmt, Technology. 2091 views
According to Forrester’s research, in 2009 social media became mainstream reaching critical mass with over 73% of adults. The emergence of the social web (Web 2.0) has given rise to the crowd’s voice and shifted to a symbiotic relationship ...
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Methodology: Innovative Mobile Applications
from jkflowry, posted 2 months ago in How-to & DIY, Technology. 429 views
A brief overview of the deliverables required for producing mobile applications.
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Pixels with Purpose: High-resolution branding i...
from SametzBlackstone, posted 2 months ago in Business & Mgmt, Technology. 1169 views
The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And,...
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BrandBuild - all the way to the top in 6 months
from BrandMover, posted 2 months ago in Business & Mgmt, Technology. 1706 views
Brand-Building is a process that can be engineered, managed, measured and innovated. Millions of branding dollars are directed to an entirely wrong audience. Reward people’s search efforts and put your marketing dollars where they belong. H...
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Youth Digital Media Landscape
from debaird, posted 3 months ago in Technology, Spiritual. 440 views
Most brands have built deep bonds with Gen X and Boomers, but they haven’t yet connected with younger users.
Here's why you can’t afford to lose them.
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Digital Strategy & Innovation, Gaining Clarity ...
from digitalnowaustralia, posted 4 months ago in Business & Mgmt, Technology. 1102 views
Anthony Johnston, Director G2 Australia presents a practical discussion on what a brand needs to consider to benefit from the digital space, relevant to running a business in the current climate.
When a brand enters this arena, in all it...
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Missing Link Marketing
from acfou, posted 2 years ago in Business & Mgmt, Technology. 220 views
how do customers tell their peers? what do they talk about when talking about your product? how do we know? how does messaging change when we look at it from the customers' point of view?
